Overview & Reviews

Mercury was a division of Ford Motor Company marketed as being somewhat more upscale than Ford. Throughout the latter part of its 71-year history, Mercury's vehicles were essentially Fords with unique styling details and special features meant to enhance their desirability relative to similar Ford products.

It all started in the 1930s, when Edsel Ford, Henry Ford's son, saw an opportunity to create an additional brand within the Ford hierarchy, one that would exist between the everyman Ford Deluxes and premium Lincoln Zephyrs. To achieve this, Edsel felt the vehicles of this new brand should offer distinctive styling along with innovative features and better capabilities. He named the new division "Mercury," after the Roman mythological god. The 1939 Mercury Eight was the division's first car. It distinguished itself from similar Ford products via a 95-horsepower engine that offered 10 more horses than the Ford V8.

The Eight proved to be a hit, with more than 155,000 sold by the early 1940s. Production stopped during World War II; after the war, the brand was realigned more closely with Lincoln. The company grew from strength to strength in the '50s, establishing itself as a maker of vehicles offering style, performance and cutting-edge technology. A dash of glamour was added to the automaker's image when James Dean appeared onscreen in a Mercury in the film Rebel Without a Cause.

The 1960s saw the introduction of Mercury's Comet and Meteor vehicles. The Comet featured diminutive dimensions and luxury accoutrements, while the Meteor was a midsize family car that followed the trend toward more reasonably sized cars. Racetrack wins boosted awareness of the Comet and helped the model make a big splash in terms of sales. By the end of the decade, the iconic Mercury Cougar, a variation of the Mustang, had been rolled out, its Eliminator version taking its place in the pantheon of legendary early muscle cars.

Hit hard by that decade's oil crisis, consumers during the 1970s were hungry for smaller, more fuel-efficient vehicles. Mercury responded with a new, smaller Comet and the Bobcat, the former a fancier version of the Ford Maverick, the latter a fancier version of the Ford Pinto. The brand's sales grew during a decade that was filled with turbulence and uncertainty for many competing marques. Mercury further expanded its lineup in the '80s, this time including the small, Ford Escort-based Lynx. Mercury enjoyed success with the 1986 launch of the Sable, a fraternal twin to the Ford Taurus whose sleek, aerodynamic lines and futuristic "light bar" front end styling set it apart from the Ford.

Mercury's sales hit an all-time high during the 1990s that would never again be matched. Minivans and SUVs were a big reason for that as Mercury introduced its Villager minivan and Mountaineer SUV. Late that decade it introduced a new Cougar, which differed from its predecessors by being a front-drive sport compact that also holds the distinction of being the last Mercury that wasn't a rebadged Ford.

The years following the new millennium were challenging for the brand, as changing consumer tastes and a lack of differentiation between Mercury and Ford vehicles hurt sales. Pundits often proclaimed the end of Mercury was near, but Ford kept stating it would keep Mercury around despite offering no hope for any unique future vehicles from the brand. Finally in 2010, Ford pulled the plug on Mercury, putting an end to more than 70 years of car-making heritage.

User Reviews:

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  This is an excellent vehicle!!! - 1999 Mercury Cougar
  By BLuckyV13 - March 17 - 10:00 am

  I bought this vehicle to be my college vehicle and I have been more than satisfied. The handling is great. It is a sporty vehicle but isnt considered a sports car making your insurance cheaper than a "sports car". Ive driven this vehicle for 4 years now and had no major problems with it and I recommend it to anyone.

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  GREAT VALUE - 2003 Mercury Grand Marquis
  By oldmarine5 - March 16 - 3:04 pm

  Purchased new and garaged in Florida. Driven mostly around town. Averages 20 MPG. Bought to carry six people and does so comfortably. Most dependable car I have ever owned. Has extra chrome plus gold package and looks like new car. I also own Infinity M37X, Toyota Sienna and BMW Z4. I particularly enjoy driving the Mercury which elicits smiles from my family.

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  Gentlemans Hot Rod - 2003 Mercury Marauder
  By Fman - March 11 - 10:00 am

  Mild enough at idle to not scare youngsters, but loud enough when you step on the gas, that bystanders know this is not just a Grand Marquis. Everywhere I go, I get complimentary comments about my Marauder. Once the rpms exceed about 3000, this motor literally screams. I traded a supercharged 3.8 Pontiac SSEI for this vehicle and find it superior in all categories...about the same on mileage, but I didnt buy it to make great mileage. A bonus...while coming up fast on traffic on the Interstate, many will move over-not sure if Im one of the "stealth" police Crown Vics ;)

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  It is easy being green! - 2008 Mercury Mariner Hybrid
  By Kimberly - March 6 - 7:16 pm

  I love this car. While I miss having my four wheel drive like my previous Honda CR-V had I went with the FWD model of the Mariner Hybrid. After 10 years of Honda I have returned to Ford via Mercury. It has such a smooth and comfortable ride. My driving is a combination of city and highway and I am pleasantly surprised that even when I shut off the economy to keep the a/c compressor running my gas mileage is still high! Combo City/Highway in Charlotte NC has been around 29-32 mpg with the a/c running w/economy setting 31-34. This is over 10+ mpg over my 2005 Honda CR- V where I achieved 19 - 24 mpg. Roomy, comfortable, and fun to drive! No sacrifice in power either.

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  Great Car - 2007 Mercury Montego
  By BobRobert - March 6 - 1:46 pm

  I had back trouble and was looking for a good mileage car that I could get into. Im6,1 and 260 lbs so I needed a lot of room. At first I didnt like it as I thought I was leg cramped! I then realized I could move my brake anf gas pedal up and down. That took care of my leg problem. I average between 23-25 miles in the city and about 27-29.6 on the highway!

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  The Best Car! - 2004 Mercury Mountaineer
  By John Victor - March 5 - 2:00 am

  This car is great for everyday use and has wonderful third row seat.

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  Super Cruiser - 1998 Mercury Grand Marquis
  By TimRoss - March 5 - 2:00 am

  I work about 90 miles out of town and commute twice or more per week. The driving is mostly freeway / highway and speeds average 75 mph. This is the most comfortable car I have ever owned! I have had Jaguars, Lincolns, Volvo and other foreign makes. I will most likely replace this with another as close as I can find. Good fuel economy too!

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  A GREAT, BIG CAR - 2002 Mercury Grand Marquis
  By wil - March 4 - 10:00 am

  THIS IS A GREAT CAR TO DRIVE THE LONG TRIP OR AROUND TOWN. ITS LIKE DRIVING YOUR EASY CHAIR. THERE IS TRULY NOTHING LIKE A BIG CAR FOR COMFORT AND COMFORT IS WHAT THIS CAR PROVIDES. FOR THE MONEY, I FEEL IT IS HARD TO BEAT. AND WITH THE THEN $3000 REBATE AND DEALER DISCOUNT A VERY AFORDABLE AUTOMOBILE. ILL NEVER GO BACK.

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  Traded up - 2008 Mercury Sable
  By Randall - February 28 - 5:20 pm

  I was originally drawn to the sable because of its exterior looks. I wanted good gas mileage without sacrificing enough power to be able to enter busy freeways or pass on a two lane highway with safety. So far we have taken it on two long trips. The ride was smooth and we made good time plus we didnt spend that much on gas. The gas gauge stays on full for an incredibly long time. My wife loves the little analog clock with the purple glow. She says it relaxes her while driving. The sound system is good. We love the style of the seats and interior. We had negative equity on our trade in, so we decided to trade up for a car that would still be good after we finished paying for it.

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  Take this you nasty oil companies - 2007 Mercury Mariner Hybrid
  By Newf-car - February 27 - 10:26 pm

  We love it! We averaged 31.4 MPG on the trip home from the dealer, and are getting 35 on the drive to and from work. Plenty of power when you get on it to merge into traffic. The navigation system was a snap to use. put in the CD click NAV and select where you want to go. I had heard complaints about the interface but after using it makes we worry that people who find it difficult are behind the wheel. Plenty of room, our horse...oh I mean newfoundland dog has plenty of room in the back and seems to be really enjoying his new wheels.