Overview & Reviews

Mercury was a division of Ford Motor Company marketed as being somewhat more upscale than Ford. Throughout the latter part of its 71-year history, Mercury's vehicles were essentially Fords with unique styling details and special features meant to enhance their desirability relative to similar Ford products.

It all started in the 1930s, when Edsel Ford, Henry Ford's son, saw an opportunity to create an additional brand within the Ford hierarchy, one that would exist between the everyman Ford Deluxes and premium Lincoln Zephyrs. To achieve this, Edsel felt the vehicles of this new brand should offer distinctive styling along with innovative features and better capabilities. He named the new division "Mercury," after the Roman mythological god. The 1939 Mercury Eight was the division's first car. It distinguished itself from similar Ford products via a 95-horsepower engine that offered 10 more horses than the Ford V8.

The Eight proved to be a hit, with more than 155,000 sold by the early 1940s. Production stopped during World War II; after the war, the brand was realigned more closely with Lincoln. The company grew from strength to strength in the '50s, establishing itself as a maker of vehicles offering style, performance and cutting-edge technology. A dash of glamour was added to the automaker's image when James Dean appeared onscreen in a Mercury in the film Rebel Without a Cause.

The 1960s saw the introduction of Mercury's Comet and Meteor vehicles. The Comet featured diminutive dimensions and luxury accoutrements, while the Meteor was a midsize family car that followed the trend toward more reasonably sized cars. Racetrack wins boosted awareness of the Comet and helped the model make a big splash in terms of sales. By the end of the decade, the iconic Mercury Cougar, a variation of the Mustang, had been rolled out, its Eliminator version taking its place in the pantheon of legendary early muscle cars.

Hit hard by that decade's oil crisis, consumers during the 1970s were hungry for smaller, more fuel-efficient vehicles. Mercury responded with a new, smaller Comet and the Bobcat, the former a fancier version of the Ford Maverick, the latter a fancier version of the Ford Pinto. The brand's sales grew during a decade that was filled with turbulence and uncertainty for many competing marques. Mercury further expanded its lineup in the '80s, this time including the small, Ford Escort-based Lynx. Mercury enjoyed success with the 1986 launch of the Sable, a fraternal twin to the Ford Taurus whose sleek, aerodynamic lines and futuristic "light bar" front end styling set it apart from the Ford.

Mercury's sales hit an all-time high during the 1990s that would never again be matched. Minivans and SUVs were a big reason for that as Mercury introduced its Villager minivan and Mountaineer SUV. Late that decade it introduced a new Cougar, which differed from its predecessors by being a front-drive sport compact that also holds the distinction of being the last Mercury that wasn't a rebadged Ford.

The years following the new millennium were challenging for the brand, as changing consumer tastes and a lack of differentiation between Mercury and Ford vehicles hurt sales. Pundits often proclaimed the end of Mercury was near, but Ford kept stating it would keep Mercury around despite offering no hope for any unique future vehicles from the brand. Finally in 2010, Ford pulled the plug on Mercury, putting an end to more than 70 years of car-making heritage.

User Reviews:

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  4 in a row! - 2010 Mercury Grand Marquis
  By ret2 - September 12 - 5:07 am

  I am about to buy my 4th Grand Marquis. First was a 1997. Need room for 4 adults, and trunk big enough for wheel chair, also wanted an V8 with posi-traction to pull my boat out every once in a while. It was trouble free all I ever did was change the oil. Sold it and the last I heard it has 240K miles on in and is still going. Bought a 2000. Same thing. Trouble free!Bought a 2005 have 90K on it and drove high speed highway driving. 24MPG and except for a broken cable in the drivers window it has been trouble free. All these cars are workhorses. The Best American made car as far as I am concerned. Also the best car for the money. Very sorry they have discontinued this winner!

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  Love this SUV - 2006 Mercury Mountaineer
  By Jim - September 10 - 5:16 am

  Just picked it up the other day. It is everything they say. The ride, the look, just great. Recommend it to anyone.

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  A Good Family Car - 2000 Mercury Villager
  By marcopolocity - September 10 - 2:00 am

  A reliable fun to drive van with a unique style. Weve owned 2 and have been very please with the overall quality.

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  A good Villager - 1999 Mercury Villager
  By nstephen - September 10 - 2:00 am

  This has been a good van, commodious and reliable. It easily carries us, two dogs and luggage to Florida each year. It has been easy to maintain and has been back to the dealer only for routine service for the most part.

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  Very pleased - 2000 Mercury Mountaineer
  By Smiling - September 10 - 2:00 am

  Great SUV, has so many creature comforts, including 8 way power seats on both passenger and driver side. Feels solid and safe. Recommended

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  Favorite car Ive owned - 2006 Mercury Montego
  By Dan - September 10 - 1:40 am

  I switched from GM products to Ford products way back in the 80s when I had to work on different cars. I had a 2001 Sable and wanted a car with warranty for my wife. This car blows me away. The AC controls that allow balance side to side or front to rear, the auto seat setting that sets per which remote control is used, the backup sensors, the big mirrors make backing up a pleasure, the radio that adjust sound level to speed, the fold down back and front passenger seat that allows long packages, the message center that tells all about the car, the steering wheel controls for cruise and radio, plus the 5 star safety rating...plus buying it used, what a deal and I got 100K of warranty!

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  Excellent balance,fuel economy vs. power - 2005 Mercury Montego
  By John T. - September 9 - 4:03 am

  As a Professional Engineer with many years of automotive experience I find my 2005 Mercury Montego,Premier FWD, to be of excellent balance between fuel economy and performance. After 7600 miles of driving I averaged 28.5 mpg HWY and 20.2 mpg city. The inside space and trunk size is best in class, overall quality is excellent,as is the driving and handling performance. For those who complain about engine size and power, I suggest get yourself a sports car and disqualify yourself commenting on an excellent family car,which is very appropriate considering current gas prices !

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  Fun to Drive - 1993 Mercury Grand Marquis
  By Bo - September 6 - 3:46 am

  Overall the 1993 mercury Grand marquis LS is very fun to drive and has good power it is reliable and starts first try.

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  My 2008 Milan - 2008 Mercury Milan
  By Greg - September 4 - 10:36 pm

  I love my Mercury Milan premier. It is a very affordable car. With a 2.3 litre four cylinder engine I average 21 m.p.g. city and 31 m.p.g highway. So my fuel costs are low and so are my insurance costs. The Milan is also a stylish, well equipped car. 17 inch aluminum wheels, a waterfront grille and thoughtful lights grace a body that looks like a more expensive European car. A long list of standard and optional features is sure to please the buyer who wants elegance, comfort, entertainment, information and a great ride. I especially like the soft leather seats with double stitching, the six speaker audio system with radio, Sirrius radio, and six CD changer For a great car try Mercury Milan.

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  Bought a ford with a problem - 2010 Mercury Mariner
  By BCampbell - September 4 - 2:06 am

  Bought a Mercury Mariner in Nov. 2009 in Jan started making a squeal when started in a certain temp out side took back to dealer 4 times contacted ford customer care and basically since this only happens at a certain temp and they do not know what causes it they will not fix it or do anything about it stuck with a 20,000.00 dollar vehicle with a problem that is now my problem.