Overview & Reviews

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

User Reviews:

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  Updated Review After 5 years and 100k Miles - 2009 Toyota Camry Hybrid
  By yungunz - February 12 - 9:17 am

  Here is the original review I wrote 5 years ago: http://www.edmunds.com/toyota/camry-hybrid/2009/consumer-reviews/the-smart-way-to-move.html?style=100975664&sub=&reviewId=103341721 What can I say, its been a great 5 year run! Ive averaged 35mpg getting about 450-500 miles per tank. Also, I NEVER had to change my brakes! It has something to do with the braking system and the promotion of safer/slower driving. I am thrilled with my purchase. All you have to do is get your oil changes every 5k miles and rotate your tires often! Free oil changes at my dealership was a bonus. I changed my tires at 35k and 85k miles. I was hoping by now Toyota would release some sort of AWD Hybrid. A+++

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  Reliable, handsome vehicle - 2015 Toyota RAV4
  By tom378 - February 12 - 1:32 am

  I get about 25.5 mpg overall. Gas mileage is up 3 mpg since a moved near the expressway. The cabin is fairly quiet and the ride is decent. Acceleration is adequate. The seats fold down flat for over 73 cf of space. I love the way the sound system reads back texts aloud and the bluetooth is easy to pair and works flawlessly. Braking is excellent even on wet pavement. I have not heard any wind noise. The interior plastic scratches a bit easy, and that is my only gripe. I plan on leasing a new 2018 Rav4 LE come May. That model has all the safety features that are missing from the 2015 Rav4 LE.

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  In love with my new RAV - 2016 Toyota RAV4
  By Nikki - February 11 - 9:36 pm

  I have only had this car for about 6 weeks but I love it so far. I love the feel of it and the extra cargo space is great! We took it camping a couple weeks ago.. Awesome!! You can lay the back seats down flat and lay a couple good self inflating camping pads down, best nights sleep while camping yet. (Probably wont work if you are over 59) The weather was a little cold still so we only cracked the moon roof for ventilation, it was perfect. I plan to get an SUV tent for the summer months. I am excited for more adventures with my new Rav! My only irritation so far is the technology. I have my iphone connected but for some reason it keeps deleting my phone contacts and I have to reload them again which is a pain when you just want to make a call. Navigating through play lists and music is easy enough but could be better. I can figure it out but whole system could be alittle more intuitive.

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  Love My Prius - 2006 Toyota Prius
  By Myra - February 11 - 4:30 pm

  Great car! All my friends are jealous. If you are going to get it...go all the way. Get the GPS! It is fantastic!

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  XRS is an underrated vehicle - 2005 Toyota Corolla
  By tell1 - February 11 - 4:00 pm

  This car looks like a Corolla S but drives way better. It takes some practice to figure out when to shift on the XRS ensure you are upshifting at the right point but it is well worth it and the cam shift between 6800-7000 is cool - the car comes alive. If you like manual transmissions you will like this car. It is almost like a motorcycle engine put into a corolla.

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  Finally, A Terrific New Tacoma! - 2009 Toyota Tacoma
  By Keith - February 11 - 2:16 pm

  Ive wanted a Tacoma for years, and finally my wife relented. Got about 800 miles on it so far and those have been fun miles to drive. Gas mileage is not much worse than my Buick Rendezvous in city driving. Acceleration is great, much more than I expected. Quality of construction and detail are exceptionally well done. Shoulda got the step rails though. At my age, they wouldve come in handy.

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  Best car Ive had - 2005 Toyota Prius
  By Joel Dorfman - February 10 - 10:50 pm

  Id love this car even if it didnt have very low emissions and great gas mileage. Its small, yet roomy. Quiet, responsive and attractive. I feel proud to drive it.

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  Its all fun... but lacking in some areas - 2007 Toyota FJ Cruiser
  By Eric - February 10 - 9:26 pm

  We bought this cuz we didnt want to be practical. We wanted something fun. Weve always liked the styling of the classic Toyota FJ line. This car is fun and has a look we admire. Youve read about all the good stuff from others, but let me describe it from another point of view. I brought 4 kids to the park and it was a challenge to get them in and out with the rear door configuration. There are blind spots and getting used to them still has its risks. Takes premium gas only. MPG stinks and is similar to my V8 Chevy. Difficult to close and open rear doors from inside. This car has keyless entry but no alarm. One DC plug in front. In a nutshell, should have more features for the price.

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  Excellent sedan - 2005 Toyota Camry
  By Henry Regeth - February 10 - 12:16 pm

  Finest auto Ive owned. Looks, handling, finish are all superb. I have never checked actual mileage but know it goes a long way on a tank. Four cylinder has power to spare, who needs more. Freeway handling is excellent, before you know it youre at 80 mph plus. Reliability excellent, Ive yet to make a repair of any kind. Love the large trunk. Tremendous value for money spent. I will definitely buy another.

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  paint! - 2006 Toyota Tacoma
  By Mike - February 10 - 12:13 pm

  Use the truck only for recreation; road trips to races, tailgating, a few cross-country road trips. Im 65" and have plenty of legroom. Firm but comfortable ride, hiway mileage is acceptable. Have an automatic tranny and quickly learned to keep the truck in 4th in hill county. 5 speeds are nice for flatland mileage but it constantly shifts between 4th and 5th in hilly country. Only major complaint is that the paint is junk. "Impulse red" looks great but it chips if you look at it wrong. Ive seen this complaint from other reviewers so Im far from alone. Never, ever had a vehicle that chipped so easily. If it werent for this Id rate the truck as far and away the best in class.