Overview & Reviews

Kia Motors is a South Korean automaker that's relatively new to the United States. In its early years, Kia largely catered to budget-minded consumers with well-equipped vehicles priced below competing models. More recently, this growing brand has kept value a priority while also emphasizing technology and sportiness.

Founded in Korea in 1944, Kia started as a producer of steel tubing and bicycle parts. The company's name has its roots in the Chinese language, and means "to arise, to come up out of Asia." By the early 1950s, the company had produced Korea's first bicycle; by the latter part of the decade, Kia had branched out into motor scooters, with the rollout of the C100.

The 1960s saw Kia expanding its lineup to include motorcycles and three-wheeled cargo vehicles. Naturally, the next logical step was automobile production, and the company began moving in this direction in the early 1970s. By 1973, Kia had built a facility designed to make its automotive dreams a reality; its Sohari plant held the distinction of being Korea's first fully integrated automobile production facility, and went on to spawn Korea's first internal-combustion gasoline engine. A year later, Kia unveiled the Brisa, Korea's first passenger car. By the end of the decade, Kia's technology was being used to manufacture vehicles like the Peugeot 604 and the Fiat 132.

By the late '80s, Kia's lineup included new models like the Concord, Capital, Potentia and Pride. In 1987, Ford brought the Pride to U.S. shores, rebadging it as the Ford Festiva. Seven years later, Ford dealers got a replacement for the entry-level, subcompact Festiva in the form of another Kia constructed product, the Aspire.

Kia finally began selling vehicles in the U.S. under its own name in the early '90s, trumpeting its presence with the introduction of the compact Sephia. The car's rollout was gradual; in the early days of its production, the Sephia was only available in select Western states. By the mid-'90s, SUVs had emerged as a phenomenally popular and profitable vehicle segment. Kia responded with the 1995 Sportage, a compact SUV. By the end of the '90s, Kia's nationwide rollout was nearly complete.

Financial difficulties in the late '90s prevented Kia from expanding its lineup beyond those two models. Hyundai, South Korea's other major automaker, acquired the company in a merger in 1998.

Kia has been on a major upswing since its purchase by Hyundai, with improvements in build quality, performance and overall refinement. Reliability, previously a weak point, has also improved markedly and consumers' confidence was further bolstered by Kia's substantial warranty program. Today, Kia is on a dramatic upswing and offers a broad lineup of well-built coupes, sedans and crossovers that stand out for their value, performance and sporty styling.

User Reviews:

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  Best all around car I ve ever owned. - 2006 Kia Amanti
  By mjdeere - October 7 - 6:43 am

  Took this car on a test drive and was immediately impressed with the overall package. Others comment what a beautiful car it is. This car is a quality piece of work. I would have preferred heated mirrors and compass. This car gets "their" attention. It has a certain dignity that is quite obvious from the first mile. For once my wife and I agree on something; Kia is a winner! We were ready to purchase a Chrysler 300 "C" until we met our Kia Amanti.

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  AIR BAG PROBLEM! - 2004 Kia Amanti
  By Maria - October 6 - 7:43 pm

  I love my car but have had several problems with the "AIR BAG" light coming on. It has been in the shop 4 times for this with the last time last week. They said it was due to my low battery but that yet it isnt even a year old. Well, the airbag light came on again yesterday. Very frustrating! Not too happy with service here in El Paso but cannot do much since they are the only KIA dealer. Dont want to trade it in since it is paid off and I really love my car. Has anyone else had problems with the AIRBAG light?

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  Love It - 2006 Kia Sportage
  By julie - October 3 - 6:46 pm

  I just got my Sportage, I do have to say so far this truck is a dream. Comfort in this vehicle is unbelievable. I used to hate driving; now I cant wait to go for a ride. Great for the family. Love the unbelievable options. I didnt know cars had mp3 players.

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  Great value. - 2008 Kia Optima
  By Dana Walters - October 3 - 7:50 am

  Great value, makes you feel as if you spent $23,000-28,000. Very nice well thought out car.

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  My first 1200 miles... - 2014 Kia Cadenza
  By dr_chill_2013 - October 3 - 4:31 am

  This past weekend I took my first road trip (800mi rnd trip); I was more than thrilled with how it handled. It’s seriously autobahn ready! The Cadenza was solid at all speeds 70, 80, 90+. No matter the speed, it continued to accelerate with very little prodding; and the steering remained precise/accurate. MPG: On the 1st leg I avg’d 28.7mpg, on the 2nd I averaged 28mpg; I was NOT driving economically. :) In the city, I have averaged 22mpg so far. The features and appointments crammed into this car are ridiculous! To get the same size of car, with the same features, I would have to spend at least $15K more. In short, there are no dancing rats anywhere near this car; it is a joy to drive!

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  First Impression - 2013 Kia Soul
  By donmack - October 2 - 9:40 am

  I have a 2013 + (plus) with 2 liter automatic. Its a pretty nice car, well built, not too cheap on the fit and finish. Its really big on the inside. visibility is good except for the rear corners. The pillar is kind of thick. The car is short, about 10" shorter than my Honda Civic, but it is really tall.

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  Ive had 9 brand new cars in my life...my Soul beats them all! Hands down! - 2013 Kia Soul
  By mazda5forme - October 1 - 9:06 pm

  Reliability would be a 6 or higher if the Edmunds ratings went that high! Build quality also. Ive owned brand new Hondas, Toyotas, Fords, a FIAT, Prius, Chevrolets, a 308 GTS Frerrari, a Mercedes....etc. All my family started trading in their cars for brand new KIAs in 2011. Including mine (2013 Soul), my wifes (2013 Sorento), my Daughters 2013 Sportage, my son and daughter-in-laws 2 Fortes, and the list goes on. No lemons, no issues, perfect build quality, great mileage, awsum paint jobs, a crazy amount of standard equipment that is unexpected in cars at this price...and a 100,000 mile drive train warranty is icing on the KIA cake!

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  2 questions - 2009 Kia Sorento
  By deb - October 1 - 1:03 pm

  1st question. On the window it states that the vehicle has satelite radio, i called the no on the window and it states it dosnt have it. and 2nd question. it states it has mp3 player, im not sure if this means you can only play burned discs from a mp3 player or is there a plug in for the mp3 player somewhere hidden i cant find. the book states nothing.

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  Kias the Best!!! - 2004 Kia Optima
  By 4esterbooks - October 1 - 10:00 am

  Never thought I would buy a foreign car. The test drive and Kias outstanding engineering and feel brought me around. I love my car!!!!

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  fun fun fun - 2004 Kia Sedona
  By big rob - October 1 - 10:00 am

  looked at other vans and found that the sedona was close anough to the other name brand vans. liked the extra features that come standard on the ex. anti lock brakes are a must!!! have enjoyed this van very much. have a great ride.