Overview & Reviews

For more than 100 years now, Ford Motor Company has been selling mass-produced automobiles in the United States and around the globe. Known as one of the Big Three American manufacturers, Ford has attracted millions of loyal customers with a wide range of vehicles that offer considerable value. The automaker's trucks and SUVs have been especially popular. For decades, Ford's F-Series truck has been the best-selling vehicle in America.

The company was founded by Henry Ford in 1903. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford's early years were also distinguished by its introduction of the moving assembly line. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.

Ford expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles.

The 1950s saw the introduction of the legendary Thunderbird. Offering sleek styling and spirited performance wedded to available luxury features like power windows and a signal-seeking radio, the car was a huge hit. Another model of that decade, the Edsel, met with a somewhat less enthusiastic reception. In the wake of abysmal sales, the Edsel was discontinued just a few months into its third model year.

Ford regained its footing in the early 1960s with the introduction of the compact Falcon, a model that was warmly received by the public. By the middle of the decade the automaker had given enthusiasts something to cheer about with the launch of the sporty Mustang, a car that went on to become one of the biggest sellers of its day. Buyers adored the Mustang's low price, available powerful V8 engines and sporty styling. The Mustang even created a brand-new vehicle category: the pony car.

By the 1970s, Ford, like other domestic automakers, was starting to suffer the effects of changing consumer tastes and new government regulations. Many of its cars became shadows of their former selves. But the seeds of rebirth were planted in this decade. In 1979, the company acquired a stake in Mazda; this move would later aid Ford significantly in co-development projects. The company also emerged with a new mindset of global competitiveness.

By the mid-to-late '80s, Ford was showing new strength with its popular Escort and Taurus models while further expanding its empire with the purchase of the Aston Martin and Jaguar brands. Meanwhile, its full-size LTD sedan (later renamed the Crown Victoria) remained a staple of taxi companies and police forces throughout America.

Ford rode a wave of popularity in the 1990s, thanks in part to the huge success of its Explorer midsize SUV. The truck played a huge role in ushering in the era of the SUV. In 1999, Ford expanded its family yet again with the purchase of Volvo's car division, and, in 2000, it acquired Land Rover. For awhile, there was talk of Ford even taking General Motors' spot as the No. 1 automaker in the world.

But the new millennium initially saw a downturn for Ford. Increased competition, a continuing operating loss for Jaguar, legacy costs and a reliance on SUVs for profit took their toll. To compensate, the company sold Aston Martin, Jaguar, Land Rover and Volvo and introduced a wave of successful new products. Models like the F-150, Fusion, Fiesta, Focus, Flex and Mustang have allowed Ford to regain its health and standing as a very competitive manufacturer.

User Reviews:

• 

  I use to Be Gmc But Now I Drive Ford - 2004 Ford Explorer
  By misdia - March 19 - 2:00 am

  I have not purchased a new ford yet but I drive a 98 Explorer and I really appreciate having my car. When Gmc only leased me a car for more money now that I am paying for my Ford and they gave me a chance to own a car again. I needed a friend after my husband died and the Ford company came to my rescue. If I could when paying this car off in another year and if I need another car I will certainly come to the Ford company again. Thank You Sincerely Diane Johnson

• 

  The best vehicle I have ever purchased! - 2004 Ford Explorer
  By GPP - March 19 - 2:00 am

  This is the best vehicle I have ever owned. Ford has really done a great job with the Explorer. I do a lot of driving from city to city and it is an all around great experience. I get compliments everywhere I go!

• 

  20yrowneroffords - 2004 Ford Explorer
  By shhwhispers - March 19 - 2:00 am

  love the ford suvs. i bought one of the first to come on the market 20 yrs ago. Ive owned one ever since, i take them every where my heart desires to roam and thats been all over the continent of America. thanks ford!

• 

  Good SUV - 2004 Ford Explorer
  By Steve Adiletto - March 19 - 2:00 am

  This is a good, fun-to-drive SUV. I feel safe in it. Great for long trips and riding in the snow.

• 

  Love my Explorer - 2004 Ford Explorer
  By mascot - March 19 - 2:00 am

  The V8 4.6L engine has more than enough power for towing small trailers and boats. The vehicle handles excellant with a very comfortable ride. Much improved over the "old" Explorer.

• 

  Suprisingly Versitile - 2002 Ford Explorer
  By ppgillham - March 19 - 2:00 am

  When I purchased this vehicle, I was expecting the good ride and reliability but I have been suprised at the towing power of the six cylinder engine and the vehicles off road capabilities. I hunt elk in Idaho and have used the vehicle pulling rv trailers and camping rigs. While hunting I have used it off road with suprising success.

• 

  Many Positive Comments - 2004 Ford Expedition
  By BobFromFlorida - March 19 - 2:00 am

  I receive more favorable comments on this vehicle (XLT Sport, black w/grey trim) than any Ive owned. Handles great, third-row seat is much more comfortable and functional than previous Expedition models, interior styling is much improved. Overall, very pleased with my new ride.

• 

  Black Eddie - 2004 Ford Expedition
  By kevin walls - March 19 - 2:00 am

  Very disappointed. This is our 2nd exp. In the shop 5 times. The doors shut like my 76 transam. Air leaks badly through the front passanger door. Dealer can not fix. Makes the driving experience horrible because of the money I spent for this vehicle. Other fixes, rear vibration, torn steering colum boot, and engine noise very loud. Oh well, live an learn.

• 

  2004 EXPEDITION - 2004 Ford Expedition
  By KGIB - March 19 - 2:00 am

  PURE LUXURY VEHICLE, RIDES SMOOTH.

• 

  hilly2U - 2004 Ford Expedition
  By ChillyHilly - March 19 - 2:00 am

  Hae had the truck for a couple of weeks now and am very impressed with the overall handling and ride of this vehicle. Comfortable and very roomy.