Overview & Reviews

Mercury was a division of Ford Motor Company marketed as being somewhat more upscale than Ford. Throughout the latter part of its 71-year history, Mercury's vehicles were essentially Fords with unique styling details and special features meant to enhance their desirability relative to similar Ford products.

It all started in the 1930s, when Edsel Ford, Henry Ford's son, saw an opportunity to create an additional brand within the Ford hierarchy, one that would exist between the everyman Ford Deluxes and premium Lincoln Zephyrs. To achieve this, Edsel felt the vehicles of this new brand should offer distinctive styling along with innovative features and better capabilities. He named the new division "Mercury," after the Roman mythological god. The 1939 Mercury Eight was the division's first car. It distinguished itself from similar Ford products via a 95-horsepower engine that offered 10 more horses than the Ford V8.

The Eight proved to be a hit, with more than 155,000 sold by the early 1940s. Production stopped during World War II; after the war, the brand was realigned more closely with Lincoln. The company grew from strength to strength in the '50s, establishing itself as a maker of vehicles offering style, performance and cutting-edge technology. A dash of glamour was added to the automaker's image when James Dean appeared onscreen in a Mercury in the film Rebel Without a Cause.

The 1960s saw the introduction of Mercury's Comet and Meteor vehicles. The Comet featured diminutive dimensions and luxury accoutrements, while the Meteor was a midsize family car that followed the trend toward more reasonably sized cars. Racetrack wins boosted awareness of the Comet and helped the model make a big splash in terms of sales. By the end of the decade, the iconic Mercury Cougar, a variation of the Mustang, had been rolled out, its Eliminator version taking its place in the pantheon of legendary early muscle cars.

Hit hard by that decade's oil crisis, consumers during the 1970s were hungry for smaller, more fuel-efficient vehicles. Mercury responded with a new, smaller Comet and the Bobcat, the former a fancier version of the Ford Maverick, the latter a fancier version of the Ford Pinto. The brand's sales grew during a decade that was filled with turbulence and uncertainty for many competing marques. Mercury further expanded its lineup in the '80s, this time including the small, Ford Escort-based Lynx. Mercury enjoyed success with the 1986 launch of the Sable, a fraternal twin to the Ford Taurus whose sleek, aerodynamic lines and futuristic "light bar" front end styling set it apart from the Ford.

Mercury's sales hit an all-time high during the 1990s that would never again be matched. Minivans and SUVs were a big reason for that as Mercury introduced its Villager minivan and Mountaineer SUV. Late that decade it introduced a new Cougar, which differed from its predecessors by being a front-drive sport compact that also holds the distinction of being the last Mercury that wasn't a rebadged Ford.

The years following the new millennium were challenging for the brand, as changing consumer tastes and a lack of differentiation between Mercury and Ford vehicles hurt sales. Pundits often proclaimed the end of Mercury was near, but Ford kept stating it would keep Mercury around despite offering no hope for any unique future vehicles from the brand. Finally in 2010, Ford pulled the plug on Mercury, putting an end to more than 70 years of car-making heritage.

User Reviews:

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  Great Vehicle ! - 2008 Mercury Sable
  By JS - August 24 - 12:26 am

  10 days & 500 miles. Sticker is $32K, got $2k off from the dealer and $2k factory rebate. I am pleased & impressed. This is a lot of automobile for $28K. I cant believe Ford is not advertising this vehicle. Fit & finish is on par with any Honda or Toyota. While not a Vette or Lincoln Town Car, this is a powerful, smooth, comfortable, roomy & quite vehicle. Huge back seat and huge trunk, not to mention with the trunk passtru & passenger front seat down, you can carry 9 foot items ! SYNC with my Verizon LG cellphone & Apple iPod is fantastic! While gas mileage is not exactly outstanding, one must remember that this is a large (safe) vehicle with AWD.

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  Best Buy - 2006 Mercury Mountaineer
  By yoleeta howell - August 14 - 9:56 pm

  I purhased this vehicle after having owned 2 Izusu Rodeos since 1999 and a Trooper for 7 years. None of the vehicles compare with the cost or quality of the Mountaineer. It is powerful, classy and beautiful; it is the best vehicle I have ever owned and consider my money well-spent.

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  Great vehicle - 2004 Mercury Mountaineer
  By rapids man - August 12 - 10:00 am

  I am very satisfied with the Mountaineer, during a recent trip to Colorado I was very pleased with the power of the V6 in mountain driving. The ride is very comfortable and the vehicle is pleasing to drive. Im quite happy with the purchase of this vehicle.

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  Love My Montego - 2005 Mercury Montego
  By LTCnTX - August 10 - 11:26 pm

  I think the 2005 Mercury Montego is the most comfortable car in its size group I have ridden in. I drove cross country and remained comfortable the entire time. Im very short and love the way the Montego seats sit up higher than in a normal sedan. I also like all of the safey features packed into this car. I would be happier with a little bit better gas mileage but I will trade that for the comfort.

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  My Milan - 2006 Mercury Milan
  By Froglet20 - August 8 - 12:10 pm

  Ive had this car for almost a year now and I think its wonderful.

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  Sensible car buyer - 2008 Mercury Sable
  By Careful Shopper - August 7 - 10:23 am

  Very pleased with my base model Sable..However the auto I purchased did come with the interior convenience package, Sat. radio, mud flaps, and electric front seats. Very, very quiet, handle well, and rides great.. The transmission is very smooth and the engine is impressive. The fit and finish is extremely good. I feel it was the best car for the money in my price range. I also considered the Avalon, Fusion, Milan, and Tarus. Ive had a lot of experience with the Tarus (Sables twin) with my job and have never had any problems with it. One had over 135000 miles on it. The last time I checked milage was 30.5 with well over half of those miles in city driving.

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  mercury montiego - 2005 Mercury Montego
  By lklkl;k;lk;l - August 6 - 12:50 pm

  good buy and good quality fun to drive great dealer

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  One owner - 1997 Mercury Grand Marquis
  By Margaret Mascotti - August 6 - 12:46 am

  Car is a joy to drive, however I am in assisted living and no longer can drive

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  The Best Car ive driven in 17 years. - 1999 Mercury Cougar
  By jimmy - August 5 - 3:30 pm

  I absolutely love this car. ive had it since january 2004 and it has absolutely nothing wrong with it. It drives great and is a fun car to drive. Great car for beginner drivers (as it was mine) and every age after that. A+++

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  A better idea! - 2003 Mercury Marauder
  By Paul Kethman - August 3 - 2:00 am

  Just turned over 10K mi. Low end power much improved after first 2K to 3K mi. Rear wheels break away nicely from standing start now - still not a big smoke show - but 0 to 60 time in line with factory claim. Handling at speed is unbelievable! Clover leaf corkscrews at 60+ mph (if you dont mind sitting on the door panel)! Highest speed to date is 115 mph - still has a lot of pedal to go to the floor and handles like its on rails! Interesting to hear about the fuel cut- off at 123 mph - that will have to go! Nothing wrong with stereo sound or controls unless youre already deaf and youre thumb is broken rendering the stearing wheel remote usless.