Overview & Reviews

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

User Reviews:

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  Bland. Basic. BULLETPROOF. - 2001 Toyota Camry
  By London Lad - December 18 - 9:34 pm

  The bad bits first; the Camry is so bland to look at, its almost a stealth vehicle. Its equally bland inside. Possibly the most beige car in the history of the world. The drivers seat lacks adjustability and takes some getting used to. The CE version that I have does not have remote locking and cruise control. For the first time in 20 years, I have to key my car open. Now for the good bits; this car is surprisingly engaging to drive. Nimble, surefooted handling with crisp, well weighted & balanced steering. The 4 cylinder 2.2 engine is not as punchy or as refined as the 24 valve twin cam V6 units I drove for years, but its lively and responsive. More importantly, this relatively simple engine is ultra reliable. And its easy to work on because its well laid out with plenty of room - not that Ive needed to do anything. Also, it is a non-interference engine, so timing belt failure will not cause disaster. And lastly, its fuel economy is excellent. Its a perfect commuting car. The aircon is ice cold, the transmission silky smooth. It had done 131k when I bought it, now up to 153k. No issues other than the passenger side external door coming off. Update: car is now up to 170k miles. I replaced the rear shocks, springs and mounts using pre-assembled Gabriel Guardian units. The job was really easy. Fitting them took 2 hours, the most fiddly part of the job was removing the interior seats and trim to get at the mounting bolts. Cost of parts $250 This car now handles like its new. I also replaced the thermostat at 160k $75 for metal housing, thermostat and coolant. Job time, 15 minutes thanks to the time engine layout. The more I drive this little gem, the more I love it.

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  Greatness!! - 2007 Toyota Yaris
  By pyscez2 - December 18 - 5:53 pm

  Being the island girl that I am, I wanted to get me a car that was fun to drive all over the island and would not use a whole tank of gas. The Yaris has been nothing but good to me. Shes a beauty and she runs like a champ. In fact, I tricked my Yaris out and Im always getting compliments about her. Its just a fun reliable car.

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  Excellent Vehicle - 2007 Toyota 4Runner
  By enkaycar - December 18 - 3:33 pm

  I bought the 4Runner after looking at a LOT of other vehicles and the 4Runner was the best choice. Nothing beats Toyotas build quality and that can be seen with the 4Runner. You still see 84 4Runners on the road! Ride quality is excellent and the drive is smooth. Interior design is great too.

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  Not For Me - 2006 Toyota Tacoma
  By garymike - December 18 - 3:33 pm

  I made a mistake purchasing this vehicle. Its ride is way too harsh, and the fuel economy is disappointing. I got the 4-cyl automatic, and consistently get 22 mpg. While that is not abysmal, I expected so much more. The truck has no personality, and is not fun to drive. The build quality is quite good and very solid, but sound suppression in the cab seems non-existent. For all the high praise this truck gets, I find that this truck is definitely not for me.

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  Happy with car - 2006 Toyota Matrix
  By J Lewis - December 18 - 3:23 pm

  I did look at five different makers before I decided on the Matrix. It offered everything I wanted for the money. I knew it had the same proven engine that the Corolla had, this was a big factor.

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  Roomy Toyota Sedan - 1999 Toyota Avalon
  By BigGuy - December 18 - 7:20 am

  Im 67", needed lots of head and leg room, and got it the Avalon. It has all the get up and go I ever needed. Now that its broken in at 140,000 miles, it gets 30 mpg on the highway; what a nice surprise. Maintenance costs have been half of our other vehicle, a 2003 Chrysler T&C.

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  2016 Toyota highlander LP AWD - 2016 Toyota Highlander
  By PB - December 17 - 11:29 pm

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  Reliable, just wish it had more hp - 2000 Toyota 4Runner
  By Firefighterjake - December 17 - 11:23 pm

  I traded in an older 4Runner for this one back in 2001. If youre looking for a reliable SUV, this is the one. Its well built. The only issue Ive had is the infamous Maine road salt has required a fix of the parking brake. It offers some great features and is a true off-road SUV. It will get you there and back again in style.

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  Great car - 2007 Toyota RAV4
  By Mike - December 17 - 5:50 pm

  Bought Base V6 AWD on 11/4/06. Driving every day on Route 17 (who lives in NJ knows what does it mean) - pretty much city driving. Today filled 1st time. Exactly 21 mph - first time see the same number as on sticker (usually EPA number is 20-25% better then reality). Great ride, acceleration, suspension, standard radio sound quality and reception. Not much blind zones. All controls are so easy you dont need to read a manual. Seats are very supportive. Turning circle is excellent.

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  Super Sporty - 2018 Toyota C-HR
  By Sober Boss - December 17 - 3:39 pm

  I owned a Subaru Legacy and had thought to buy another when the time came to purchase. I was blown away the first time I saw this in a parking lot. I love that it looks like a 2 door. Felt like it would be above my price and was happy to find it affordable for a beautiful new car. I test drove it and then walked away for a week. Went and drove a Subaru Crosstrek, Nissan Rogue Sport and Mazda 3 then went back to the CHR. I smiled and laughed the whole time I was driving this car. So much more fun then the others. Handles great, speedy and sporty. I have had so many comments that it looks like a car from the future or a spaceship. I love that, couldnt stand the thought of a boring sedan. I took a risk and went for the red, I had the windows tinted and it looks hot! No worries about it being a new model since it is a Toyota. Dealership was wonderful and made the sale a pleasure. Hope to have it for a long time. The only down side is the small back windows do create more of a blindspot than I am used to and if I had children in the back seat I dont think they would be able to see out. But since I dont have kids it is not an issue for me.