Overview & Reviews
Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.
The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.
Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.
The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.
Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.
Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.
During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.
Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.
User Reviews:
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2008 Yaris hatchback review - 2008 Toyota Yaris
By spanyerd - June 4 - 3:06 pmGreat car for the $$. Tons of great features with Toyotas rep for quality. Xlnt int and ext styling. Gets good mpg, but less than expected @ 35 avg (likely due to 75mph hwy speed- my fault, I know). But its "pep" means mpg are wasted with high rpm. A better 5th or added 6th gear would increase the mpg without killing the power. Lack of cruise control option stinks. I commute 150 miles/day @ 90% hwy. No CC means focus is on speedo not the road. Also drops mpg. Auto daytime dash & headlights without auto daytime tailights is dumb & dangerous. As day turns to night while driving, you have to "remember" to turn on the (tail)lights. Almost rear-ended. Also pulled over by CHP.
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Its a Keeper - 2005 Toyota Matrix
By Sparky - June 4 - 1:36 pmI bought this car, needing a daily commuter that got good gas mileage, but with enough room for when Im hauling the 4 kids. I have occasionally kicked myself for not getting the Scion tC instead, bigger engine, more power, more stylish and fun, auto transmission etc., but opted for the Matrix because of the headroom, especially in the back seat, my 13 year old son is nearly 6 ft tall. But all in all, the more miles I put on this car, the better I like it. It has been rock solid since day one, and the mileage keeps getting better! (currently averaging 35.9 over the last 5k miles. Cargo room is unbelievable, I can easily fit two large Costco carts of groceries inside!
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Knew what we wanted - 2015 Toyota RAV4
By HAMartin - June 4 - 9:02 am -
2004 Toyota Camry LE Limited Edition - 2004 Toyota Camry
By Brian - June 4 - 5:20 amUsed it heavily for past 1 half year, no problems. Still drives like brand new. looks great. very smooth ride. good suspension.
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If only Nav wasnt so bad - 2017 Toyota Highlander
By Marty - June 4 - 3:08 amWe have about 3200 miles on the vehicle. Drove it to Florida from Ky for family vacation. Vehicle is quiet rides pretty good and handles well for an SUV. MPG is not what is advertised in my opinion if you are driving over 65MPH (which 70 and up is standard for our area now). We still have our 2008 Nissan Quest minivan and if I were to do it over, another minivan would be in store. However, my biggest complaint is the Audio system, Navigation, and the lack of Car Play and/or Android auto. If the Nav was better I could do without the Car Play and Android. But the Nav is horrible. And why cant we do map updates through our phones when on wifi?? Toyota has dropped the ball on this and dont do what we did and thought the Nav would be handy, it will cost you a ton of time, is hard to use, and just isnt near the level of Google maps and other competitors in the mapping world. Voice recognition is spotty at best. I had high hopes as this is our first Toyota but looks like it will be our last. Glad we are leasing.
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An Excellent SUV - 2001 Toyota 4Runner
By Aikidoka55 - June 3 - 11:46 pmI purchased this SUV brand new in 2001 and it has been with us everywhere in California and Hawaii (Oahu in 2004). It is a very reliable vehicle. All I need to do is put oil and gas in. It required very little maintenance. It is a superb vehicle overall.
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Excellent Truck - 2006 Toyota Tacoma
By Scott - June 3 - 9:20 pmI traded my 2003 Chevy Trailblazer for a 2006 Tacoma PreRunner TRD double cab this past December. The Tacoma feels more like a full size instead of a compact. The 4.0 gets you out of the hole quick and doesnt let up. It tops out at 113 mph (governed of course). It has excellent storage under and behind the back seats as well as convenient storage pockets in the bed of the truck by the tailgate. It pulls my 2000 pound Key West boat with ease without hesitating one bit. Its a excellent truck and an investment that you wont regret.
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2004 Toyota Camry LE Limited Edition - 2004 Toyota Camry
By Brian - June 3 - 9:16 pmUsed it heavily for past 1 half year, no problems. Still drives like brand new. looks great. very smooth ride. good suspension.
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2009 V6 Toyota Double Cab TRD sport - 2009 Toyota Tacoma
By Waynep - June 3 - 4:23 pmRides and handles well, front seat is too low to be comfortable on longer trips. Quiet and smooth good fit and finish, rear seats very comfortable. Tons of storage in cab and in bed.
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100k+ and aiming for a million - 2004 Toyota Camry
By lord_falkland - June 3 - 11:52 ambought it new for Xmas back in 03, couldnt resist the 0% APR offered by Toyota Financing. Anyway itll be close to 10 years since then and Ive driven it almost all over the PST/MST zones. City economy is never higher than 24, freeway cruising between 75-80 nets 29 and back-road cruising between 45-55 nets a high of 36. Yep 36 but I rarely drive that slow for that long so that almost never happens. I keep up with all the scheduled maintenance as a rule, change the oil every 3-4k miles and it just keeps on trucking. 200 lbs/ft tq is enough to carry a family of 5 from the coast to the peaks with a trunk full of luggage. And food. And a cooler too. I almost bought another 04 once, haha
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Toyota 4Runner 2,243 Reviews
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Toyota Avalon 1,746 Reviews
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Toyota Avalon Hybrid 61 Reviews
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Toyota C-HR 23 Reviews
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Toyota Camry 4,530 Reviews
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Toyota Camry Hybrid 552 Reviews
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Toyota Camry Solara 1,098 Reviews
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Toyota Celica 486 Reviews
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Toyota Corolla 2,989 Reviews
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Toyota Corolla Cross 1 Reviews
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Toyota Corolla iM 1 Reviews
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Toyota Echo 431 Reviews
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Toyota FJ Cruiser 436 Reviews
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Toyota Highlander 1,941 Reviews
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Toyota Highlander Hybrid 371 Reviews
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Toyota Land Cruiser 273 Reviews
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Toyota Matrix 1,135 Reviews
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Toyota MR2 Spyder 278 Reviews
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Toyota Pickup 14 Reviews
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Toyota Prius 2,454 Reviews
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Toyota Prius c 84 Reviews
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Toyota Prius v 74 Reviews
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Toyota RAV4 2,041 Reviews
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Toyota RAV4 EV 2 Reviews
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Toyota RAV4 Hybrid 4 Reviews
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Toyota Sequoia 1,105 Reviews
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Toyota Sienna 1,944 Reviews
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Toyota T100 48 Reviews
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Toyota Tacoma 2,356 Reviews
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Toyota Tundra 1,512 Reviews
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Toyota Venza 392 Reviews
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Toyota Yaris 744 Reviews