Overview & Reviews

For more than 100 years now, Ford Motor Company has been selling mass-produced automobiles in the United States and around the globe. Known as one of the Big Three American manufacturers, Ford has attracted millions of loyal customers with a wide range of vehicles that offer considerable value. The automaker's trucks and SUVs have been especially popular. For decades, Ford's F-Series truck has been the best-selling vehicle in America.

The company was founded by Henry Ford in 1903. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford's early years were also distinguished by its introduction of the moving assembly line. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.

Ford expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles.

The 1950s saw the introduction of the legendary Thunderbird. Offering sleek styling and spirited performance wedded to available luxury features like power windows and a signal-seeking radio, the car was a huge hit. Another model of that decade, the Edsel, met with a somewhat less enthusiastic reception. In the wake of abysmal sales, the Edsel was discontinued just a few months into its third model year.

Ford regained its footing in the early 1960s with the introduction of the compact Falcon, a model that was warmly received by the public. By the middle of the decade the automaker had given enthusiasts something to cheer about with the launch of the sporty Mustang, a car that went on to become one of the biggest sellers of its day. Buyers adored the Mustang's low price, available powerful V8 engines and sporty styling. The Mustang even created a brand-new vehicle category: the pony car.

By the 1970s, Ford, like other domestic automakers, was starting to suffer the effects of changing consumer tastes and new government regulations. Many of its cars became shadows of their former selves. But the seeds of rebirth were planted in this decade. In 1979, the company acquired a stake in Mazda; this move would later aid Ford significantly in co-development projects. The company also emerged with a new mindset of global competitiveness.

By the mid-to-late '80s, Ford was showing new strength with its popular Escort and Taurus models while further expanding its empire with the purchase of the Aston Martin and Jaguar brands. Meanwhile, its full-size LTD sedan (later renamed the Crown Victoria) remained a staple of taxi companies and police forces throughout America.

Ford rode a wave of popularity in the 1990s, thanks in part to the huge success of its Explorer midsize SUV. The truck played a huge role in ushering in the era of the SUV. In 1999, Ford expanded its family yet again with the purchase of Volvo's car division, and, in 2000, it acquired Land Rover. For awhile, there was talk of Ford even taking General Motors' spot as the No. 1 automaker in the world.

But the new millennium initially saw a downturn for Ford. Increased competition, a continuing operating loss for Jaguar, legacy costs and a reliance on SUVs for profit took their toll. To compensate, the company sold Aston Martin, Jaguar, Land Rover and Volvo and introduced a wave of successful new products. Models like the F-150, Fusion, Fiesta, Focus, Flex and Mustang have allowed Ford to regain its health and standing as a very competitive manufacturer.

User Reviews:

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  The road warrior - 2004 Ford Excursion
  By mike - September 1 - 5:53 pm

  We are very happy with the Ford Excursion! Seats 8 comfortably. We love the four wheel drive. Excellent towing, lots of cargo space. Has 33" tires and drives great! Love the front and rear AC, DVD, and wireless headphones great for the kids.

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  Just purchased 2007 Ford 500 Limited AWD - 2007 Ford Five Hundred
  By Dylan - September 1 - 1:33 pm

  Great car. Very surprised when I got into the car on how nice it was. Hugs the road, quieter than Taurus (last car) but they need to do even better. For the money a GREAT VALUE. Heated front seats, split temp control, reverse sensors, nice leather, 6 disc in dash changer, Sirius radio, 8 way adjustable seats, 2 memory buttons to recall driver cockpit settings. FAST. I went to look & ended up buying my 1ST new car.

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  Fun, Fun, Fun - 2006 Ford Mustang
  By Jack Donohue - September 1 - 10:56 am

  The most fun Ive had driving a car in a long time. From the time I first saw the 2005 as a convertible I knew I had to get one. To get it the way I wanted I had to order it. Black, tan interior, tan top, 5 speed. I am very surprised & delighted at the good quality throughout. Fast, handles & looks great. Hardly a day goes by without someone commenting on what a great car it is. Traded a BMW Z4 for this pony & the fun factor went up by 100%.

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  Update previous review - 2008 Ford Taurus
  By sweetwaterguy - August 31 - 10:48 pm

  I indicated in my first review 8 months ago that poor fuel mileage might be a deal killer, although I liked the car very much. My mileage has improved significantly since my first road trip in January. In June my round trip mileage from an identical 2000 mile route improved over 4mpg to almost 31. The difference could be due to winter vs. summer conditions, and break in. My car was new during the first trip. Now I am happy to report that highway fuel economy is excellent. Town mpgs continue to be a little disappointing. Overall, I have found my Taurus to be an excellent road worthy car, expecially for a 65" guy like me.

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  My second Escape - 2008 Ford Escape
  By Doug - August 31 - 10:30 pm

  I had a 2005 XLT Escape and loved it but liked the look of the 2008 more. Have had the vehicle for 6 months and it is great. Drive 80 miles a day for work and the performacne and ride is excellent. For the price the Escape is and great.

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  Loving My Fusion! - 2008 Ford Fusion
  By Karen - August 31 - 2:12 pm

  This is my first Ford and I could not have made a better choice. I traded in my 02 Jeep Liberty Renegade for the Fusion. Great gas mileage, roomy and comfortable interior and sporty exterior. I have had it 2 weeks and absolutely love it. Almost bought a Pontiac G6, but called my brother before driving it off the lot - he told me to check out the Fusion before I signed any papers - thank goodness I called him! Found out later that the G6 ranked #20 out of 23 cars and Fusion ranked #4. So many great features at such a low cost - couldnt believe all the standard equipment. Excellent safety rating. I cant stay out of it! I absolutely love it!

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  Gets better every day ! - 2008 Ford Fusion
  By A.R. Bowen - August 31 - 1:27 pm

  My original review was only a week or so after I purchased the car, but now with almost 4 months and 5K miles, I have a better feeling for it now. First of all let me say - I am an avid auto enthusiast and have owned over 30 cars in my 30 years of driving. I originally liked the car a lot, now I love it! Have gotten numerous compliments on it. Vapor silver with the 18" wheels and black/red interior is awesome! The best attribute is the handling. Handles almost as well as my previous Nissan Sentra SERs but has 100% better ride quality. If this car had another 50 - 75 HP , I would be in auto heaven. Upgraded audiophile package is superb! Ford skeptics - drive this car!

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  Great Safe Vehicle - 2003 Ford Escape
  By Great Safe Vehicle - August 30 - 8:08 pm

  I purchased my Escape new & have loved it from day one. With over 108K miles, it still has a lot of power & handles very well. The vehicle is very roomy, but is not difficult to maneuver like larger SUVs. I was just involved in a serious accident while driving my Escape and I have to commend it from a safety perspective. I was sitting at a red light and was hit from behind by a utility truck traveling at a high rate of speed. I was then pushed into the full sized truck in front of me. Unfortunately the Escape is a total loss, but I "escaped" with only a broken toe and a few bruises. I am very impressed with the overall safety of this vehicle and would certainly recommend it for any family.

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  Great CUV! - 2007 Ford Edge
  By Kim - August 29 - 4:54 pm

  Purchased my Edge in February of 2008. One week later someone plowed into the passenger side causing $9500+ in damages. Walked away with no injuries whatsoever. I didnt really feel much at inside the vehicle at all. No signifant body roll considering. Extremely safe. No real complaints except the dealer flashed the computer and I lost some power. Engine noise is a tad loud, but its am American vehicle - it happens. Traded a loaded 05 Altima (3.5 V6) for my Edge and glad I did. Gets better fuel mileage, believe it or not. Drove from MA to SC fully loaded w/4 adults, a child and a full load of luggage. Gassed up at the first BP we could find and averaged 30- 33 mpg at 70-75 mph.

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  1993 Escort GT, sad to see it go - 1993 Ford Escort
  By tarichra4 - August 29 - 4:41 pm

  Bought our 93 GT 5 speed with 36,000 miles in 1996, and had to let it go in 2008 due to rust. Was a great car, peppy 1.8 engine gave us no problems except for slight lifter noise and general maintenance. Dist. O-Ring, thermostat and sending unit ,radiator, hoses, small things. Tranny went through 2 clutches, and a 3-4 shift fork and synchronizer. Fun to drive seems to want to go through front ball joints and outer tie rods though. Ours was blue with gray interior, started rusting around the rear wheel lips, and went like wildfire since. The back half of the car is so rusted in the lower rear panels, and the frame rails are severely rusted. Rear strut came thru, and found more rust on the towers.