Overview & Reviews

Subaru is a Japan-based automaker whose recent offerings are both practical and fun to drive. The automaker crafts vehicles whose all-wheel-drive powertrains and available turbochargers facilitate sharp performance. Incongruously, most Subaru vehicles are discreet and versatile enough to serve as competent family haulers, and the brand is known for boasting some of the best crash test scores in the automotive world.

In the early 1950s, a collection of Japanese companies joined to form Fuji Heavy Industries Ltd. Its automotive division came to be known as "Subaru," which is a Japanese word meaning "unite." In 1954, the first Subaru car was unveiled. Powered by a four-cylinder engine, the P-1 (its name was later changed to the Subaru 1500) boasted a front-wheel wishbone-type independent suspension and was the first car to feature a monocoque body designed in Japan. Sales were suspended due to challenges associated with funding and support, but Subaru soon resolved its difficulties and rolled out a sibling for its first-born; the 360 was introduced in 1958. Dubbed the Ladybird because of its ladybug shape, the compact 360 proved immensely popular, and remained in production for 12 years.

The 1960s saw the launch of the first Subaru truck. Based on the Subaru 360 platform, the Sambar minitruck offered both compact dimensions (a must for Japan's crowded, narrow streets) and an extremely spacious cargo bed. The truck was soon joined by the Sambar Light Van, a compact van built for both commercial and leisure use. In 1966, the automaker rolled out the 1000, a car that holds the distinction of being the first vehicle to use the drive technology that is the linchpin of current Subaru models: a front-wheel-drive system coupled to a horizontally opposed engine. This setup offered many advantages in handling and performance. By the end of the decade, Subaru North America had been founded, and exports to the United States had begun.

Subaru started the '70s with the introduction of the GL/DL (called the Leone in other markets). The sedan (it was soon joined by a coupe and a station wagon) broke new ground by offering four-wheel-drive (4WD) capability. Up until then, 4WD had only been offered in off-road-oriented vehicles. Coveted for use in the snow and in hilly regions, the GL and DL also benefited from the increasing popularity of outdoor sports like skiing and fishing, and went on to become the world's top-selling 4WD vehicle. In 1977, Subaru rolled out the successful Brat; based on the GL, it was a small car-based pickup whose cargo bed featured a pair of jump seats. More and more, young people were seeking a vehicle designed for an outdoorsy lifestyle, and the rugged Brat was perfectly in step with their needs.

Subaru continued to offer versatile but slightly quirky vehicles through the '80s. It developed the world's first electronically controlled continuously variable transmission. The technology made its debut later that decade in a new Subaru, the tiny Justy economy car. By the end of the '80s, Subaru had given birth to the Legacy, which replaced the outgoing GL/DL (now called the Loyale in the U.S.). Available as both a wagon and a sedan, the Legacy placed an emphasis on performance.

The automaker made a name for itself in motorsports in the 1990s by being the first Japanese marque to win the Manufacturers' title at the World Rally Championship three years in a row. The Subaru family continued to grow during this decade, with the addition of the high-performance SVX, the popular Legacy-based Outback wagon and the sporty Impreza. In the late '90s, General Motors acquired a 20 percent stake in parent company Fuji Heavy Industries (FHI) with the aim of strengthening its presence in foreign markets. This affiliation didn't last long, however, and Toyota currently owns a small percentage of FHI.

Today, Subaru's lineup includes everything from compact trucks to family-friendly wagons to high-performance cars such as the WRX STi. The brand is hailed as a top pick for enthusiasts seeking vehicles that offer a shot of utility with their performance thrills.

User Reviews:

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  Starry eyed about Subaru - 2001 Subaru Forester
  By ewwingnut - November 12 - 2:00 am

  Buyer beware! Same probs as others: tires worn at 25K(replaced with 75K), service dept, hard to work with, O2 and fuel sensors failed, 16-19 mpg, body panels rusted, AWD does NOT mean off road through forests. Short back seat and slow accelleration. But overall, Forester has a great car feel, easy to handle, no blind spots, dependable in all weather, and is SAFE--like a little tank. Living in KY, I dont feel I get my moneys worth, but when I travel to MI, AWD and quick heater/defroster makes all worth while as I scoot past bulky SUVs. Forester is sure-footed, dependable car/truck/wagon.

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  Safe as advertised - 2002 Subaru Forester
  By jkwt - November 12 - 2:00 am

  I was hit from behind twice while driving my forester. My rear bumpers had to be replaced both times but no other damage to my car. The cars that hit me had to be towed. This is a great automobile.

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  Subaru OutBack Kangaroo - 2002 Subaru Outback
  By hobotuka - November 12 - 2:00 am

  No problems after 1 year :)

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  2010 SUV of the Year? Not really... - 2010 Subaru Outback
  By Chebosto - November 12 - 2:00 am

  I needed a larger car due to family expansion and was drawn to the Outback due to the MotorTrend SUV of year award. Since owing the car since June, I believe that award to be false advertising. Our 2.5 Ltd does have good mpg & excellent interior design and ergonomics however there are too many minor issues to be truly satisfied with the car. The 2.5 H4 with the CVT transmission is weak and clunks when getting out of D or P; steering wheel vibrations @ 70-80 mph is hand numbing during long trips; Non-folding side mirrors annoying when parking; rear end sways in side winds; AC does not stay cold when idling; roof cross bars inadequate for most rack systems; the stereo sounds terrible. Sigh.

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  Good Value for AWD - 2011 Subaru Forester
  By Chris - November 12 - 2:00 am

  WeÂ’ve had a 2011 Forester 2.5X for about a month and are very pleased. The only fault weÂ’ve found is that there is more road noise than weÂ’re used to. Ride is smooth and feels solid. It has plenty of power while getting slightly better than 30 mpg on the highway. The 5 speed manual shifts smoothly, although it feels like it could use a sixth gear. The rear seats fold flat, giving tons of cargo space with built-in hooks galore. Love the audio jack in the center console for the iPod, although the console itself is too far back. Under the hood, all fluids you need to be concerned with are clearly marked and the oil filter is right up front on the topside. CanÂ’t wait to try it in the snow!

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  Very Satisfied! - 2011 Subaru Outback
  By JTC - Akron, OH. - November 12 - 2:00 am

  Im a manufactures rep. by occupation and drive 40,000 miles/yr. My last two vehicles have been Honda Odyssey Vans, which I can say nothing negative about. Since I spend a great deal of time in a car it was just time for a change. This is my first Subaru and after two months/8,000 miles, I feel very satisfied with my decision. I must say, I read many of these personal reviews on this site and they helped make my decision. Since fuel economy is a key feature for me, I was a little concerned about the 4 cyl engine and if there would be enough power (no problem). I hope in the future to update my review and give potential Subaru buyers an honest assessment. So far, Im a truly happy Subaru owner

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  I really like it, but... - 2008 Subaru Impreza
  By Unearthed - November 11 - 2:33 pm

  This car does a lot of things really really well, but a couple of things keep me from giving it a 10 across the board. First and foremost, with 450 miles on it we have already developed a squeak/rattle from the dashboard. Weve also had the radiator light come on for a minute when the car was only on for about 2 minutes. Other than that I love the way the car looks and it is very comfortable to drive. Its not quick, but it has enough power and it handles decently. The automatic trans seems a bit clunky, but Im used to a manual so perhaps its just me adjusting. For 21k I dont think there are too many cars out there that offer the features the Impreza does and also have 4WD/AWD.

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  Best bang for the buck - 2004 Subaru Impreza
  By Woody - November 10 - 2:40 pm

  I did a lot of research before purchasing this vehicle, and my favorite quote was ... no car which costs less than $10,000 more is even worth comparing. Its entirely true. A very compact four door sedan with a comfortable well appointed interior and fantastic performance; great engine sound and power, handling, a total package.

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  Speedy! - 2017 Subaru WRX
  By Aaron Comins - November 8 - 12:05 pm

  Awesome car and i mean awesome! Extremely fast and exhilarating to drive. Few cons are non heated steering wheel and nav Screen is small.

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  Rawk - 2004 Subaru Impreza
  By kaimu - November 8 - 2:00 am

  Ive had the 04 WRX for almost 2 and a half months and one thing is clear...this car MOVES. The cars low center of gravity and excellent handling makes you feel like you no longer obey the rules of physics. My last car was a BMW 525i, and the subie puts that car to shame, especially considering it cost tens of thousands of dollars less. The only other car i could imagine myself buying in the future is the STI.