Overview & Reviews

As the market for import automotive brands became dramatically larger in the late 1980s, the Detroit automobile companies created their own import-style sales divisions. In 1989 General Motors introduced its Geo division, which became the most successful of these attempts before the division was discontinued in 1998.

Geo re-badged various GM cars made for world markets. Its most notable success came with the Geo Prizm, a version of the Toyota Corolla then being built cooperatively in a California assembly plant by Toyota and GM. The Geo Metro compact car began life as the Suzuki Swift, while the Geo Tracker sport-utility vehicle was derived from the Suzuki Sidekick. The Geo Spectrum sedan was an Isuzu I-Mark and the Geo Storm coupe was an Isuzu Impulse.

The experiment ended because the Geo division was unable to establish a stronger identity than the brands from which its products were taken. Moreover, GM quickly realized that Geo was simply funneling its brand loyalists into the import brands of other companies.

User Reviews:

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  Geo Metro is a best buy - 1992 Geo Metro
  By jammo - March 18 - 4:24 pm

  A Geo Metro is a best buy. I have had mine ten yrs and love it. Maint included new tires [$120 for 4 on the rim!!] an alternator, two batteries and one new brake set-for 10 yrs! Seats 4 and gets fantstic milage. Total cost with financing,AM/FM Cassette, rear wiper and air was just under $10,000. Monthly avg cost-$102! $83 for purchase, $12 in gas and $7 in maint including parts, svc and oil changes. Still kicking and looking good-largest Geo ever made!

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  I love this car!! - 1996 Geo Prizm
  By wf415 - March 14 - 12:40 am

  One of the best values Ive ever seen, and a privelege to own and drive. The combination of efficiency, features, reliability, looks, user-friendliness, and fun to drive make it ABSOLUTELY unbeatable.

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  Excellent Car - 1995 Geo Prizm
  By Small Town Guy - March 4 - 11:54 pm

  I purchased the car recently and have several friends who own prizms also. My band director, who is also a good friend, recommended the car to me and says his has ran well since its purchase in 95. The car is great on gas mileage and it runs like a charm. If anyone wants a nice, small, inexpensive car, look no further for the Geo Prizm is here.

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  Economic Workhorse - 1995 Geo Prizm
  By dhavleak - February 28 - 6:02 am

  This car is a dream for people on small budgets. Ive covered 10,000 miles in 6 months and all Ive had to do is fill fuel! The car is absolutely fine with oil changes every 4,000 miles, Tire rotations every 4000 miles - no fuss at all! Handling is very reassuring and very predictable. Fuel economy is great! Comfort level - well nothing sticks out as being uncomfortable, and thats good! This is as practical a car as you can buy. I highly recommend it!

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  Love my Prizm - 1995 Geo Prizm
  By jennifer - February 17 - 11:47 pm

  Ive had my Prizm for 3 years and have done only routine maintanence on it. It is a strip model, but SO reliable and reasonably priced Id recommend it to anyone.