Overview & Reviews

For more than 100 years now, Ford Motor Company has been selling mass-produced automobiles in the United States and around the globe. Known as one of the Big Three American manufacturers, Ford has attracted millions of loyal customers with a wide range of vehicles that offer considerable value. The automaker's trucks and SUVs have been especially popular. For decades, Ford's F-Series truck has been the best-selling vehicle in America.

The company was founded by Henry Ford in 1903. Ford dreamed of building a car for the masses, and that's precisely what he did, most notably with the immortal Model T of 1908-'27. The latter was bought by 16.5 million Americans during its 20-year lifespan and was affordable enough for Ford's own factory workers to purchase. Ford's early years were also distinguished by its introduction of the moving assembly line. It was the first to utilize this more cost-effective method of production, and its innovation became a mainstay of the manufacturing process.

Ford expanded into the luxury-car market with its purchase of Lincoln Motor Company in 1925. Over the next few years, the company broadened its focus even further by creating the Mercury division to produce mid-priced cars. By the late '30s, Ford had unveiled the stylish Lincoln Zephyr, introduced a low-priced V8 engine and built more than 25 million vehicles.

The 1950s saw the introduction of the legendary Thunderbird. Offering sleek styling and spirited performance wedded to available luxury features like power windows and a signal-seeking radio, the car was a huge hit. Another model of that decade, the Edsel, met with a somewhat less enthusiastic reception. In the wake of abysmal sales, the Edsel was discontinued just a few months into its third model year.

Ford regained its footing in the early 1960s with the introduction of the compact Falcon, a model that was warmly received by the public. By the middle of the decade the automaker had given enthusiasts something to cheer about with the launch of the sporty Mustang, a car that went on to become one of the biggest sellers of its day. Buyers adored the Mustang's low price, available powerful V8 engines and sporty styling. The Mustang even created a brand-new vehicle category: the pony car.

By the 1970s, Ford, like other domestic automakers, was starting to suffer the effects of changing consumer tastes and new government regulations. Many of its cars became shadows of their former selves. But the seeds of rebirth were planted in this decade. In 1979, the company acquired a stake in Mazda; this move would later aid Ford significantly in co-development projects. The company also emerged with a new mindset of global competitiveness.

By the mid-to-late '80s, Ford was showing new strength with its popular Escort and Taurus models while further expanding its empire with the purchase of the Aston Martin and Jaguar brands. Meanwhile, its full-size LTD sedan (later renamed the Crown Victoria) remained a staple of taxi companies and police forces throughout America.

Ford rode a wave of popularity in the 1990s, thanks in part to the huge success of its Explorer midsize SUV. The truck played a huge role in ushering in the era of the SUV. In 1999, Ford expanded its family yet again with the purchase of Volvo's car division, and, in 2000, it acquired Land Rover. For awhile, there was talk of Ford even taking General Motors' spot as the No. 1 automaker in the world.

But the new millennium initially saw a downturn for Ford. Increased competition, a continuing operating loss for Jaguar, legacy costs and a reliance on SUVs for profit took their toll. To compensate, the company sold Aston Martin, Jaguar, Land Rover and Volvo and introduced a wave of successful new products. Models like the F-150, Fusion, Fiesta, Focus, Flex and Mustang have allowed Ford to regain its health and standing as a very competitive manufacturer.

User Reviews:

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  1000 miles a week, great MPG - 2012 Ford Fiesta
  By 93536ford - March 10 - 11:07 pm

  I drive my little Fiesta 1000 miles a week commuting to work and school. It does fine at speeds between 70 and 80 MPH. For passing or steep hills you do need to downshift to 4th. It handles high winds well for a light car and corners very well. MPG range is 35 to 42. The advertised 38 is the norm. 23,000 miles so far without issue.

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  Stay Away!!! - 2010 Ford Escape
  By mountainleigh - March 10 - 10:57 pm

  I have been a Toyota owner for years...and last year I bought an Escape. I did not have too many problems with it until I went to get the tranmission flushed about 3 weeks ago. The tranmission fluid was so black that the mechanic had to flush it twice costing me the price of 2 flushes. Anyway, he told me that the transmission could go at any time and that I should just sell the vehicle if I didnt want to spend $4000 on a new one. This is a 2010 with 75,000 miles on it! Needless to say, I traded it in this weekend for a Toyota Tacoma. I will NEVER buy another Ford again.

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  More fun than expected - 2003 Ford Focus
  By driven1320 - March 9 - 7:54 pm

  I knew what I wanted initially: a small hatchback with good mpg and a manual trans. However, I never expected to like it this much. The old saying that its more fun to drive a slow car fast than a fast car slow... this car nails it. Driving around town I find this car more satisfying than my 400hp Mustang. Its reasonably peppy, doesnt have to be revved, and with the addition of a stiffer rear swaybar, the handling is a blast. Tons of room too. On one trip I managed 3 people and a 50" tv. On another, a full dresser. Its got 140k miles on it, so a few things are starting to go, but Id say its held up incredibly well. Couldnt be happier with my purchase!

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  Happy to buy American... - 2013 Ford Escape
  By sfneal - March 9 - 6:39 pm

  Overall am very happy with my purchase. Quiet, high quality cabin. Sync voice commands work most of the time and are very convenient. Engine is very responsive and ride is smooth.

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  Sticker shock - 2009 Ford Flex
  By surfredski - March 8 - 6:15 pm

  In general my 2009 Ford Flex has been a very enjoyable car, Ive almost 50,000 miles on it other than the center console latch breaking in the first year its been a good car. Last month I had noticed two of the panels between the doors was loose. These are about the size of a bumper sticker and run vertically between the doors. The dealer said it would be $198 for each panel. Last week one of them flew off the car and I realized they are basically stickers. The plastic panels are held on with foam tape whose glue is now failing. I cant believe Ford is charging $198 for what are glorified stickers! My car was always hand washed, garaged and Seattle is a mild climate. Anyone else see this

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  Beware of the Good Looks. - 2013 Ford Explorer
  By mrbobh - March 8 - 1:38 pm

  I rented this car for a week and cant figure out who would buy one. We wanted a vehicle that could comfortably seat 4 people and 2 children in car seats. We could not install the car seats and have access to the rear seat. The middle seat does not slide. Rear seat too small to hold car seats. My 64" son had to crawl in thru the liftgate. My Ford Touch System - Overly Complex. Transmission had a constant wine. Turn signals needed to be pushed 2 clicks up or down to stay on. Large Turning radius made parking a chore. I own a Mazda CX9 - this SUV cant compete with it. Check out and drive the competition before you buy this. Beauty is only skin deep.

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  2010 Ford Flex - 2010 Ford Flex
  By razerbackrob - March 6 - 9:01 pm

  We have had our Flex for just over 3 years now. We use this vehicle for shuttling kids, work, and everyday errands. We have been very happy and still have original brakes pushing 78000 miles. I am 6"4" and am very comfortable driving this car. Feel like a little guy in a big car. Gas mileage averages almost 20 exactly between city and highway which would be expected for a vehicle of this size. We have towed the boat (not far) but it easily pulls a 20 in and out of the water with no problem. Two complaints. The tire where is excessive. The Good Year original tires were slicks at 42000 and Yokahama are not much better . Worst front wheel drive vehicle in the snow I have driven ever.

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  I Think It Willl Run Forever - 2003 Ford Expedition
  By ftcollinsco93 - March 6 - 8:54 pm

  Truck has over 220,000 miles on it, only thing major replaced is the fuel pump, the windshield... 3 times, and a few batteries. Runs like a champ, has a weird issue with the mirror adjusting to an unknown position when unlocked with wireless remote and driver power lock went out at 180k.

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  Homerun with Explorer - 2012 Ford Explorer
  By htown35 - March 6 - 9:53 am

  I brought my 2012 Explorer in December 2011. I have the XLT Model with Leather, 20 in Rims, Power Liftgate and Dual Power Seats. I love my new explorer. Only 2 problems.... Recall for Engine Cooling at 5K and had to replace the brakes under warranty at 7K. I currently have 10K miles on it. I get a lot of compliments on my explorer. I like the ride, styling and comfort. I do not have MyFord Touch so I dont have any of those issues. I think Ford did a good job overall. First new Ford!!

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  First Brand New Car - 2013 Ford Escape
  By romans116 - March 3 - 6:31 pm

  My wife and I purchased our Escape back in October 2012. We absolutely love it! We test drove the 2013 Kia Sorento SX (smooth but interior felt cheap), 2013 Mazda CX-5 Grand Touring (too slow for me), and the 2013 Hyundai Santa Fe 2.0L Turbo. The Santa Fe was nice, but the deal breaker for me with the Santa Fe was you could not get roof racks with the panoramic sunroof, as you could with the Escape. It also did not have memory seats. If I am paying for a vehicle fully loaded, I want it fully loaded. MPGs around the city are 21-22, Highway are 29-30. The only thing we didnt get on the car was the hands-free tailgate feature. I swapped it for a tow hitch.