Overview & Reviews

As the market for import automotive brands became dramatically larger in the late 1980s, the Detroit automobile companies created their own import-style sales divisions. In 1989 General Motors introduced its Geo division, which became the most successful of these attempts before the division was discontinued in 1998.

Geo re-badged various GM cars made for world markets. Its most notable success came with the Geo Prizm, a version of the Toyota Corolla then being built cooperatively in a California assembly plant by Toyota and GM. The Geo Metro compact car began life as the Suzuki Swift, while the Geo Tracker sport-utility vehicle was derived from the Suzuki Sidekick. The Geo Spectrum sedan was an Isuzu I-Mark and the Geo Storm coupe was an Isuzu Impulse.

The experiment ended because the Geo division was unable to establish a stronger identity than the brands from which its products were taken. Moreover, GM quickly realized that Geo was simply funneling its brand loyalists into the import brands of other companies.

User Reviews:

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  need owners manual - 1995 Geo Tracker
  By sully242 - February 25 - 2:00 am

  Just bought a 1995. Getting to like it alot, but I dont have a manual. How can I get one?

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  The Best Car I Ever Owned - 1991 Geo Metro
  By BryanEddie - February 22 - 2:00 am

  I owned this car for over 12yrs with no problems. It is a work horse, being in field service i travel a lot. During the yrs went thru 3 sets of brakes, 4 sets of tires and exhaust, and battery just went after 12yrs. Paid $6,000 new. And great on gas mileage.

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  Keeps On Runnin - 1997 Geo Prizm
  By adena - February 22 - 2:00 am

  This vehicle has been the most dependable vehicle I have ever owned. A real work horse.

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  gas guzzlers go home - 1995 Geo Prizm
  By aliceliddel - February 22 - 2:00 am

  if you are looking for excellent mpg buy this car. its cheap to buy, fix and drive.

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  Geo Metro - 1994 Geo Metro
  By Al11 - February 20 - 2:00 am

  All around great car.

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  93 Geo Metro - 1993 Geo Metro
  By leatherhead - February 10 - 2:00 am

  This car has never failed to live up to my expectations. It is great and I hope to find something similar next year.

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  One of the family - 1993 Geo Prizm
  By rayban - February 6 - 2:00 am

  bought our Prizm just before our first child... 4 children later, and 156,000 miles of driving everywhere our Prizm is still running without problem. All we ever did is regular maintenance outside of replacing an alternator. (after 8 years) this is a very reliable car.

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  Great Starter car! - 1995 Geo Metro
  By borchdp - February 5 - 2:00 am

  Tired of driving a Burb to work at $15 a day in gas, I bought a Metro. First time I filled the tank when it was down to 1/4 full and it only took 6 gallons I couldnt stop smiling! Surprising head and leg room.

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  good but bad - 1995 Geo Tracker
  By Dennis - February 5 - 2:00 am

  it gives a horrendous ride. its very uncomfortable. its very vulnerable to winds and feels like a wind could take you across the road. the fuel economy isnt bad. the convertible top is a pain to take on and off. however the reliabiltiy is very good.

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  good but bad - 1995 Geo Tracker
  By dennis - February 5 - 2:00 am

  it gives a horrendous ride. its very uncomfortable. its very vulnerable to winds and feels like a wind could take you across the road. the fuel economy isnt bad. the convertible top is a pain to take on and off. however the reliabiltiy is very good.