Overview & Reviews

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

User Reviews:

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  Ours is a 2009 - 2014 Toyota Camry Hybrid
  By pleroma02 - October 4 - 12:30 am

  Weve loved this vehicle until today when the engine light came on and we discovered that the hybridizing engine battery replacement is almost $5,000. Also, the electrically run wheels will drive your tires off at half life. If you are buying a Toyota Camry Hybrid to save money, rethink that. The dollars you save on fuel economy is way offset by the cost of tires and that trunk battery.

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  Toyota Rava4 - 2016 Toyota Corolla
  By Chi Nguyen - October 3 - 11:09 am

  I got good deal on my toyota rave4 I bought for my daughter, thanks Edmunds

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  Robust and reliable car. - 2002 Toyota Camry
  By Paolo - October 2 - 1:30 am

  In two years I didnt have any problem, either mechanical electric or other. The car is really reliable, drive smoothly. Interior are not luxurious but are nice and you have all the optionals you need. Engine is robust, quiet, quite powerful but not too much, brakes could be better. Lots of room in the back seats and the trunk.

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  Initial Review - 2008 Toyota Highlander
  By Zaab - October 1 - 10:56 pm

  Just bought a Limited with JBL, auto rear air, power back door, tow, spoiler, heated seats. Traded in a Honda Minivan as the kids are a bit older. This is a very comfortable ride with respectable power for what it is. The ride is a little soft but expected for what we were considering which is a vehicle to drive around town on surface roads doing errands. Very nice interior with many features that are in higher end vehicles. Front seats are very roomy and there is a ton of room in the 2nd row both in the large seats and large amount of legroom. Third seat is similar to other vehicles in this class. Cargo room with the third seat up is small as a large grocery trip will tax the space.

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  The best has come, yet isnt perfect - 2005 Toyota Camry Solara
  By mfullmer - October 1 - 10:00 am

  I had been researching this beauty since about March of this year (2004) and finally decided to "bite the bullet" in July. My Absolutely Red SLE Convertible with NAV and VSC was delivered August 15, 2004. This is, hands down, the best convertible in the $28-33k range.

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  tundra problems - 2004 Toyota Tundra
  By matthew sitachitt - October 1 - 10:00 am

  we bought our tundra a year ago. ever since day one we had to jump start the car. we thought its ok because its bin sitting on the lot for a couple months. but ever since then it keeps doing it. we use it as a third car, so we drive it on weekends. but if we let it sit for 5-7 days we have to jump start it. I understand the computers in the car like the ABS is still on but i dont think it should die within 5 days. what happens if we leave it a the airport for 2-3 weeks and it dies what do we do. But otherwise its a fun car, we use to go everywhere until it wouldnt start anymore.

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  4Runner fan - 2004 Toyota 4Runner
  By sands - October 1 - 10:00 am

  Ive owned 2 4runners; a 98 and an 04. The 04 is really different from the 98. IT is VERY quiet for an SUV, has lots of neat gizmos, is very reliable and just downright looks cool. You cant go wrong with a 4Runner. It has it all; style and substance.

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  Not as good gas mileage - 2003 Toyota Corolla
  By Beau - October 1 - 2:46 am

  I traded in my Jeep Cherokee for better gas mileage only to find that Im getting between 19 and 23 miles per gal. around the city on my 2003 corolla 1.8. By the way it is an automatic transmission.

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  bucket seats - 2016 Toyota Highlander
  By melinda wilson - September 30 - 6:19 pm

  The 2 row of seats are bucket seats did not care for that design.

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  Pretty much pleased with my Fleet Camry - 2009 Toyota Camry
  By Biodot - September 29 - 10:03 am

  This was my first Toyota and its a plain Jane Fleet car. It looks nice and is comfy and full of good features for a base model. The four cylinder is surprisingly good and good on the gas. The tranny makes the experience more bearable and it is quiet and seamless. Ive had absolutely no issues with the car and have over 42,000 miles.