Overview & Reviews

For more than 100 years now, Ford Motor Company has been selling mass-produced automobiles in the United States and around the globe. Known as one of the Big Three American manufacturers, Ford has attracted millions of loyal customers with a wide range of vehicles that offer considerable value. The automaker's trucks and SUVs have been especially popular. For decades, Ford's F-Series truck has been the best-selling vehicle in America.

The company was founded by Henry Ford in 1903. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford's early years were also distinguished by its introduction of the moving assembly line. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.

Ford expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles.

The 1950s saw the introduction of the legendary Thunderbird. Offering sleek styling and spirited performance wedded to available luxury features like power windows and a signal-seeking radio, the car was a huge hit. Another model of that decade, the Edsel, met with a somewhat less enthusiastic reception. In the wake of abysmal sales, the Edsel was discontinued just a few months into its third model year.

Ford regained its footing in the early 1960s with the introduction of the compact Falcon, a model that was warmly received by the public. By the middle of the decade the automaker had given enthusiasts something to cheer about with the launch of the sporty Mustang, a car that went on to become one of the biggest sellers of its day. Buyers adored the Mustang's low price, available powerful V8 engines and sporty styling. The Mustang even created a brand-new vehicle category: the pony car.

By the 1970s, Ford, like other domestic automakers, was starting to suffer the effects of changing consumer tastes and new government regulations. Many of its cars became shadows of their former selves. But the seeds of rebirth were planted in this decade. In 1979, the company acquired a stake in Mazda; this move would later aid Ford significantly in co-development projects. The company also emerged with a new mindset of global competitiveness.

By the mid-to-late '80s, Ford was showing new strength with its popular Escort and Taurus models while further expanding its empire with the purchase of the Aston Martin and Jaguar brands. Meanwhile, its full-size LTD sedan (later renamed the Crown Victoria) remained a staple of taxi companies and police forces throughout America.

Ford rode a wave of popularity in the 1990s, thanks in part to the huge success of its Explorer midsize SUV. The truck played a huge role in ushering in the era of the SUV. In 1999, Ford expanded its family yet again with the purchase of Volvo's car division, and, in 2000, it acquired Land Rover. For awhile, there was talk of Ford even taking General Motors' spot as the No. 1 automaker in the world.

But the new millennium initially saw a downturn for Ford. Increased competition, a continuing operating loss for Jaguar, legacy costs and a reliance on SUVs for profit took their toll. To compensate, the company sold Aston Martin, Jaguar, Land Rover and Volvo and introduced a wave of successful new products. Models like the F-150, Fusion, Fiesta, Focus, Flex and Mustang have allowed Ford to regain its health and standing as a very competitive manufacturer.

User Reviews:

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  6th explorer - 2004 Ford Explorer
  By macmoylan - October 19 - 10:00 am

  I can haul 5 people and their gear (7 without), and pull a 4000 lb. trailer with ease. This vehicle rides smooth compared to previous Explorers Ive owned. It kept me safe in a head-on collision at 40 mph with no injuries to me or my passengers. Im sold for life. This is my 6th explorer (1st - 1990).

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  No more Fords - 2002 Ford Explorer
  By casasmith - October 19 - 10:00 am

  We have had transmission problems, rear differential problems, leakage problems with back window, and door lock problems and that is all I can remember at this moment. No more for me!!

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  Still a great SUV - 2004 Ford Expedition
  By roonie young - October 19 - 10:00 am

  Been driving Expeditions for 7 yrs. great product, great reliability. I will definately buy another one when the time comes. Tride and true Ford product!

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  Expedition Expectations - 2004 Ford Expedition
  By G. Meaux - October 19 - 10:00 am

  When I purchased my vehicle, I hoped to receive and stylish, comfortable and innovative vehicle. Im happy to say that my new Expedition is that and more.I love the way it handles the road and roomy interior design. Although it is not fuel efficient, the positives has surpassed all the negatives.

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  Ford F150 Lightning Svt. - 2004 Ford F-150
  By Larry Z. Givens - October 19 - 10:00 am

  This is the best truck Ive owned speed and power is awesome. Its Sonic Blue and I dont see any of the same color.

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  FORD Escape 2005 - 2005 Ford Escape
  By myescape - October 19 - 10:00 am

  This is my first SUV and it fits me perfectly. My wife and I both enjoy riding it.

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  An Affordable Luxury - 2016 Ford Fusion
  By Doyle Hughes - October 17 - 8:06 am

  The 2016 Ford Fusion SE model with the luxury package is what I purchased. All controls work well and are well placed for me. The center console sits too far back when my girlfriend drives it, but considering that shes a bit short, its to be expected. The air conditioning works OUTSTANDING for East Texas heat and humidity. My only complaint about this car is the onboard navigation. It is not up to date with current roads and is a bit outdated in its style of use. Other than that, Im very well pleased with the car.

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  Makes you feel good all over - 2006 Ford Mustang
  By Graybear - October 17 - 12:56 am

  Having worked at the San Jose assembly (home of the original Mustang) plant in QC, I was very impressed with the build quality. The seams are uniform, excellent upholstery on the premium interior. A comfortable car for the driver; as a passenger in the rear seat (I dont go there). I have the 18" wheels, and the BFG T/A G force tires work well. 1st gear is a mite short, but 2nd pulls well, and acceleration is very good, rivaling a stock 438 SCJ Mustang without the tire burning theatrics. At 61, this is a way cool ride; my daughter keeps wanting to "borrow my car," no way. This is Dads ride, sorry bout that!

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  Back in a Mustang - 2006 Ford Mustang
  By Jeff H. - October 15 - 4:00 pm

  Just picked up a 2006 Mustang for my wife as a surprise Xmas gift! We both absolutely love the retro styling and redfire color. The Pony Package is a real bargain with the ABS brakes and traction control included not to mention the retro grill and fog lights. The redfire color combined with the optional (color matched) Rousch side window louver covers, pony cladding, and optional pony wheel spinners make this a real head turner. It drives great! We have owned a 65, 66, and a 67 Fastback and this 2006 reminds me so much of all those years combined. Ive been waiting for Ford to get it right and return the Mustang to its glory. They finally did it! Good looks, great performance, and competitive cost.

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  2005 Mustang -- 40 years of excellence - 2005 Ford Mustang
  By CHRIS CADE - October 15 - 12:06 pm

  Ideal Muscle Car. Combines the best of all concepts into one attractive and enjoyable package.