Overview & Reviews

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

User Reviews:

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  Pure Luxury - 2005 Toyota Avalon
  By M. Hudoba - April 26 - 1:00 pm

  Had a 2000 Avalon and it was perfect. Waited for new style to come out and so glad I did. The interior is soooo plush and luxurious. Very similar to the Lexus but much cheaper. Have all the buttons including navigation system. Best feature is starting the car without the keys by using push button. Same for trunk. They really seemed to have put alot of thought into this car. Also impressed with Toyota following up with surveys on our satisfaction with the vehicle. This is how they can improve something--not that they need to. I have a 22 year old son that you would think this car would not appeal to him--but he talks about it all the time to his friends. A+ for Toyota Avalon.

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  Great SUV - 2009 Toyota RAV4
  By Chuck from NY - April 26 - 10:30 am

  Purchased this used with 12K miles on it & couldnt be happier. Perfect size for our needs.

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  One happy owner - 2001 Toyota Echo
  By smartalex - April 26 - 10:00 am

  Bought a used 2000 Echo for my wife two weeks ago. It has A/C, AM/FM/Cassette, Automatic, Power steering, ABS. I am so impressed with the engineering, handling, fuel economy, ergonomics that I want to drive it all the time. Am thinking about trading my Montana for a 2003 Echo. True Toyota all the way. I highly recommend this vehicle for anyone looking for economical, reliable transportation.

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  Excellent - 1994 Toyota Camry
  By Michael R - April 26 - 10:00 am

  It was my first car and I have no second thoughts. Very reliable, always ready to go. Very peppy acceleration for a family car. The car handle well and looks great. Excellent car for anyone really. Fuel economy is not that bad for a V6.

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  Cruisin - 1998 Toyota Corolla
  By Nandy2you - April 26 - 10:00 am

  This is my fourth Toyota and 2nd Corolla. My first one - a 1990 is still going strong with my daughter who has now clocked it over 225000 miles last month! This is the greatest little travelling car going!

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  We love our Sienna! - 2000 Toyota Sienna
  By bwlrchick - April 26 - 10:00 am

  My husband and I did alot of research on mini-vans before we chose the Sienna. We have not regretted our choice for a minute! We made our choice based mainly on the reliability and safety features of the Sienna, but since we spend alot of time in this vehicle the smoothness of the ride was the deciding factor. We have had no problems with our Sienna, except for a CD player that skipped. It was promptly replaced by the dealer without question. When we get our next van the question wont be which van to get, but what year model!

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  My New Toy - 2003 Toyota Matrix
  By Deeva - April 26 - 10:00 am

  For the money and realibilty you can bet Toyota and the Matrix is the best car for young and old. I love driving this car and I love all the attention i get from driving it!

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  BEST CAR I HAVE OWNED YET - 1998 Toyota Camry
  By justusgirlzz - April 26 - 10:00 am

  This car is a dream compared to other cars i have owned and operated. The 4 cylinder engine in my Camry blows away the V6 I had in my Ford Taurus. The car handles the road and turns very well, has a very smooth ride. The built-in CD player is great and the sound system very nice. I have driven the car for 35,000 miles so far and besides having had the oil changed every 5,000 miles and replacing the brakes, no problems at all. I believe I am hooked on the Camrys for life. Next time, I may try out the V6 Camry, not that it is even necessary, because my 4 cylinder kicks the butt of most V6s out there anyway. But more power is never a bad thing.

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  great car/suv - 2002 Toyota Highlander
  By chocolate - April 26 - 10:00 am

  I have had this suv for almost one week, I was looking at the Madza Tribute and the Isuzu Rodeo.This is by far a superior suv to the above two. The ride is incredible and I got a great price, even under the price on Edmunds.This is like riding in the Lexus RX300.

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  Camry SE sedan - 2002 Toyota Camry
  By Stan Fiega - April 26 - 10:00 am

  Car rides great and handles fine with the sport suspension and V6. Seems to be a good value after comparing many other cars both foreign and domestic. Very quite on the road.