Overview & Reviews

Mitsubishi has built its brand in the United States with a selection of cars and SUVs that tend to offer above-average performance and style. The parent company has its roots in producing commercial vehicles for its home market of Japan.

A Japanese word meaning "three diamonds," Mitsubishi was founded in by Yataro Iwasaki, a descendant of samurais, in the early 1870s. The company's initial focus was on shipping, but it quickly diversified into areas such as mining and ship repair. In 1917, Mitsubishi unveiled the Model A, Japan's first series production passenger car.

It wasn't until 1960, with the launch of the compact Mitsubishi 500, that the company began producing passenger vehicles on a large scale. That decade also saw the launch of other Mitsubishi light passenger vehicles like the 360 Van and 360 Pickup. The company also distinguished itself on the racetrack during this decade, taking top honors in Japan's Grand Prix.

Mitsubishi's automobile production arm was officially spun off into a company of its own with the establishment of Mitsubishi Motors Corporation in 1970. The company's Colt made its way to American shores in 1971, the same year in which Chrysler purchased a 15 percent stake in the new company. However, the Colt wasn't sold under the Mitsubishi name, but rather under the Dodge brand, reflecting Chrysler's interest in the company. By the end of the decade, Mitsubishi was producing more than 1 million cars per year.

In 1982, Mitsubishi began selling cars in the U.S. under its own name. Through the '80s it offered a variety of cars for the states, including the subcompact Mirage, turbocharged Starion sports car and midsize Galant sedan. Mitsubishi hit its stride in the '90s, thanks to the popularity of the Eclipse sport coupe and 3000GT sports car in the U.S. and the turbocharged Lancer Evolution in other parts of the world.

Chrysler made the most of its partnership, as it used Mitsubishi platforms under many of its models. The Eclipse, in particular, was a key vehicle produced by the Diamond Star Motors partnership. In 1998, Chrysler merged with Daimler-Benz to become DaimlerChrysler. Mitsubishi's partnership continued with DaimlerChrysler for a few years but was financially terminated by 2003.

The new millennium has been a struggle for Mitsubishi. Its vehicles have grown stale with consumers and sales have wavered. At one point the company was forced to admit that it had systematically covered up vehicle defects in Japan. On the upside, though, the company's compact, high-performance sedan, the Lancer Evolution, has been a continuing success in the United States. Going forward, Mitsubishi plans to revitalize its brand by developing environmentally friendly vehicles (such as its all-electric "i" hatchback) that are still fun to drive.

User Reviews:

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  Stylin - 2003 Mitsubishi Lancer
  By guess1885 - March 15 - 2:00 am

  This baby is the ultimate driving machine, especially for young drivers. Its safe, sporty, fun, and gets great milage. I have the yellow OZ and I love the way it gets attention.

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  Excellent Value for the Money - 2004 Mitsubishi Endeavor
  By ALRON - March 15 - 2:00 am

  I purchased this vehicle for my wife 2 weeks ago and after driving it a few times I have noticed the great value that you get around for mid $22K with incentives and invoice pricing. It drives like a car and have features which are considered extras in competing models. It feels very solid and stable in highway cruising. Interior design blends in a contemporary pattern.

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  excellent commuter car - 2001 Mitsubishi Mirage
  By mattwc1 - March 14 - 7:13 pm

  This is an excellent commuter car. I purchased this car to travel over 40 miles (one way) to work. It has had no mechanical issues whatsoever. It has almost 90,000 miles on the odometer and is still bulletproof. I bought this car from Hertz Car sales at a firesale price and have made an excellent decision (value/reliability/comfort). The fuel economy averages between 30 -36 mpg highway. I get in the high 20s in stop and go driving. I do agree that the paint chips very easily (especially the hood) and the dashboard is a little funky (no tachometer and good placement for cupholders but puddles form below on storage cubby). It provides easy access to the engine (plugs/filter/oil changes) for do it yourselfers!. This car is an excellent buy obscured by popular Honda/Toyota models.

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  wOw!!! - 2002 Mitsubishi Montero Sport
  By DEBROMELL - March 13 - 10:00 am

  My wife & I just purchased this beautiful vehicle and are definitely pleased. The exterior (black) is really nice.

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  Good car for the money - 2002 Mitsubishi Diamante
  By Mike4Winns - March 13 - 2:00 am

  I just bought this car, and i love it! Its a wonderful car. I love the lighted dash and i especially like that I dont see one on every corner. Trust me, this car gets the "look".

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  Highly Suggested Buy - 2009 Mitsubishi Outlander
  By TLC - March 10 - 7:16 pm

  I had been researching several SUVS and this one just stood out to me. I really enjoy the drive although it is a little noisy. I love all of the storage compartments as well as the storage available in the back,. It is made for tall people to ride in the back which is good because most of my family is tall. I love it, cant wait to take it on a trip to really test it out. I am really surprised I dont see more on the roads.

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  Just test drive one. - 2004 Mitsubishi Lancer
  By Ryan - March 10 - 12:06 am

  I own an 04 Mitsubishi Lancer Ralliart that I have auto-Xed about 6 times and done very well. I have tryed every thing I can to break this car. Nothing has broke or needed to be fixed! It still feals like a new car after 14,000 miles. Power is awesome! I upgraded rims and tires with 9.5lb 15"s and Falken 615 205-50-15 auto-X tires. Using a G-force meter my best 0-60 time was 6.6 I just test drove a Chevrolet Cobalt SS and the best run I could get out of that pos was 6.7. if only more people knew about this amazing little car! The only mods that I have made to it are, Injen CAI DEI rapped headder, road race ceramic coated 2-1 down pipe with magnaflow cat and wide open muffler.

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  Nice Ride - 2005 Mitsubishi Galant
  By Fast Eddie - March 9 - 1:50 am

  We looked hard for several months and decided on the Galant. The Korean cars didnt have the quality of construction and lacked the performance and styling.The warranty and price were a big issue when compared to Toyota and Honda.

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  BEST - 2004 Mitsubishi Eclipse
  By adadio - March 8 - 2:00 am

  It is the best car i have ever bought

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  its tight - 2004 Mitsubishi Lancer
  By freeze - March 8 - 2:00 am

  i just got 2 weeks ago at leith mitsubitshi. its worth buying