Overview & Reviews

Subaru is a Japan-based automaker whose recent offerings are both practical and fun to drive. The automaker crafts vehicles whose all-wheel-drive powertrains and available turbochargers facilitate sharp performance. Incongruously, most Subaru vehicles are discreet and versatile enough to serve as competent family haulers, and the brand is known for boasting some of the best crash test scores in the automotive world.

In the early 1950s, a collection of Japanese companies joined to form Fuji Heavy Industries Ltd. Its automotive division came to be known as "Subaru," which is a Japanese word meaning "unite." In 1954, the first Subaru car was unveiled. Powered by a four-cylinder engine, the P-1 (its name was later changed to the Subaru 1500) boasted a front-wheel wishbone-type independent suspension and was the first car to feature a monocoque body designed in Japan. Sales were suspended due to challenges associated with funding and support, but Subaru soon resolved its difficulties and rolled out a sibling for its first-born; the 360 was introduced in 1958. Dubbed the Ladybird because of its ladybug shape, the compact 360 proved immensely popular, and remained in production for 12 years.

The 1960s saw the launch of the first Subaru truck. Based on the Subaru 360 platform, the Sambar minitruck offered both compact dimensions (a must for Japan's crowded, narrow streets) and an extremely spacious cargo bed. The truck was soon joined by the Sambar Light Van, a compact van built for both commercial and leisure use. In 1966, the automaker rolled out the 1000, a car that holds the distinction of being the first vehicle to use the drive technology that is the linchpin of current Subaru models: a front-wheel-drive system coupled to a horizontally opposed engine. This setup offered many advantages in handling and performance. By the end of the decade, Subaru North America had been founded, and exports to the United States had begun.

Subaru started the '70s with the introduction of the GL/DL (called the Leone in other markets). The sedan (it was soon joined by a coupe and a station wagon) broke new ground by offering four-wheel-drive (4WD) capability. Up until then, 4WD had only been offered in off-road-oriented vehicles. Coveted for use in the snow and in hilly regions, the GL and DL also benefited from the increasing popularity of outdoor sports like skiing and fishing, and went on to become the world's top-selling 4WD vehicle. In 1977, Subaru rolled out the successful Brat; based on the GL, it was a small car-based pickup whose cargo bed featured a pair of jump seats. More and more, young people were seeking a vehicle designed for an outdoorsy lifestyle, and the rugged Brat was perfectly in step with their needs.

Subaru continued to offer versatile but slightly quirky vehicles through the '80s. It developed the world's first electronically controlled continuously variable transmission. The technology made its debut later that decade in a new Subaru, the tiny Justy economy car. By the end of the '80s, Subaru had given birth to the Legacy, which replaced the outgoing GL/DL (now called the Loyale in the U.S.). Available as both a wagon and a sedan, the Legacy placed an emphasis on performance.

The automaker made a name for itself in motorsports in the 1990s by being the first Japanese marque to win the Manufacturers' title at the World Rally Championship three years in a row. The Subaru family continued to grow during this decade, with the addition of the high-performance SVX, the popular Legacy-based Outback wagon and the sporty Impreza. In the late '90s, General Motors acquired a 20 percent stake in parent company Fuji Heavy Industries (FHI) with the aim of strengthening its presence in foreign markets. This affiliation didn't last long, however, and Toyota currently owns a small percentage of FHI.

Today, Subaru's lineup includes everything from compact trucks to family-friendly wagons to high-performance cars such as the WRX STi. The brand is hailed as a top pick for enthusiasts seeking vehicles that offer a shot of utility with their performance thrills.

User Reviews:

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  Happy with my 2018 Crosstrek - 2018 Subaru Crosstrek
  By Crosstrek Owner - September 6 - 4:00 am

  Though I was happy with my 2006 Subaru Outback, I didnt want to buy another one for a couple of reasons. One was cost and the other was that I thought the newer models were getting too big for me. I began researching the other Subaru models and I came across the 2018 Crosstrek. It looked like it ticked all my boxes, and its weaknesses werent ones that would bother me much. However, I knew I had look at it in person and test drive it to make sure I could live with a step down from my previous model. I was relieved and surprised to see that the actual car met my needs even better than it had on paper. Ive had my Crosstrek for a month, and I love all the new features and the comfort it provides me. So far, Im very pleased with the car and I think I made a good choice.

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  Best - 2002 Subaru Impreza
  By steel143 - September 6 - 2:00 am

  What i like best is the performance

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  A good bang for your buck - 2008 Subaru Legacy
  By Andy - September 5 - 9:43 pm

  Im driving 120 miles/day and looked for a solid ride that could get me past 150k miles w/o costing me too much. I wanted all wheel drive and I didnt want to defer to the Hondas and Toyotas mainly because they bore me and you see them everywhere. I was contemplating spending some bigger bucks for the Audi A4 or the Infiniti G35x. Obviously those cars are much quicker, but when I found out that the Legacy had comparable interior, as comfortable a ride and was much cheaper, I decided to go with the Subaru. When compared to the others that were mentioned, I sacrificed speed for cheaper gas, parts, insurance, monthly payments and increased mpg.

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  Great car - 2010 Subaru Outback
  By JLD - September 2 - 1:36 pm

  Have 4700 miles on OB 800 in snow and mountains. A little over steering at higher speeds. Other than that handles great.

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  Great car! - 2004 Subaru Impreza
  By zimm - September 1 - 10:00 am

  The STI is simply awesome. Very fast, handles great, has incredible brakes, and has the functionality of a 4 door grocery getter.

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  Pure Sports - 2004 Subaru Impreza
  By joe11111 - September 1 - 10:00 am

  Great car if you are looking for a pure sports car with four doors. I have had no problems since new and is the best car I have owned or driven. I would not trade this car for any other car that I would have to pay for.

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  good thing - 2016 Subaru Forester
  By Curtis Moore - August 31 - 9:37 pm

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  Love this Ride! - 2007 Subaru B9 Tribeca
  By sambo052 - August 31 - 6:06 pm

  I bought this car after totaling my 2003 Honda Element and I couldnt be happier. I have never owned a Subaru before and the Tribeca is the nicest vehicle I have ever owned. I have owned many makes of cars including Audis, Saabs, Volvos, and Volkswagens. This vehicle tops all of them except two of the Volvos. The comfort and performance is great, and the price point for the features was excellent.

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  2000 Outback Wagon Limited - 2000 Subaru Outback
  By Spikef - August 30 - 10:00 am

  Great all around car. Practical as heck. Needs more power desperatly, a turbo would do nicely. Surprisingly luxurious.

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  Get new Outback - 2016 Subaru Outback
  By s. Dunlopp - August 30 - 5:11 am

  Careful of the dealer insurance add ons when you sit down with the finance guy. They can add up quickly.