Overview & Reviews

Subaru is a Japan-based automaker whose recent offerings are both practical and fun to drive. The automaker crafts vehicles whose all-wheel-drive powertrains and available turbochargers facilitate sharp performance. Incongruously, most Subaru vehicles are discreet and versatile enough to serve as competent family haulers, and the brand is known for boasting some of the best crash test scores in the automotive world.

In the early 1950s, a collection of Japanese companies joined to form Fuji Heavy Industries Ltd. Its automotive division came to be known as "Subaru," which is a Japanese word meaning "unite." In 1954, the first Subaru car was unveiled. Powered by a four-cylinder engine, the P-1 (its name was later changed to the Subaru 1500) boasted a front-wheel wishbone-type independent suspension and was the first car to feature a monocoque body designed in Japan. Sales were suspended due to challenges associated with funding and support, but Subaru soon resolved its difficulties and rolled out a sibling for its first-born; the 360 was introduced in 1958. Dubbed the Ladybird because of its ladybug shape, the compact 360 proved immensely popular, and remained in production for 12 years.

The 1960s saw the launch of the first Subaru truck. Based on the Subaru 360 platform, the Sambar minitruck offered both compact dimensions (a must for Japan's crowded, narrow streets) and an extremely spacious cargo bed. The truck was soon joined by the Sambar Light Van, a compact van built for both commercial and leisure use. In 1966, the automaker rolled out the 1000, a car that holds the distinction of being the first vehicle to use the drive technology that is the linchpin of current Subaru models: a front-wheel-drive system coupled to a horizontally opposed engine. This setup offered many advantages in handling and performance. By the end of the decade, Subaru North America had been founded, and exports to the United States had begun.

Subaru started the '70s with the introduction of the GL/DL (called the Leone in other markets). The sedan (it was soon joined by a coupe and a station wagon) broke new ground by offering four-wheel-drive (4WD) capability. Up until then, 4WD had only been offered in off-road-oriented vehicles. Coveted for use in the snow and in hilly regions, the GL and DL also benefited from the increasing popularity of outdoor sports like skiing and fishing, and went on to become the world's top-selling 4WD vehicle. In 1977, Subaru rolled out the successful Brat; based on the GL, it was a small car-based pickup whose cargo bed featured a pair of jump seats. More and more, young people were seeking a vehicle designed for an outdoorsy lifestyle, and the rugged Brat was perfectly in step with their needs.

Subaru continued to offer versatile but slightly quirky vehicles through the '80s. It developed the world's first electronically controlled continuously variable transmission. The technology made its debut later that decade in a new Subaru, the tiny Justy economy car. By the end of the '80s, Subaru had given birth to the Legacy, which replaced the outgoing GL/DL (now called the Loyale in the U.S.). Available as both a wagon and a sedan, the Legacy placed an emphasis on performance.

The automaker made a name for itself in motorsports in the 1990s by being the first Japanese marque to win the Manufacturers' title at the World Rally Championship three years in a row. The Subaru family continued to grow during this decade, with the addition of the high-performance SVX, the popular Legacy-based Outback wagon and the sporty Impreza. In the late '90s, General Motors acquired a 20 percent stake in parent company Fuji Heavy Industries (FHI) with the aim of strengthening its presence in foreign markets. This affiliation didn't last long, however, and Toyota currently owns a small percentage of FHI.

Today, Subaru's lineup includes everything from compact trucks to family-friendly wagons to high-performance cars such as the WRX STi. The brand is hailed as a top pick for enthusiasts seeking vehicles that offer a shot of utility with their performance thrills.

User Reviews:

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  Cant say enough good! - 2006 Subaru B9 Tribeca
  By West - September 13 - 12:06 am

  This vehicle has exceeded all of my expectations. I feel like a walking Subaru commercial as people stop me in parking lots and ask about the car. It rides smoothly, handles well and has an opulent interior.

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  Perfect all around vehicle! - 2016 Subaru Outback
  By William Roe - September 12 - 6:26 pm

  I only have a couple hundred miles on the car, but this is everything I hoped for. I have previously been a VW, BMW, Acura owner and this vehicle is my favorite so far. It provides a perfect blend of utility, comfort, safety and economy. I dont live in a hilly area, and dont pull weight so the 2.5i is plenty of power, and I prefer the few MPG you gain. I also went with the PZEV... a few hundred to have peace of mind that Im doing my part in polluting less. No complaints with the car at all, Im very happy with the purchase!

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  Impressed with Impreza - 2008 Subaru Impreza
  By bakerlexky - September 12 - 6:13 am

  Subaru has won me over! I build the best selling import in the US and it doesnt have anything on Subarus!! This car drives great. Excellent performance in all driving conditions. Gets 29 mpg HWY and 20 mpg city, averages 24.9 in the summer and 23.5 in the winter, great numbers for AWD. So far Ive got 16600 miles with absolutely no problems. All Ive done is changed the oil and rotated the tires. Quality of the build is A-1. Watch out Toyota! No wonder Subaru was one of only two manufacturers reporting sales increases for 2008!!! Buy one youll love it!

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  AWD Excellent - 2003 Subaru Legacy
  By Sean Hynes - September 11 - 2:00 pm

  This car has done a great job. AWD is excellent in the snow, and we get 100+ inches each year. Gas mpg average 23 with a good amount of highway driving. Quality and reliability have been excellent, not one problem in almost 3 years! Could use a few more horses, and interior space is limited, basically a 4 seater.

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  May 2002 - 2002 Subaru Forester
  By CJ Coffey - September 11 - 10:00 am

  Wish there was a bit more room when you have kids. Back seat is a bit too close to the front seats. Next time I am buying the Forrester but with leather. Seats could be a vit more comfortable, but plenty of "cubby" holes to stash stuff... Tilt steering is very poor!

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  Great Pick - 2011 Subaru Outback
  By Nate - September 10 - 7:23 pm

  I took my brand new Outback from Virginia to Colorado a few weeks ago, a true "road test." After almost 4,000 miles, and absolutely no issues, I would recommend this car to anyone. If the upgrades are within your budget, definitely spring for the limited package. Leather, sunroof, power seats, heated mirrors, windows and seats, auto climate control, all standard (with the limited). Unfortunately the luxury comes with quite a steep increase in price (~5,000) over the base. All in all, great car and quite a steal for the price.

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  Solid, Dependable, Fun to Drive - 2000 Subaru Legacy
  By Dave Crawford - September 10 - 4:43 pm

  Purchased to replace 1996 Legacy GT Automatic. Loved the 5 speed feel and control. The SOHC 2.5 is more responsive and easier to maintain. We have done basically nothing to the car except maintain it in 112000 miles. The only weak area seems to be maintaining wheel alignment. We have had a ball with the car. Intend to keep it another 3 years at least.

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  great truck/car - 2005 Subaru Baja
  By al hart - September 10 - 4:23 pm

  Convenient. Handles great in bad weather.

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  Little dissapointed - 2009 Subaru Forester
  By JLouie - September 10 - 11:13 am

  I bought my 2009 Subaru based on safety rating and new design. Im mostly happy with my purchase but several small improvements are needed: Three separate windshield cracks within the first six months! Most of my driving is done on I5 Hwy. I owned a Jeep for 10 yrs, and Jeep windshield are even more upright than the Subaru and you do get plenty of dings, but it didnt crack instantly. The paint is too thin as small rocks from the road takes chunks of paint off and I now have several rust spots on the front grill/hood area. Interior silver coat on the plastic interior door handle,etc. are easily scratched and same with exterior paint. Stereo and AC is weak.

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  Another Quality Redsign! - 2005 Subaru Impreza
  By punchycool - September 10 - 7:10 am

  I have the 05 Impreza 2.5RS Sport Wagon with auto trans. This is the 2.5L non-turbo motor in case you were wondering. It fits my lifestyle perfectly and has room for two quality carseats in the back seat. The redesigned interior is very impressive; trust me, it takes a lot to impress me and Subaru has done a great job changing it up to modernize things. I really dig the new look of the black interior. Good layout for controls, good cupholders. Quiet engine and low slung hood line are perfect for all drivers. I love the height adjustment of the front seats, a very thoughtful touch for 54" wife. And if I may say so, Subarus willingness to make me a great deal on this model, made me jump!