Overview & Reviews

Nissan was born in Japan, and like other marques from its homeland, the brand is known for crafting vehicles that place an emphasis on quality and reliability. The company's roster of products is broad, and includes sporty coupes, family sedans, minivans, trucks and SUVs.

The automaker got its start in 1933 as the Jidosha Seico Co., Ltd. The following year, this outfit merged with another Japanese manufacturer, and the new company was christened Nissan Motor Company, Ltd. Nissan initially marketed its vehicles under the Datsun brand, with the first Datsuns being built in 1934. Postwar, the brand made its presence felt worldwide, building a partnership with the U.K.-based Austin Motor Co. and establishing a presence in the United States. The first Datsuns hit American shores in 1958. Vehicles like the Datsun 1000 were based on Austin platforms.

The '60s witnessed Nissan's merger with Prince Motor Company, a union that helped the Asian manufacturer create more luxury-focused vehicles. In the U.S. it began offering its first vehicle styled for the U.S. market, the Datsun 510 sedan. By the end of the decade, Datsun had exported more than 1 million vehicles. Datsun rose to prominence in the 1970s on the popularity of its 240Z sports car. Powered by an inline six-cylinder engine, the car was coveted for its blend of style, performance and affordability. By the time the '70s drew to a close, the automaker's cumulative vehicle exports had surpassed the 10 million mark.

In 1981, Nissan shelved the Datsun name and began selling vehicles worldwide under the Nissan moniker. The '80s also saw Nissan's launch of a tuning division called Nismo for the development of performance-oriented vehicles and accessories. Nissan also brought its production to American shores, with the construction of a Georgia-based plant.

The early '90s saw Nissan's fortunes rise in the U.S. thanks to fun-to-drive cars like the 300ZX, Maxima and Sentra. But this trend didn't last long and by the late '90s Nissan's offerings consisted of anonymous vehicles. The company's future was uncertain.

After the turn of the new century Nissan bounced back, helped by a 1999 alliance with Renault that boosted the company's finances. Its redesigned Sentra and Altima boosted sales and consumer interest, as did new models like the 350Z sports car, Armada SUV and Titan pickup. Today the manufacturer is known for offering a wide range of well-regarded vehicles, including the popular Murano SUV, the incredible GT-R supercar and the all-electric Leaf.

User Reviews:

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  Love that car - 2004 Nissan Armada
  By BIg - December 31 - 10:00 am

  Just love it! Lot of space. Can go camping anywhere. The best SUV I ever had.

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  Nice - 2004 Nissan Altima
  By Sniper5415 - December 31 - 10:00 am

  This is a great car at that price. It was a good buy for me because its a good performing vehicle.

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  My Fifth Nissan - 2004 Nissan Murano
  By Tennis Jock - December 31 - 10:00 am

  All said and done, this SUV feels good to drive,with many nice features. I have driven many others in its class, and this one was my favorite. I have the touring package with the works,and cafe au lait leather interior,and its much cooler than the dark interior,especially when you live in florida!

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  Great Truck - 2004 Nissan Titan
  By Brett M - December 31 - 10:00 am

  I traded in an F250 Super Duty crew cab with four wheel drive. I havent regretted it yet. This is a great truck. Solid, tight, a performer and great looking. The front bucket seats are exceptionally comfortable and the ride very quiet. Performance is a plus. Good gas mileage is lacking, although I believe Im getting better than others have reported. I do a lot of highway driving and have seen 20.3 mpg and as good as 18.4 mpg, combined. Im averaging about 17. Not bad when you compare it to the 12 mpg I was getting in my Ford. Although Ive only had my Titan for a month, overall, Im very happy with the purchase. I think Ill keep her.

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  best truck ever - 2004 Nissan Titan
  By ythfdjhf - December 31 - 10:00 am

  this truck is the best truck ever without a doubt. I love it. It overpowers all the others and looks better too. the toyota is too small and underpowered and the others have that "quality american build" feature attached to them.

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  1st Full Size Truck, AWESOME!!!!!!!!! - 2004 Nissan Titan
  By TitanCrew42 - December 31 - 10:00 am

  This is my very 1st full size truck and it is AWESOME!!!! I never expected to enjoy driving a vehicle as much as I do my Titan. Its got plenty of power and its very comfortable. Cant wait to tow something huge!

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  The Best Beast - 2004 Nissan Titan
  By Phly Physher - December 31 - 10:00 am

  This truck is a beast! Wow, the power and handling put the Big 3 to shame. The 5-speed tranny shifts so smoothly I forget Im in a truck. My only complaints: bucket seats are not very supportive and lack good side bolsters, cheap interior plastic scratches very easily, no tire options yet available for the BFG Rugged Trails. Overall, the best truck value....

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  Titan Up - 2004 Nissan Titan
  By davebucyrus - December 31 - 10:00 am

  Vehicle is only 2 weeks old with 1000 miles. You think you are driving a sports car , then you look back and see a pickup bed back there. Ours is a base model crew cab. Wish it had limited slip differential. Previous chevy owner, 6 since 1995. This Titan is awesome and as a bonus it is 3k cheaper than others. So far 15-16 mpg including a lot of hiway driving at 75- 85 mph

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  i love that truk its the best - 2004 Nissan Titan
  By samer - December 31 - 10:00 am

  im honda buyer but when i drove the titan its like you driving a dream its like no other its just great truck

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  this truck is worth checking out - 2004 Nissan Titan
  By utesman - December 31 - 10:00 am

  We went out to ford to buy a f150 but before we could buy it i wanted to go to nissan and check the titan out and man was i surprised not only was it cheaper then the compition but the pick up blew the ford away and the comfort is unbelievable if you are thinking of getting a truck soon go check this out it is worth taking a couple of minutes to test. thank you nissan for a awsome truck 2nd to none.