Overview & Reviews

Lincoln is an automaker with a long history of building upscale vehicles for the American market. A division of Ford, Lincoln differentiates its vehicles through additional luxury features, more powerful engines and unique styling. The automaker's lineup includes cars, pickups and SUVs.

The company was established in 1917 by Henry Leland, an automotive parts manufacturer who had previously founded the Cadillac brand. He named the company after his boyhood hero: the 16th U.S. president, Abraham Lincoln. Early Lincoln models include the L Series and the K Series. The company quickly hit dire straits, however, and was bought by Ford Motor Company in 1922.

Lincoln had found its niche in the luxury-car segment by the 1930s, riding high with the likes of Cadillac as a purveyor of premium status-mobiles. The 1936 model year saw Lincoln's launch of the popular Zephyr. The car's name and styling were inspired by the sleek lines of the Burlington Zephyr, a diesel-powered express train that boasted record-setting speed. The car was a big hit for Lincoln; at one point, nearly 80 percent of all Lincolns sold were Zephyrs.

The '40s also saw the rise of the glamorous Continental. The vehicle's development was shepherded by Edsel Ford, son of Ford's founder Henry Ford. After World War II, Lincoln maintained its premium status with vehicles like the Mark II and the '60s-era Continentals, which gained fame through their "suicide-style" rear doors and use as U.S. presidential limousines. The Continental Mark III luxury coupe rolled out in 1968 and by the late '60s, more than 1 million Continentals had been built.

The 1970s saw the launch of the Mark IV as well as a new Lincoln, the Versailles. The Versailles was the first midsize sedan from the marque, and right from the start, it missed the mark with the public. The Versailles was based on the Ford Granada platform, and many blamed its failure on its obvious similarity to its less exclusive -- and less expensive -- twin.

In 1981, Lincoln released its now iconic Town Car, the full-size luxury sedan that has since served as the marque's flagship. Though its moniker had been used to designate trim levels in previous years, 1981 was the year in which the Town Car came into existence as an individual model. Lincoln also distinguished itself during these years as the first American car line to offer antilock braking. The Mark series continued to evolve, and shrunk down considerably with the debut of the Mark VI. That velvet-lined cruiser was followed mid-decade by the Mark VII, which was more European in nature and could even be powered by a BMW turbodiesel engine.

The '90s saw the debut of the Mark VIII, which featured a four-cam V8 and air suspension. By this time, sport-utility vehicles had emerged as a segment to be reckoned with, and Lincoln made the most of this trend by launching its very first SUV, the Ford Expedition-based Navigator, for 1998. Bedecked in chrome and fitted with plush leather and luxury features galore, the massive truck was a breakout hit.

The new millennium marked the debut of the Euro-flavored, midsize LS sedan that shared much of its platform with Jaguar's S-Type sedan. More recently, Lincoln has dropped the long-lived Town Car and updated its lineup with the MKS and MKZ sedans as well as the MKX crossover SUV in hopes of attracting a new generation of consumers. Some of its offerings fall short of the competition in areas such as performance and refinement. Still, the marque is a favorite of car buyers seeking a generous dose of all-American luxury.

User Reviews:

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  I cant believe Ford built this car! - 2010 Lincoln MKZ
  By Dan - October 17 - 8:23 pm

  I traded in my 2004 Avalon for my new "Lincolnette" with Tech package (101-A) and chrome wheels. What a wonderful car! Great performance, ride, build quality, styling. Atlantis Green with the Camel leather interior; a very handsome combination. (So over Greys and Silvers). No Nav system: thats an expensive toy that would not be used very often (arent most GPSs?). Great improvements over earlier models. I am looking forward to several years of trouble free service.

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  Almost Perfect - 2007 Lincoln Navigator
  By BigBill - October 16 - 9:50 pm

  Very comfortable and quiet ride. The roomiest cabin ever. Love folding seats and running boards. Excellent navigation system and very good sound system. I own BMW 750i and I have to admit - Navigator is indeed roomy and comfortable. Towing is effortless, but Im really dissappointed with lack or the rear view camera on 2007 model. Fuel economy is not bad at all - 14 city and 20.6 freeway. Ive never managed to achieve this on my Jeep with Hemi engine.

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  An SUV that drives better than most cars - 2003 Lincoln Aviator
  By Jules301h - October 12 - 10:00 am

  Head turning good looks, and sedan like driveability. Aviator really does drive amazingly well for its size and weight. The engine is very powerful, steering is extremely responsive, ride is perfect-very smooth, handles very well on corners, little body lean. Turns well in parking lots. Ride very quiet. A/c works really well. Cooled seats dont do much. Havent tried the heated seats yet. DVD is great, wireless headphones too. But the PS2/Xbox hookup is on the ceiling. The navigation sys is $2500-buy a map. Great car, go it under invoice w/ 0%.

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  My Lincoln - 1999 Lincoln Continental
  By Dena - October 9 - 10:50 am

  This car drives good. It has a wonderful pick up on the road. It has a great engine.

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  Love this car! - 2013 Lincoln MKZ
  By kengreenberg - October 8 - 2:45 am

  I traded my 2010 Ford Fusion Hybrid for the Lincoln MKZ Hybrid. The Fusion was great, and we really liked that car. I absolutely love this Lincoln. It has everything in it except for the seat massagers, which wont be out for a few more months. The car is beautiful, comfortable and nicely made. The panoramic roof is really cool, and the electric shade is a neat touch. I got every major option, but you havent experienced anything until you let the car parallel park itself. This is an option you might find on more expensive luxury cars. Watching the steering wheel turn itself as you gently work the brake and ease back - and forward - is amazing.

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  Just hit 3300 miles - 2003 Lincoln Aviator
  By chaalz - October 6 - 10:00 am

  The 3 SUVs we considered were the Aviator, Volvo XC90 and BMW X5. The Aviator won easily. Great look, lots of power, 7- passengers, very fun to drive. Whatever you do, go test drive this SUV.

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  American Dream - 2013 Lincoln MKX
  By payerlaw - October 6 - 9:24 am

  I purchased NKX after having owned a Volkswagen Touareg. Though the Touareg is more cutting edge performance and bluntly utilitarian in its style, the Lincoln MKX is an amazing SUV! Fit, finish and features are top notch and the luxurious touches are limitless. It is the most impressive vehicle I have ever owned and America should be proud. Style is impressive and the standard and optional features arebvery well valued. Bang for buck, nothing came clove to the MKX.

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  Lincoln MKT - 2010 Lincoln MKT
  By tomg6335 - October 4 - 10:00 am

  This is really a great car. I have over 9000 miles on my MKT and its surpassed all my expectations. Who ever said this is a Ford Flex is pretty stupid. Its like saying a Camry comparable a Lexus ES350. The interior is first class the ride is smooth and quiet and most of all fun to drive. The hardware is top shelf and the interior up there with any BMW or Mercedes. Fuel economy is also very good for a car this size. Im averaging about 19 mpg city/highway.

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  Love vehicle - 2006 Lincoln Zephyr
  By rOY - October 3 - 3:23 pm

  Purchased this lincoln in april 2006. I have owned lincolns for years - Town car, continentals - i like this vehicle best of all

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  Love my LS to death - 2004 Lincoln LS
  By Rich D - September 30 - 2:00 am

  I love the car so much it gives me the look of style and class and the performance is awsome, 2 thumbs up