Overview & Reviews
Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.
The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.
Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.
The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.
Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.
Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.
During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.
Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.
User Reviews:
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My Little Buddy - 2008 Toyota Yaris
By CDR - September 16 - 1:06 pmThis is the first small car Ive ever owned. Handles great, pretty comfortable, Get about 34 mpg in my rural setting, havent had any major highway trips yet. No complaints yet. I only use 6 or 7 gallons of gas per week. Curious how it will be in the winter. Very pleased so far!!
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Best - 1999 Toyota Camry
By p zemanek - September 16 - 12:53 pmBest car on the market. Only needs oil change and never car problems.
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What Ive Been Waiting For - 2004 Toyota Matrix
By indylynn - September 16 - 2:00 amSporty, economical, practical and dependable. I was looking for all of this for years in an affordable vehicle. I finally found it in the Matrix. Did I mention sporty? Apparently Im not the only person to believe this. Having bought the Matrix in 2002 when they first arrived here in Indiana, I quickly found that the local law enforcement members thought it might be something special........was followed often even when adhering to speed limits!
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Fun, economical and green - 2004 Toyota Prius
By magicsmom - September 16 - 2:00 amThe Prius is a fun car to drive. All of the technology that is working under the hood is nearly undetectable as you drive. It feels like any other sedan. The display which shows the different systems working is very interesting.
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Very Happy - 2003 Toyota 4Runner
By Denfinge - September 16 - 2:00 amWe traded in our Jeep Grand Cherokee Limited on this beautiful WHite Gold Package 4runner. What a move UP. This vehicle is awesome and makes driving in any weather a great pleasure.
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dougs main car - 2000 Toyota Camry
By doug/toyman - September 16 - 2:00 amcar rides nice. good power. has good amenities. audio is great. mirrors are easy to adjust from inside. good milage. repairs are expensive.
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A Girls Best Friend - 2004 Toyota 4Runner
By Oregon Toyota Fan - September 16 - 2:00 amIt was tough to trade in my 94 4R for this black 2004 but its winning me over with very smooth ride, tight handling and plenty of power. Sliding moonroof much improved, provides slight breeze instead of wind tunnel. Gas mileage ok at 17mpg. Ive only had it 400 miles but very happy so far. Not sure if I needed V8 but didnt want regrets.
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We love our Highlander - 2004 Toyota Highlander
By Ron W. - September 16 - 2:00 amWe bought our Highlander New Years Eve, and am totally in love with it. It drives like a dream.
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fun to drive - 2004 Toyota Highlander
By marcie - September 16 - 2:00 amI absolutly love it easy to drive and comfortable
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Great Machine - 2004 Toyota Sienna
By DaveC - September 16 - 2:00 amI am extremely pleased with the very well thought out engineering of this vehicle. We ordered it with every option and are happy we did. No complaints
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Toyota 4Runner 2,243 Reviews
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Toyota Avalon 1,746 Reviews
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Toyota Avalon Hybrid 61 Reviews
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Toyota C-HR 23 Reviews
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Toyota Camry 4,530 Reviews
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Toyota Camry Hybrid 552 Reviews
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Toyota Camry Solara 1,098 Reviews
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Toyota Celica 486 Reviews
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Toyota Corolla 2,989 Reviews
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Toyota Corolla Cross 1 Reviews
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Toyota Corolla iM 1 Reviews
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Toyota Echo 431 Reviews
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Toyota FJ Cruiser 436 Reviews
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Toyota Highlander 1,941 Reviews
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Toyota Highlander Hybrid 371 Reviews
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Toyota Land Cruiser 273 Reviews
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Toyota Matrix 1,135 Reviews
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Toyota MR2 Spyder 278 Reviews
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Toyota Pickup 14 Reviews
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Toyota Prius 2,454 Reviews
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Toyota Prius c 84 Reviews
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Toyota Prius v 74 Reviews
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Toyota RAV4 2,041 Reviews
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Toyota RAV4 EV 2 Reviews
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Toyota RAV4 Hybrid 4 Reviews
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Toyota Sequoia 1,105 Reviews
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Toyota Sienna 1,944 Reviews
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Toyota T100 48 Reviews
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Toyota Tacoma 2,356 Reviews
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Toyota Tundra 1,512 Reviews
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Toyota Venza 392 Reviews
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Toyota Yaris 744 Reviews