Overview & Reviews

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

User Reviews:

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  I LOVE MY CAMRY - 2003 Toyota Camry
  By Diane P. Ward - October 16 - 10:00 am

  LOVE DRIVING AND I RECIEVE A LOT OF COMPLIMENTS FROM THE PUBLIC.

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  Beats SUV - 2004 Toyota Sienna
  By T. Scheller - October 16 - 10:00 am

  Traded the Ford Explorer Limited for the XLE with option package #12. I liked the Explorer but the Sienna beats it hands down for gas milage, ease of entry, ride and comfort. It is also very quiet. It has plenty of power to pass and merge and is very easy to drive. We drove all the competition and this beats the Honda for comfort, fit,and finish and we liked it better than the Chrysler just on the rear seats and reliablility. Weve had it for 4 months and 3000+ miles and have no regrets.

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  my dream come true - 2004 Toyota Sienna
  By momx2 - October 16 - 10:00 am

  i took delivery on july 4th and was it ever my independence day! ive wanted a mini van for a long time but just never could decide. i think i was waiting for roll down rear windows. almost bought a mazda but it was on the small side. then toyota redesigned the sienna and my dream came true. i do not have any options on my car and dont think im missing anything either - its wonderfully equipped.

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  Clearwater Florida - 2004 Toyota Sienna
  By Henry Stein - October 16 - 10:00 am

  The only problem Ive found is that the manual side doors of my LE are very hard to open and close... The dealership has not provided a fix (yet).. but I hope that on my 10k mile service this will be fixed. I have heard from other Sienna owners that their vans have the same problem.

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  Great ride - 2004 Toyota Sienna
  By M.O. - October 16 - 10:00 am

  I love my Sienna. It is the most comfortable vehicle and well designed for children and adults.

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  Awesome!!!! - 2004 Toyota Sienna
  By happpy mom - October 16 - 10:00 am

  Fast and furious ... for a minivan that is... 3.3 Liter is smooth as silk and overall is verty comfortable.. Much better than the odyseey. Would definitely reccomend

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  Toyota Sienna - Great vehicle - 2004 Toyota Sienna
  By leograndee - October 16 - 10:00 am

  This is the second Sienna I have owned.My first was a 2000 model. I traded for the 2004 in June 03 for the 2004. My 2000 only had 36,000 miles on it but I fell in love with my new one.It handles like a dream, smooth ride,really good looking vehicle. If Toyota continues with this excellence, Ill never want to drive any other vehicle than a Sienna.

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  The Best Car You Will Ever Own - 2004 Toyota Camry
  By NateDOC - October 16 - 10:00 am

  Hands down, you will never find another vehicle like the Camry that is as reliable, comfortable, stylish, and holds its value so damn well...sure, you may pay a little more up front, but you will more than make up for it in the long run, This is one car that wont nickel and dime you to death like a "domestic car" (even though the Camry is made right here in the USA)...also, its resaleability is second to none.

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  02 Toyota Tundra 4WD Limited V* - 2002 Toyota Tundra
  By Rick - October 16 - 9:20 am

  Best truck Ive ever owned. Rides great, handles great.

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  love it - 2010 Toyota 4Runner
  By whozat - October 16 - 2:40 am

  Have had the SR5 for two days. Love it! Fabulous ride. Put 300 miles on it. I got the black exterior with black interior cloth seats and its gorgeous. Excellent visibility-great windows with minimal obstruction. Very happy with noise control.