Overview & Reviews

Jaguar cars have a long history of elegant styling and sporting performance. The brand was born in the United Kingdom, and for years its vehicles were synonymous with the old-world luxury of the British upper classes. More recently, Jaguar has been under the ownership of other automakers, but Jaguar cars will always bear the unmistakable gleam of traditional English refinement.

The company traces its roots to the Swallow Sidecar Company, founded in 1922 by Bill Lyons and William Walmsley. Based in Blackpool, England, the company produced a popular line of aluminum motorcycle sidecars. Swallow eventually switched its focus to automobile production, changing its name to SS Cars Ltd. in 1933. The first vehicle to carry the Jaguar name was the SS Jaguar 100, released in 1935.

After World War II, SS Cars switched its moniker to Jaguar so as not to be associated with the Nazi paramilitary organization that bore the same initials. Its first postwar offering was 1948's Mark V. The luxury sedan was joined that year by the XK 120, a sports car that was the fastest production automobile of its day — its name indicating its top speed. The XK 120 proved quite popular, and helped Jaguar establish a strong presence in the sports car market.

By the 1950s, Jaguar had begun exporting luxury vehicles to the United States. Created just for the American market, the Mark VII Saloon was introduced in 1951 and was a hit with stateside motorists. In 1956, the car took the prize at the Monte Carlo Rally. Later in the decade, Jaguar added the Mark VIII and Mark IX to its lineup. Meanwhile, the XK became the XK 140 as performance increased. Then came the XK 150 which was obviously even faster, though not quite as curvaceously alluring as the 120/140 models.

The 1960s saw the launch of one of Jaguar's most well-known models. The E-Type (or XK-E as it was known in the U.S.) debuted for 1961. The new sports car, available as either a coupe or convertible, provided performance and refinement wrapped up in an undeniably sexy package. The success of groups like the Beatles and the Rolling Stones and icons like Twiggy the fashion model made British culture a hot commodity during the '60s — a fact that likely had positive implications for Jaguar's popularity in the U.S.

A decade later, Jaguar introduced the XJ6C and XJ12C coupes to join the sedans. At one point, the XJ12 was the fastest production sedan of its day. By the mid-'70s the lovely E-Type was replaced by the relatively bland XJ-S. The 1980s saw Jaguar continuing to raise the bar in performance with the launch of the XJ-S HE and a true world supercar, the XJ220.
By this time, however, Jaguar's cars had also built up a reputation for questionable reliability, electrical problems being the chief source of owners' angst. Increased competition from German automakers and adverse exchange rates didn't help matters either. Without much capital to work with to improve matters, the company decided to pursue a partnership with another company. This decision ultimately led to a full buyout of Jaguar by Ford in 1990.

Ford's influence (and financial support) was evident with the 1997 launch of Jaguar's XK8 and supercharged XKR sports cars. Powering both was Jaguar's new AJ-V8, a compact yet powerful engine that was also used in certain Land Rover vehicles. A few years later, Jaguar made an effort to broaden its product line with the introduction of a lower-priced, entry-luxury compact sedan known as the X-Type. Unfortunately, this model sold poorly, as its modest European Ford sedan underpinnings proved to be a liability. Around this time, Jaguar's old-school traditional styling grew stale as competitors moved into the new millennium with cutting-edge, modern designs inside and out.

Sales plummeted, and Jaguar's financial problems caused further headaches for parent company Ford, which was also experiencing financial turmoil. Ford cut its losses and sold Jaguar (and fellow British premium brand Land Rover) to Indian manufacturer Tata in 2008. Though reliability still remains a concern, new models like the XF and redesigned icons XK and XJ seem to indicate a bright Jaguar future, as they feature modern designs sprinkled with a fair share of classic Britannic charm.

User Reviews:

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  wife loves her new x-type - 2003 Jaguar X-Type
  By mikesail - July 3 - 10:00 am

  We picked up the x-type from the dealer about a month ago and currently have 2000 miles on it. My wife has never enjoyed driving so much, the car is just plain fun! Everything works the way it is supposed to, nothing to complain about. We live in a rural hilly area and the 2.5 with automatic has plenty of power to handle it. Cant wait for the winter to see how the AWD does. With the factory and dealer discounts on this car it feels like an incredible bargain.

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  trouble with s type R - 2003 Jaguar S-Type
  By rfranks52 - July 3 - 10:00 am

  unbeleivable performance when operating,which is about an average of 3 weeks a month.in shop now waiting for new main computer.waiting 3 weeks for part. dealership is not at fault.

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  Best of the best - 2007 Jaguar XK-Series
  By peter - June 30 - 2:33 am

  I have owned 5 bmw 1 mercedes 2 porsche 2 corvette 3 cadillac 1 audi and this is far superior to all. No problems and great to drive. All options are great and the interface is very easy to use. The rear seat and truck are also roomier than most other sports cars especially the convertible hard top ones.

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  Bigger But Better - 2004 Jaguar XJ-Series
  By Richie D - June 27 - 2:00 am

  At first I was not crazy about the larger and taller exterior size but am now happier about it. The car is faster, quieter, handles much better, and is more comfortable than my 1999 XJR. Dont hit my head when entering anymore. Fuel consumption excellent for a car this powerful - average 17.4 so far, mostly in town. Easier to wash and wax with fewer sharp corners and seams. with fewer seams and sharp corners.

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  If everyone could afford one! - 2002 Jaguar XJ-Series
  By JIR - June 25 - 10:00 am

  This is truley the finest car I have ever owned. I have owned s 500s and BNW 740il. Nothing compares. It does need a little more technology.!

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  Glad Its Mine! - 2002 Jaguar X-Type
  By LoopyKC - June 25 - 10:00 am

  After a reveiw of Audi a4, VW Passat, Infiniti G35(horrible dealer experience) , Acura TL Type S,Volvo s60 and Lexus IS 300. The JAG was a more complete package with a more elegant persona that fit my wants.

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  Do you like your wallet? - 2002 Jaguar X-Type
  By Style, not substance - June 25 - 10:00 am

  Then look elsewhere. Jaguar entices people with a low initial MSRP, but add anything that you feel a Jaguar should have and your in the high 30s. Interior is beautiful, probably finest in class. 2.5 engine is lacking but not abysmal. Ride is pleasant. Even if your budget allows for a fully loaded car, youre better off with a German nameplate if such things appeal to you, which it does just about everyone. I understand how the style convinces the buyer, but the reliability on long commutes would worry me a great deal. BMW does a much better job with value and quality. Just my impression based on extensive research and test drive.

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  First 3 months - 2004 Jaguar X-Type
  By kencomis - June 20 - 2:00 am

  excellent handling and ride. Stylish and confortable.standard equipment, warranty and roadside assist package good, leaving few optional items needed. Overall good car for the money.

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  Favorite car in 20 years of driving - 2004 Jaguar X-Type
  By mancini - June 15 - 10:00 am

  This car is class and also reliable. I have had no problem and tend to drive it in different settings. You will definitly get your moneys worth by driving this sexy car. I have driven everything but nothing like this one. X type will be my next car again unless I hit the loterry than Ill by the big one or the S type.

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  great auto, but design flaw - 2006 Jaguar S-Type
  By corkys - June 14 - 5:50 am

  2nd Jag owned. Rides great and looks good. When moon roof is fully open the ceiling vibrates between 30 and 50 MPH. Dealership says that all S types do it and it is a design flaw. My 03 was quiet as a mouse. Am pretty dissappointed that Jag would admit to a design flaw on a $50K auto. I have notified Jaguar USA, but they say that no one else has reported this. The 06 that the dealer loaned us when looking at the moonroof also vibrated. All in all, great ride but disappointed in the quality.