Overview & Reviews

For more than 100 years now, Ford Motor Company has been selling mass-produced automobiles in the United States and around the globe. Known as one of the Big Three American manufacturers, Ford has attracted millions of loyal customers with a wide range of vehicles that offer considerable value. The automaker's trucks and SUVs have been especially popular. For decades, Ford's F-Series truck has been the best-selling vehicle in America.

The company was founded by Henry Ford in 1903. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford's early years were also distinguished by its introduction of the moving assembly line. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.

Ford expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles.

The 1950s saw the introduction of the legendary Thunderbird. Offering sleek styling and spirited performance wedded to available luxury features like power windows and a signal-seeking radio, the car was a huge hit. Another model of that decade, the Edsel, met with a somewhat less enthusiastic reception. In the wake of abysmal sales, the Edsel was discontinued just a few months into its third model year.

Ford regained its footing in the early 1960s with the introduction of the compact Falcon, a model that was warmly received by the public. By the middle of the decade the automaker had given enthusiasts something to cheer about with the launch of the sporty Mustang, a car that went on to become one of the biggest sellers of its day. Buyers adored the Mustang's low price, available powerful V8 engines and sporty styling. The Mustang even created a brand-new vehicle category: the pony car.

By the 1970s, Ford, like other domestic automakers, was starting to suffer the effects of changing consumer tastes and new government regulations. Many of its cars became shadows of their former selves. But the seeds of rebirth were planted in this decade. In 1979, the company acquired a stake in Mazda; this move would later aid Ford significantly in co-development projects. The company also emerged with a new mindset of global competitiveness.

By the mid-to-late '80s, Ford was showing new strength with its popular Escort and Taurus models while further expanding its empire with the purchase of the Aston Martin and Jaguar brands. Meanwhile, its full-size LTD sedan (later renamed the Crown Victoria) remained a staple of taxi companies and police forces throughout America.

Ford rode a wave of popularity in the 1990s, thanks in part to the huge success of its Explorer midsize SUV. The truck played a huge role in ushering in the era of the SUV. In 1999, Ford expanded its family yet again with the purchase of Volvo's car division, and, in 2000, it acquired Land Rover. For awhile, there was talk of Ford even taking General Motors' spot as the No. 1 automaker in the world.

But the new millennium initially saw a downturn for Ford. Increased competition, a continuing operating loss for Jaguar, legacy costs and a reliance on SUVs for profit took their toll. To compensate, the company sold Aston Martin, Jaguar, Land Rover and Volvo and introduced a wave of successful new products. Models like the F-150, Fusion, Fiesta, Focus, Flex and Mustang have allowed Ford to regain its health and standing as a very competitive manufacturer.

User Reviews:

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  Pretty Cool - 2010 Ford Focus
  By LS - January 20 - 12:09 pm

  I rented a brand new SES in Denver for a ski trip with my wife and 2 young kids. I must admit that I wasnt exited about a focus, but after a few miles, I found it to be a nice little package. The sync system was strong with the sirius radio, and the kids really loved the multi color mood light toggle. I was impressed with the feel of the suspension over pot holes (plenty in CO), but mostly the 33 mpg mixed after going up to Winter Park and back (with 4 days short trips in the mountains). Held 1 very large and 2 carry-on size bags. I generally only look at Japanese cars, but if Fords higher offerings are this solid - I may give a look.

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  Off the HOOK!!! - 2010 Ford Mustang
  By Dave in Buffalo - January 20 - 10:15 am

  Fantastic machine! I have been a Ford fan for a while now, and have been patiently waiting for my chance to buy a Mustang I am NOT dissapointed. Oh - and do not listen to the folks that say to wait for the 11s - this car has more power than a normal human being requires on todays roads!!! The car handles extremely well, and the five-speed is a dream to operate. Ford has also executed the redesigned and upgraded interior in such a way as to put most luxury cars to shame! I liked the new 2005 Mustang, but this car is off the charts in execution, fun, and excitement. Heads are turning wherever I go - a very cool feeling. Rock on, Ford!!!

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  2010 FORD EDGE - 2010 Ford Edge
  By ANN RAGAN - January 19 - 1:52 pm

  Was very nervous about going from a Lincoln Navigator that I loved to a smaller Ford Edge Limited but wanted better fuel economy with a new vehicle. Just bought but initial impression is I have more options (than on my 2003 Navigator)and much better fuel economy for half the price of a new Navigator. The only thing I gave up was a little space that I rarely needed. The ride and comfort is far superior to any other vehicle I test drove from Fords competitors (except MKX). If this vehicle continues to perform as well as it does now...Ford should be proud!

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  Wow!!! So much more than expected! - 2010 Ford Focus
  By Jennifer - January 19 - 1:34 pm

  When I walked into the dealership I was set on purchasing the Fusion. The fusion was a little over my budget so I test drove the Focus SEL and was SHOCKED! Ive always had a stigma about the Focus thinking that it was tiny car with nothing to offer, but I was soooo wrong! Its a quiet ride that has everything in but power seats. The SEL has unbelievable standard equipement such as leather, SYNC, heated seats, 16" alloy wheels.

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  bad azz blue truck - 1995 Ford F-250
  By billy bob - January 19 - 12:29 pm

  Bought my truck from a auction in 2010, the truck has 10,256.....thats right 10256 orginal miles. No turn back of mile cause the one and only owner was the US government...confirmed it with car fax. truck is in great shape, runs great and looks great too....no rust on body. Some rust (age 15 yrs) underneith. The roads in michigan are really bad. My other cars got ripped apart from pot holes....now my truck makes the pot holes!!

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  GOOD JOB FORD! - 2010 Ford Focus
  By kaokoys - January 19 - 5:26 am

  Growing up with only Japanese makes, this Ford is an outstanding competitor. currently getting a combined average of 33 mpg!!! (65mph break-in period) car handles great! seat a bit uncomfortable but a small pillow fixed that. people complain about the engine noise but i dont really hear it. i used to be a carsalesman so i have to mention that of course everyone says japanese cars are the best and only choice but I say save your money and invest it in a ford. theyre ranked #2 only behind toyota putting honda in 3rd. look it up. save your $ and get quality. I also considered Hyundai & Mazda but am truly happy with my decision. *plenty of shops to work on ford all over

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  a can-do car - 2008 Ford Fusion
  By altinnova - January 18 - 6:18 pm

  Bought a dealer demo with 4000 miles on the odometer almost one year ago, and have no regrets. We were looking for a mid-size sedan that could accomodate five adults and their luggage comfortably and that would handle well on snowy and icy roads. The 2008 Fusion fits the bill. Ride is smooth and quiet. Handling is effortless. Very responsive brakes. Took the car out a month ago after a monster snowstorm (18"), and the car absolutely refused to slide around (NB: my Fusion came with Continental all-weather tires). Many other drivers got stuck on the back roads, but the Fusion kept on going. High back limits rear view a bit. Only getting 22 mpg, but we live in a city.

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  My 09 - 2009 Ford Mustang
  By Nate - January 18 - 6:18 pm

  Very reliable car, Gas mileage isnt perect, but its a very stylish car and im really glad to have it.

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  The Big Blue Beast - 1997 Ford Expedition
  By ZZebbeddiahh - January 17 - 11:22 pm

  I have owned this truck for as long as I can remember, and it has only needed regular repair. The 5.4L could pull Chuck Norris in half if it had to. I tow snowmobiles every weekend for four months of every year in harsh MN winters, and I have done all of it in my 97. Nothing compares in power and comfort, and I would look to buy another one if this one dies

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  A Great Car - 2008 Ford Taurus
  By Reggie - January 17 - 4:30 pm

  Expert or no expert this is simply a very good car!!. I am a fan of any car company when it comes to purchasing a vehicle. This car has everything I wanted and more! From safety to fuel economy, by far it is one of the best purchase of any car on the road. Hands down the 2008-09 Ford Taurus is the best car on the road for the money. I am not getting paid to advertise. All I can say is drive one and you will like what you see too!!