Overview & Reviews

A relative newcomer to the American marketplace, Hyundai is a Korean automaker with a product line that has improved greatly over the past decade. Hyundai cars and SUVs provide a high level of content for an affordable price, and are currently backed by one of the industry's longest warranties.

In 1947, Chung Ju Yung founded the Hyundai Civil Engineering Company. Mere months later, the outfit was bombed in the Korean War. However, the company regained its footing to distinguish itself as one of Korea's leading construction enterprises during the 1950s.

By the late 1960s, Chung had turned his attention to the automobile industry. The Korean government at that time believed that it made more sense to import vehicles than produce them domestically, and had made its opinion known. Still, Chung opted to follow his own convictions, and in 1967, he founded the Hyundai Motor Company.

The company quickly established an alliance with one of the industry's oldest automakers, signing a two-year contract with Ford in 1968 to share assembly technology. Hyundai's first car, the Cortina, was created from that partnership. The manufacturer's first car to be designed and built in Korea was the compact Pony (although the car was based on Japanese technology courtesy of Mitsubishi). The vehicle made its debut in 1974, and the following year Hyundai began exporting it to overseas markets.

Hyundai entered the U.S. market in 1986 with the introduction of its subcompact Excel. The car was an immediate hit, with its supreme affordability being a primary selling point. More than 100,000 Excels were sold stateside in the first seven months. By 1988, Hyundai had begun to produce cars using its own technology. The midsize Sonata was the first fruit borne of this endeavor.

Unfortunately, Hyundai's nascent image was soon tarnished by the poor durability and reliability of its vehicles. Sales tanked. However, rather than abandon the American market in the '90s, Hyundai chose to invest heavily in new product designs and improvements in overall quality and reliability. In 1998, Hyundai also purchased Kia, another Korean automaker, to expand its business and economies of scale.

It all started to pay off by the start of the new millennium, with the 2001 Elantra in particular showing massive improvements in overall quality, reliability and performance. Other models followed suit and the desirability of Hyundai cars increased sharply. Providing an extraordinarily long warranty period didn't hurt either.

Today's lineup is indicative of Hyundai's complete turnaround. Hyundai has a vehicle for nearly every segment, including the economical Accent subcompact, the popular Elantra compact, the midsize Sonata sedan (also available as a hybrid), sporty Genesis and Veloster coupes and a couple of stylish SUVs. Hyundai has also expanded into the entry-level and premium-level luxury sedan markets with its Genesis and Equus sedans. Having gone from being the butt of late-night TV jokes in the 1980s to a well-respected manufacturer of quality vehicles, Hyundai has created a very inspiring rags-to-riches story.

User Reviews:

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  Surperb Value-Features-Style - 2004 Hyundai XG350
  By RGR - March 26 - 10:00 am

  Was a loyal Toyota driver for +17 years; compared any/all aspects of Camry XLE V6 to the XG350L. XG proved superior on paper and in actuality; more std. features, less cost/more value, equivalent (if not better handling), better styling (Camry is bland!). XG350L has more torque/power at low speed; better drivability (tighter turn radius, less sway/roll), and phenomenal braking comparatively. To date no problems, rattles, wind noise, or performance issues. Highway driving is excellent/comfortable. High traffic (stop/go) is fine; acceleration, transmission, drive-by-wire aspects DO take some getting used to. Initially somewhat concerned/skeptical- now THE best choice by far!

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  hyundai elantra - 2004 Hyundai Elantra
  By Daniel Kostick - March 26 - 10:00 am

  its a great car very dependable and great on fuel

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  Brodnax review - 2004 Hyundai Santa Fe
  By bill brodnax - March 26 - 10:00 am

  Traveled to SC. The trip was unexpectedly smooth and high speeds were unnoticeable. Gas milage was great.

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  Underrated Car - 2009 Hyundai Elantra Touring
  By himoses - March 26 - 8:30 am

  This has got to be the best car for your dollar on the market today. I drove almost everything in its class with an automatic transmission under $20k and the only car I liked better was the Jetta (superior ergonomics, power, refinement). I did think I would get better fuel economy since I am fairly conservative in driving. People that drive like maniacs (dont coast, mash the brakes, jackrabbit starts) will probably get a lot less than 23mpg city/30mpg highway. This car has outstanding fit and finish. I have not seen a sub-$18k car that can even come close, and that includes the Civic. This car could use a peppier engine/automatic transmission paring.

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  Best Car I ever had - 1999 Hyundai Elantra
  By jpmazzola - March 26 - 2:00 am

  This car has been the best car for the money. It is roomie, inexpensive, and reliable. For the money, it cannot be beat.

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  My best car ever! - 2003 Hyundai XG350
  By My best car ever - March 25 - 8:06 pm

  I bought this car because it was easy for my aging mother to get in and out of. But it has captured my heart. I cant imagine not having it.

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  Awesome BUY!!! - 2005 Hyundai Tiburon
  By Tara - March 24 - 4:23 am

  I love my Tiburon. I bought it after my research pointed in the direction of the Tiburon. Its fast, sleek and totally affordable. My black Tiburon is my BABY! I have tried to figure out ways to customize it to make it look sportier, but I havent come up with anything as of yet. I would recommend the Tiburon to anyone that is money conscience, but still in need of a sporty car!

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  OMG its a Hyundai - 2011 Hyundai Sonata
  By Mike - March 24 - 1:46 am

  Ive sold cars for years, (BMW, Porsche, Audi, Mercedes, Toyota, Honda) my children are getting bigger and was looking for a 4 dr sedan that would be comfortable for them, but not boring for me w/o breaking the bank. I was considering Accord, altima, mazda6, and Camry. All were very good, but didnt wow me. The new sonata has it all; head turning looks, huge interior space, great handling, over 35 mpg highway and a luxury class feel and design. This car competes with others 2x the price. Im constantly getting remarks from BMW, Lexus, and infinity owners. Dont hesitate a minute to get this car!

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  Good - 2005 Hyundai Santa Fe
  By Jill - March 23 - 12:53 am

  I really love my Hyundai Santa Fe. I needed a mid size SUV that had a great warranty and I got it.

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  Worth the wait - 2007 Hyundai Santa Fe
  By David64M - March 21 - 5:03 pm

  It was very hard to get the Santa Fe optioned as I wanted,I waited 8 months for one as close as poss.Now that I have been driving it almost a year I can say it was worth the wait.Its a fast truck that drives very well and has a controlled ride.The interior is black leather with graphite metallic exterior..Way cool.I have every option but the 3rd row.I looked at Honda,Toyota,Infiniti,Mazda and a few of the over priced premium brands,only to find a vehicle with far to many short comings.Even at 35,000.00 it had way more than they offered...and I saved thousands.I would buy it again only this time with Black int/ Black ext.Its a great truck.