Overview & Reviews
Mercury was a division of Ford Motor Company marketed as being somewhat more upscale than Ford. Throughout the latter part of its 71-year history, Mercury's vehicles were essentially Fords with unique styling details and special features meant to enhance their desirability relative to similar Ford products.
It all started in the 1930s, when Edsel Ford, Henry Ford's son, saw an opportunity to create an additional brand within the Ford hierarchy, one that would exist between the everyman Ford Deluxes and premium Lincoln Zephyrs. To achieve this, Edsel felt the vehicles of this new brand should offer distinctive styling along with innovative features and better capabilities. He named the new division "Mercury," after the Roman mythological god. The 1939 Mercury Eight was the division's first car. It distinguished itself from similar Ford products via a 95-horsepower engine that offered 10 more horses than the Ford V8.
The Eight proved to be a hit, with more than 155,000 sold by the early 1940s. Production stopped during World War II; after the war, the brand was realigned more closely with Lincoln. The company grew from strength to strength in the '50s, establishing itself as a maker of vehicles offering style, performance and cutting-edge technology. A dash of glamour was added to the automaker's image when James Dean appeared onscreen in a Mercury in the film Rebel Without a Cause.
The 1960s saw the introduction of Mercury's Comet and Meteor vehicles. The Comet featured diminutive dimensions and luxury accoutrements, while the Meteor was a midsize family car that followed the trend toward more reasonably sized cars. Racetrack wins boosted awareness of the Comet and helped the model make a big splash in terms of sales. By the end of the decade, the iconic Mercury Cougar, a variation of the Mustang, had been rolled out, its Eliminator version taking its place in the pantheon of legendary early muscle cars.
Hit hard by that decade's oil crisis, consumers during the 1970s were hungry for smaller, more fuel-efficient vehicles. Mercury responded with a new, smaller Comet and the Bobcat, the former a fancier version of the Ford Maverick, the latter a fancier version of the Ford Pinto. The brand's sales grew during a decade that was filled with turbulence and uncertainty for many competing marques. Mercury further expanded its lineup in the '80s, this time including the small, Ford Escort-based Lynx. Mercury enjoyed success with the 1986 launch of the Sable, a fraternal twin to the Ford Taurus whose sleek, aerodynamic lines and futuristic "light bar" front end styling set it apart from the Ford.
Mercury's sales hit an all-time high during the 1990s that would never again be matched. Minivans and SUVs were a big reason for that as Mercury introduced its Villager minivan and Mountaineer SUV. Late that decade it introduced a new Cougar, which differed from its predecessors by being a front-drive sport compact that also holds the distinction of being the last Mercury that wasn't a rebadged Ford.
The years following the new millennium were challenging for the brand, as changing consumer tastes and a lack of differentiation between Mercury and Ford vehicles hurt sales. Pundits often proclaimed the end of Mercury was near, but Ford kept stating it would keep Mercury around despite offering no hope for any unique future vehicles from the brand. Finally in 2010, Ford pulled the plug on Mercury, putting an end to more than 70 years of car-making heritage.
User Reviews:Showing 1 through 10 of 3,656.00
An excellent car - 2007 Mercury Milan
By WarrenM - December 29 - 3:16 pm
I have owned this car for 1 year now. No problems at all. It handles well, is very quiet and comfortable and gets great gas mileage. Had not intended to buy a Mercury but I am very happy I did. It has been a pleasure to own this car in comparison to the troublesome and expensive to own and maintain Volkswagen Passat that it replaced.
Great acceleration - 2004 Mercury Mountaineer
By Eddie Barrios - December 29 - 2:00 am
Great handling and superb comfort.
A good buy! - 2004 Mercury Mountaineer
By Jay van - December 29 - 2:00 am
If you want to buy an SUV with all of the power and features this is the one. I purchased mine after testing several different models including the Explorer. For the money I could not find an V-8 powered, all-wheel drive that was comprable in price. The third- row seat was also a great asset. I can tow a boat or a trailer with ease and the performance suprised the heck out of me. Zero to sixty is like a blink for this big SUV. I am glad I made this decision.
Great car but plan ahead - 1997 Mercury Sable
By leylandauto - December 29 - 2:00 am
I have now owned three Taurus/Sable wagons and will buy another for many reasons that make the car work for me. Comfort, Great roadholding, safety, and the ability to hold a ten foot long piece of wood or pipe from Home Depot. The cars almost never need any work on them but can be expensive to fix as any new car can be when the do break. The big weakness to these cars is the transmission is very weak and will generally require a rebuild around 125- 140k. The rebuild is not expensive as trasmissions go (between 900 and 2k depending on the shop).
Underated handler - 2001 Mercury Sable
By DW2 - December 29 - 2:00 am
Bought this car used with 65,000 miles on it. It cost $6,000!!! The car falls off a cliff in resale. With the standard 3.0 engine, it is destined to be a stylish, comfortable, reliable car that is a deceptively capable handler. Lost of wind noise from the windesheild, and brakes seem to be a Taurus weak point. Buy used and save BIG!
Mercury Ultimate- Better than Lincoln - 2004 Mercury Grand Marquis
By CharlieT - December 29 - 2:00 am
The Ultimate edition has same features as Lincoln - Air ride,& more features than Lincoln, such as Digital Dashboard, full size spare tire, etc. I have driven new Lincolns'every two years from 1984 through 1998. In 2000 I bought a Ford Expedition. I was looking to trade in my 1998 Lincoln for a 2004 Lincoln. The Dealers in my area would not give me the NADA or Kelly Blue Book Wholesale or trade in price. Instead they quoted the Gail Auction prices.
Villager by choice - 2002 Mercury Villager
By alanstern - December 28 - 8:53 pm
My second Villager. Editors think this is a junker, I like it better than the Sienna and Odyssey plus a lot cheaper. Seating configuration works for me..I'm a musician. Power and gas mileage are more than adequate. What about the falling rear window wiper blade? Mine's the fourth one I've seen. Shouldn't this be a safety recall Issue? No serious problems.
97 Mountaineer Best Vehicle I've owned - 1997 Mercury Mountaineer
By Ram Fan - December 27 - 10:00 am
I have enjoyed the comfort and reliability of this vehicle so much that it's hard to justify spending $35K on something on something new with comparable features. What can I say, nothing will tear up. Other than an AC overall for $700 in 1999, nothing has broken. With 92000 miles you have thought the starter or alternator or fuel pump or transmission would have broken. But no.
The worst car I ever owned!!! - 1999 Mercury Cougar
By Let the buyer beware - December 27 - 10:00 am
What a relief!!!.... I just got rid of my Cougar. That was the worst car I ever owned. The radio replaced three times (and still doesn't work); windows leak; windshield replaced; dashboard sqeaks; alternater replaced; in addition to the numerous factory recalls. In one year alone I had to bring this car back to the dealer 13 times.
This car was a LEMON!!! - 2000 Mercury Cougar
By Kevin Chiu - December 27 - 10:00 am
I bought my 2000 Cougar V6 Sport brand new in January of 2001. After 6 months of driving, I had over 30 pages in work orders. Everything in this car was wrong. Ford spent more money fixing this lemon then I paid for it. To top thing off, Ford Customer Care would not help me. Avoid this lemon!!!
Mercury Cougar 442 Reviews
Mercury Grand Marquis 658 Reviews
Mercury Marauder 165 Reviews
Mercury Mariner 317 Reviews
Mercury Mariner Hybrid 114 Reviews
Mercury Milan 335 Reviews
Mercury Milan Hybrid 26 Reviews
Mercury Montego 186 Reviews
Mercury Monterey 91 Reviews
Mercury Mountaineer 614 Reviews
Mercury Mystique 61 Reviews
Mercury Sable 488 Reviews
Mercury Villager 159 Reviews