Overview & Reviews

As the market for import automotive brands became dramatically larger in the late 1980s, the Detroit automobile companies created their own import-style sales divisions. In 1989 General Motors introduced its Geo division, which became the most successful of these attempts before the division was discontinued in 1998.

Geo re-badged various GM cars made for world markets. Its most notable success came with the Geo Prizm, a version of the Toyota Corolla then being built cooperatively in a California assembly plant by Toyota and GM. The Geo Metro compact car began life as the Suzuki Swift, while the Geo Tracker sport-utility vehicle was derived from the Suzuki Sidekick. The Geo Spectrum sedan was an Isuzu I-Mark and the Geo Storm coupe was an Isuzu Impulse.

The experiment ended because the Geo division was unable to establish a stronger identity than the brands from which its products were taken. Moreover, GM quickly realized that Geo was simply funneling its brand loyalists into the import brands of other companies.

User Reviews:

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  how can you go wrong - its a toyotta - 1997 Geo Prizm
  By hotdax - June 13 - 2:00 am

  i would definitely buy this car again. i only wish i got the auto vs. man (knee problems) and the fold down rear seats. this car rides great in the snow and ice, rain, excellent car.

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  Best buy in small cars - 1995 Geo Prizm
  By Dan G - June 13 - 2:00 am

  I bought my 1995 Prism with 20K miles on it, now it has 100K miles. This is the most reliable car Ive ever had. Believe it or not it still has the original brakes. The only thing I had brake was the altenator. What is Chevrolet thinking when then stop making this wonderful car after 2002.

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  Raving for the tricked out Storm! - 1991 Geo Storm
  By Thorn... - June 12 - 2:00 am

  This is the most unbelievable car in the world. Im looking ahead to buying another one when mine finally dies. Great handling. Terrific accelleration. WAY higher top speed than the factory specs! And its SO cheap.

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  Happy with Geo - 1995 Geo Prizm
  By prizmguy - June 9 - 2:00 am

  We have owned ou PRizm since 1995. I have had no problems so far and am pleased with the reliability of the Toyota drivetrain. This car will last another 10 years, no sweat! If you are looking for a car that provides peace of mind. This is your car.

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  bad parts all over - 1994 Geo Tracker
  By mike ross - June 8 - 2:00 am

  I am original ower of my Geo tracker. the traker ran ok until about twenty five thousand miles ,then the problems started.My real seal went had that fixed. at about thirty thousand miles my driver side manual locking hub went bad .Then the window track came out of line .Also the nuts welded into the body for the door hinge rusted off and my door fell off .There are many more problems that i would like to tell you about but there are to many to list .

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  Great Car - 1996 Geo Prizm
  By bgood19999 - June 8 - 2:00 am

  We have 105,000 miles on this car. Its a work horse. Never had any major problems except to change the bearings in th efont drivers side wheel. Big Deal. I recomend this car to anyone!!!

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  Good solid car - 1997 Geo Prizm
  By bres - June 7 - 2:00 am

  This car is safe, convenient and reliable. Those are not sexy words and this is not a sexy car. I do have a few quibbles with the manufacture of the Prizm -- one of the inside arm rests was not well attached and frequent comes off when grabed and one of the heating dials came loose a while ago. Again, annoying but rather minor. It has never broken down or had major problems.

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  Excellent 4WD for the money! - 1991 Geo Tracker
  By GeoJoe - June 4 - 2:00 am

  This vehicle, along with its twin brother the Suzuki Sidekick, and cousin the Suzuki Samurai, make EXCELLENT and AFFORDABLE alternatives to the way overpriced yet classic Jeep Wrangler CJ-series. The 2WD is fun in itself, but the 4WD model is very fun to drive. It is so small, light and nimble that when equipped with larger than stock tires it will easily go some places that the bulkier/heavier Jeep only wishes it could. On the road the ride and mileage is similar to the average 4WD SUV/Pickup. I currently own two of these models with 5-speed and manual locking hubs, and achieve typically 20mpg minimum in 2WD mode.

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  Prizm in Ohio - 1996 Geo Prizm
  By moose - May 30 - 2:00 am

  I love the reliability of the Prizm. The interior is great, too. I am 64" and have plenty of headroom. And all the switches are within reach. My complaints after 6 years is the slow pick up from a dead stop and the angle of the back window. Vision diminishes quickly during heavy rain/snow. After a rain storm, all the windows QUICKLY fog up completely making it very hard to see. Bad news on the highway.

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  Prizm in Ohio - 1996 Geo Prizm
  By Moose - May 30 - 2:00 am

  I love the reliability of the Prizm. The interior is great, too. I am 64" and have plenty of headroom. And all the switches are within reach. My complaints after 6 years is the slow pick up from a dead stop and the angle of the back window. Vision diminishes quickly during heavy rain/snow. After a rain storm, all the windows QUICKLY fog up completely making it very hard to see. Bad news on the highway.