Overview & Reviews

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

User Reviews:

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  2015 toyota camry le - 2015 Toyota Camry
  By captaint91 - March 22 - 4:17 am

  purchased new in December 2015. Car is the base model LE in attitude black with the Black tinted windows. Car is roomy and super comfy. The ride is very smooth and quiet. The 2.5 liter is strong but certainly not fast. It is quiet and we have averaged about 29 mpg. The base entune audio is more than adequate but do miss the low end sound only a sub can reproduce. Wind noise at hiway speeds on drivers side was unexpected but it is apparent. Thats my only complaint thus far.

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  06 Sienna - 2006 Toyota Sienna
  By Breslau - March 21 - 12:33 pm

  Overall I have been pretty satisfied with our new Sienna. The ride is fairly smooth and the engine seems more than adequate. If I can trust the onboard computer, the gas mileage has been what I expected. We were actually averaging above the stated MPG on the sticker on a recent trip to the NC Outer Banks. For those who complain that the Sienna leans more in the curves than a similar Honda... well, one shouldnt expect a vehicle of this size to handle like a sedan. After all, its a van!

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  2009 Corolla S 4Dr Automatic - 2009 Toyota Corolla
  By Bakka - March 21 - 12:33 am

  This vehicle is providing on average above 37 mpg under normal driving conditions and 39+ on the highway currently. This is without the AC running. Two features I do not like are the lack of being able to manually control the headlights, and the vehicle came standard without intermittent windshield wiper capability. (Hard to believe on the wiper issue.) I also have some very strange noises coming from the left side of the engine compartment area that sounds as if something wants to come apart. So far, they have not been able to be identified. This makes the car feel unsecure at times. Overall though, the car is doing well at the nearly 10,000 mile mark.

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  Love this Car Despite Shortcomings - 2009 Toyota Camry
  By Dave - March 20 - 7:46 pm

  I love this car, despite obvious shortcomings. Bought it nearly new with only 12000 miles on the odometer to replace a rock solid 98 Accord on which I put over 200,000 mi. Camrys biggest shortcoming is the build quality of the interior. There are minor squeaks in the drivers seat, and the back seat makes a popping sound. Rear view mirror is a little loose already. The drive is silky smooth, however. The 4 Cyl has surprising pickup and shifts are much smoother than the 09 Accords I test drove. Handling of the SE is almost on par with the Accord and the ride is firm. Highway noise is quite. Despite the cheap looking seats, they are comfortable. All this makes driving a pleasure.

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  Uncomfortable Seats - 2009 Toyota RAV4
  By DJ - March 20 - 3:40 pm

  The driver seat and the front passenger seat are very uncomfortable. Probably the worst I experienced in a car. The car performs great but I hate to drive it because of the seat.

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  17 Tundra Limited - 2017 Toyota Tundra
  By thomas galloway - March 20 - 12:02 pm

  Great looking truck, Rides like a Cadillac compared to my 1500 Dodge 4x4. Very spacious and comfortable ( Im 6 1 265 ) in the cabin although not a lot of storage space. If your looking for something with good gas mileage , this is not the truck for you. Im hoping that gets better. It does have a 38 gallon gas tank because it needs it. After having Dodges most of my life, Ive decided to switch to Toyota. Better quality and better resale value.

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  Original Owner - 1997 Toyota Avalon
  By carfooey - March 20 - 7:16 am

  Few mechanical problems until recently. Within last year replaced rear wheel bearings, engine gasket, & alternator. Marginal paint job as it started peeling from around rear view mirrors at <80K miles. Strut noise has been there from day 1 off the lot (dealer made excuses too). Doors sagged quite early on, but work okay. Door remotes still work (!) although the buttons are about shot.

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  First Toyota - 2009 Toyota Tacoma
  By 1st time buyer - March 19 - 8:56 pm

  I did some research and have to say I got what I paid for. Bought mine on August and so far no problems. Love the stability and the mileage so far. Handles well and I feel in control and secure. Had a Nissan before that lasted 10 years and I hope to keep this car for at least the same amount of time. I do however have had issues with the paint job, bird droppings have caused the paint to kind of melt. My Nissan had 10 years and never showed that kind of wear for the bird droppings. Also the front and rear seats could have more space and placed higher. Overall I give it a 88 on a 100 scale.

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  love my toyota - 2014 Toyota Camry
  By Lowell Rostvit - March 19 - 2:56 pm

  Have owned two Toyotas. The first one was a cresita (not sure if spelled right) which was not too comfortable but a great built car. My second one is a 2014 XLE with the 4 cylinder. It now has 12500 miles and have had no problems with it. I find it very comfortable and love to take it on trips. I drove the 6 cylinder which had more power then I needed. The four cylinder has plenty power even in the mountains of Colorado. I really like the manual automatic which I use a lot. I was really surprised how good it does on gas. The lowest I ever got was 32mpg and the best was 45mpg. But it consistently gets about 38mpg. I would recommend this car to anyone

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  Another positive review - 2002 Toyota Prius
  By George Roland - March 19 - 12:36 pm

  Ive been very happy with my 02 Prius. Good resale value! Its now 7 years old and running superbly. My MPG has been an average of 38 in the winter and 42 in the summer. This car really has to be serviced at the dealer. I went to Jiffy Lube for a radiator flush, and though they insisted they used the right fluid, they didnt and my car broke down. I had to replace the coolant reservoir ($600). My only other repair still needs to be done: the navigation system stopped working due to an electrical failure. All the other features of the display work (audio, trip computer, avg MPG, etc) The nav can be repaired for $600 refurbished or $4000 new but I think I will just buy a tomtom.