Overview & Reviews

Jaguar cars have a long history of elegant styling and sporting performance. The brand was born in the United Kingdom, and for years its vehicles were synonymous with the old-world luxury of the British upper classes. More recently, Jaguar has been under the ownership of other automakers, but Jaguar cars will always bear the unmistakable gleam of traditional English refinement.

The company traces its roots to the Swallow Sidecar Company, founded in 1922 by Bill Lyons and William Walmsley. Based in Blackpool, England, the company produced a popular line of aluminum motorcycle sidecars. Swallow eventually switched its focus to automobile production, changing its name to SS Cars Ltd. in 1933. The first vehicle to carry the Jaguar name was the SS Jaguar 100, released in 1935.

After World War II, SS Cars switched its moniker to Jaguar so as not to be associated with the Nazi paramilitary organization that bore the same initials. Its first postwar offering was 1948's Mark V. The luxury sedan was joined that year by the XK 120, a sports car that was the fastest production automobile of its day — its name indicating its top speed. The XK 120 proved quite popular, and helped Jaguar establish a strong presence in the sports car market.

By the 1950s, Jaguar had begun exporting luxury vehicles to the United States. Created just for the American market, the Mark VII Saloon was introduced in 1951 and was a hit with stateside motorists. In 1956, the car took the prize at the Monte Carlo Rally. Later in the decade, Jaguar added the Mark VIII and Mark IX to its lineup. Meanwhile, the XK became the XK 140 as performance increased. Then came the XK 150 which was obviously even faster, though not quite as curvaceously alluring as the 120/140 models.

The 1960s saw the launch of one of Jaguar's most well-known models. The E-Type (or XK-E as it was known in the U.S.) debuted for 1961. The new sports car, available as either a coupe or convertible, provided performance and refinement wrapped up in an undeniably sexy package. The success of groups like the Beatles and the Rolling Stones and icons like Twiggy the fashion model made British culture a hot commodity during the '60s — a fact that likely had positive implications for Jaguar's popularity in the U.S.

A decade later, Jaguar introduced the XJ6C and XJ12C coupes to join the sedans. At one point, the XJ12 was the fastest production sedan of its day. By the mid-'70s the lovely E-Type was replaced by the relatively bland XJ-S. The 1980s saw Jaguar continuing to raise the bar in performance with the launch of the XJ-S HE and a true world supercar, the XJ220.
By this time, however, Jaguar's cars had also built up a reputation for questionable reliability, electrical problems being the chief source of owners' angst. Increased competition from German automakers and adverse exchange rates didn't help matters either. Without much capital to work with to improve matters, the company decided to pursue a partnership with another company. This decision ultimately led to a full buyout of Jaguar by Ford in 1990.

Ford's influence (and financial support) was evident with the 1997 launch of Jaguar's XK8 and supercharged XKR sports cars. Powering both was Jaguar's new AJ-V8, a compact yet powerful engine that was also used in certain Land Rover vehicles. A few years later, Jaguar made an effort to broaden its product line with the introduction of a lower-priced, entry-luxury compact sedan known as the X-Type. Unfortunately, this model sold poorly, as its modest European Ford sedan underpinnings proved to be a liability. Around this time, Jaguar's old-school traditional styling grew stale as competitors moved into the new millennium with cutting-edge, modern designs inside and out.

Sales plummeted, and Jaguar's financial problems caused further headaches for parent company Ford, which was also experiencing financial turmoil. Ford cut its losses and sold Jaguar (and fellow British premium brand Land Rover) to Indian manufacturer Tata in 2008. Though reliability still remains a concern, new models like the XF and redesigned icons XK and XJ seem to indicate a bright Jaguar future, as they feature modern designs sprinkled with a fair share of classic Britannic charm.

User Reviews:

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  vdp is just wonderful - 2004 Jaguar XJ-Series
  By vdp04-owner - January 11 - 2:00 am

  I love this and it is wonderful. Love the new extra room and the craftmanship of the interior. Just enough gadgets. look at the BMW but it was too complicated. Jaguar did an excellent job on this car.

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  best entry car of all - 2004 Jaguar X-Type
  By jag-owner - January 11 - 2:00 am

  I just bought a new X-type in October and this is a wonderful automobile. Great styling and wonderful. Jaguar has really improved on quality.

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  Love Hate Relation! - 2005 Jaguar S-Type
  By sharat11370 - January 8 - 1:42 pm

  This is my 5th Jaguar! Right from owning my first Jaguar in late 70s, I promised myself that I would never buy a Jaguar but the one that I have is the fifth. This is like love-hate relationship! Like I do not want you but cannot live without you. Like husband and wife, always bickering and not functioning properly!

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  2001 XK8 - 2001 Jaguar XK-Series
  By mercedes1 - January 5 - 5:03 pm

  I considered models of four cars I have owned in the past. Namely Porsche 993, Mercedes SL500, Corvette and another 993/996. This time I bought an XK8 after due consideration. It had 14,000 miles on it. I probably would not have bought it except that because they depreciate so fast I got one for just over 30K. I am favorably impressed with the car. It combines a gorgeous sports car look with pretty good performance, very good gas mileage (26 mpg hghway), good ride and handling and a lot of creature comforts. Since my wife liked the car at test drive time it was an easy sell for me. No complaints.

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  Wanted one, Bought one, Love it. - 2005 Jaguar S-Type
  By Scott - January 5 - 4:43 pm

  I have wanted a Jag for several years so when the time was right I found a silver preowned S-Type online that checked out clean. I flew to Kentucky and bought it, driving 10 hours back to Arkansas that day. I loved the entire 10 hours and the fuel mileage shocked me with an average of 32 mpg @ 75-80 mph for the trip. I own a Lincoln LS (nice car too) and I have read several comparisons, but really there is no, the Jaguar exudes style, has a nice ride, shifts smoothly, and the 6 cylinder will surprise you with power. More back seat and trunk space than the LS too. It gets a lot of jealous looks and a lot of questions. I am very pleased so far.

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  2004 Jaguar X-Type - 2004 Jaguar X-Type
  By dra - January 5 - 2:00 am

  I bought the XType for my wife. The amount of features the car has along, with the safety equipment, made choosing the jaguar easy. The car drives and rides extremely well. It is not a pure sports sedan like a 3 series, but is an outstanding highway driver, that can be driven hard at times. Equipted simiarly Audi and BMW were more expensive.

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  one of the best - 2005 Jaguar X-Type
  By stu - December 31 - 9:50 pm

  Poor handling??? This thing handles like its on railroad tracks. It tracks straight as an arrow. Slightly hard ride because of the silly 17 inch tires. Best interior materials Ive seen for that price. All in all a winner for a smaller luxury sports sedan. Could use better ergonomics on the dash panel.

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  S-type perfect again - 2004 Jaguar S-Type
  By don kent - December 28 - 6:46 am

  Took advantage of marketing support of $7500 and traded perfect 03 S-type 3.0 for the s-type R. No disappointments at all. What power and wonderful seats! Nav/DVD is superb. Would make no changes in the new S-type R except to have synthetic motor oil standard to extend engine life.

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  What could enhance my Jag Appreciation - 2006 Jaguar X-Type
  By Hedy Elefritz - December 26 - 10:43 pm

  I formerly owned an S-Type but drove an X-type as a loaner. Because I needed the security of a bad-weather performer (all-wheel or front wheel drive) I "scaled down" on amenities. I miss automatic seat adjustment, interior space, softer ride but really enjoy the confidence and handling of my VDL. What keeps me from shopping other cars with amenities AND AWD or front wheel is the excellent service and performance with my particular local dealer. If the S-type had better bad weather driving capability, I would return to that vehicle. Or, if the X-type could upgrade, Id be a happy, contented driver.

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  Hard to beat the X-type - 2004 Jaguar X-Type
  By Alan - December 23 - 7:50 pm

  I have put 4000 trouble free miles on this new Jag and the smiles get bigger every day. This car is classy, quiet and a ball to drive. Been in snow and ice and its as sure footed as any car Ive ever driven. Plenty of power and tight as a drum. I looked at the I35 and BMW but the value and exclusivity of the Jag made it a no brainer. I have been getting 24mpg on the car and that could be better and premium gas is a bit of a pain, but overall, this is a great car at a great price and you dont see yourself coming the other way every 2 minutes. Great Car