Overview & Reviews
Chrysler is generally considered part of the Big Three, a title that refers to the traditional triumvirate of domestic automakers. The current accuracy of this classification is open for debate, but there's no debating the fact that Chrysler has experienced a revival of sorts over the past few years.
Chrysler Corporation was founded in 1925 by Walter P. Chrysler, a noted machinist; he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.
The 1930s saw Chrysler boldly looking toward the future with the introduction of its revolutionary Airflow. Powered by a front-mounted inline-8, the car was one of the first to be designed with aerodynamics in mind, and featured swooping lines and a prominent grille. Perhaps a bit too ahead of its time, the Airflow was a flop with the public. Chrysler was able to survive the lean years of the Depression thanks to strong sales of its entry-level Dodge and Plymouth brands, whose vehicles boasted more traditional designs and much lower price tags.
Chrysler shined postwar. For a period in the late 1940s, it even surpassed Ford as the No. 2 U.S. automaker. The company's storied "Hemi" V8 engine debuted in 1951. Offering 180 horsepower, it was a significant improvement over Chrysler's previous 135-hp V8. The Hemi engine was meant to trounce the V8 offered by Cadillac, Chrysler's rival, and it kick-started Detroit's horsepower race of the 1950s and '60s. The '50s also saw the debut of treasured Chrysler classics like the handsome Town and Country and the sleek 300C.
By 1961, Chrysler had trimmed its line of brands by dropping the DeSoto nameplate. New technologies were also afoot, such as unibody construction (Chrysler was the first of the Big Three to introduce it) and the replacement of generators with alternators for a car's charging system. In the latter half of the '60s, Chrysler was heavily involved with NASCAR and producing performance-oriented cars.
At the same time, however, dark clouds were gathering. As with other domestic automakers, the 1970s proved to be a difficult decade due to the oil crisis, new government regulations and changing consumer tastes. A costly and ineffective overseas expansion further hurt the company's bottom line. By the late '70s, the company was in such financial disarray that it petitioned the government for $1.5 billion in loan guarantees to save it from bankruptcy.
Thanks to impressive public campaigning by then-chairman Lee Iacocca, the debut of the well-received K-car platform and the creation of the modern minivan, sales had improved dramatically by the mid-'80s. The government's loan was paid off seven years early. The picture further brightened in the late 1980s with Chrysler's purchase of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi known as Diamond Star Motors.
Success continued through the early 1990s. In 1998, German-based Daimler-Benz merged with Chrysler to form DaimlerChrysler. At the time, this deal was presented as a merger of equals. But it quickly became apparent that it was more of a purchase, with Daimler being the dominant partner.
Less than a decade later, that merger was no longer, as Daimler sold Chrysler (and Dodge) to a private equity firm in 2007. However, that merger had borne some worthwhile fruit, most notably in the form of the Chrysler 300 full-size sedan. The latter shared some chassis components with an older Mercedes-Benz E-Class platform.
As such, the 300 was a highlight for Chrysler that had a pleasingly solid feel to its driving dynamics that was further sweetened via an available powerful V8 engine. But soon after the split, America's economy slid into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy and the federal government intervened with bailout loans. Eventually Chrysler came under control of Italy's Fiat.
Today, the lineup has been pared down to a pair of sedans, a convertible and a minivan. However, after years of having lackluster entries in the very important midsize car category, Chrysler made major improvements in the performance, design and quality of its midsize sedan entry, the 200. The latest 300 also stands as a prime choice for a premium full-size sedan. Still, it remains to be seen as to whether this and future product releases will be enough to restore the company to its former glory.
User Reviews:
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Please dont buy this type of car. - 2008 Chrysler Sebring
By Isabel - January 22 - 8:51 amI been having some many problems..since I bought it...brakes light its on...battery, transmission...and the last problems...the car its turn off when Im on the highway. ..I had take this car to ensure erythromycin mechanics. .and they can find whats wrong with it..I had fix everything. .I regret it..I had put all my savings. ..on this car..never again I would buy a Chrysler
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great - 2005 Chrysler Pacifica
By ann - January 21 - 9:06 pmEnjoy the ride on long travels air works great the conrol of car works great
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Lemon - 2001 Chrysler PT Cruiser
By Clifford Milligan - January 19 - 11:50 am42,000 miles and I have replaced the head gaskets, oil pan gaskets, front wheel baring, front bushings and the Clutch Slave (dont ask me). While I love the look of this car, I will NEVER buy a Chrysler product without a 7/70 warranty - which they just eliminated.
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Niche vehicle - 2005 Chrysler PT Cruiser
By Rob Man - January 18 - 11:06 amOkay, its not for everybody. As a "mini-mini-van", it has no peer. Get the 5-speed and enjoy a modicum of performance (and the joy of rowing). As for utility, its HUGE inside. With the limited edition, you get all of the creature comforts plus a fairly good handling vehicle. Its noisy above 60 and the chassis gives away its truck heritage. Also, the trade value drops by half in only two years. Still - Id buy another in a heartbeat! I often coose it over my Japanese luxury-performance car and my bread-and- butter Japanese economy car for sheer fun. I repaet that its not for everybody, but if youre looking for a vehicle with certain special qualities, the PT Cruiser may just be it!
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Best mini van i have owned - 2017 Chrysler Pacifica
By nnnnnnnnnnnnnnn - January 18 - 9:28 amHave owned 5 Chrysler mini vans and this is the best.Have always put at least 200,000 miles on them with no major problems.Bought my pacifica limited 3 months ago and love it.
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bmd review - 2004 Chrysler Pacifica
By bmd432 - January 17 - 10:00 amThis is a great car and i love it. I dont think i have been in a better car in my life
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Awesome car - 2004 Chrysler PT Cruiser
By william d ortiz - January 17 - 10:00 amAwesome car. I love mine.
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watch this one - 2005 Chrysler 300
By Harley Charley - January 17 - 10:00 amAwsome car to drive and also performance driven.Everybody comments on its look and says (finally cadillac compition). Hands down a winner
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great buy - 2005 Chrysler 300
By brian jackson - January 17 - 10:00 amgreat fun, love to drive anywhere,
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AWESOME - 2005 Chrysler 300
By Rick Cardinal - January 17 - 10:00 amI have always owned a more expensive cars until I saw this one! It runs wonderful and have no complaints! I have several antique cars for week end fun but cant stop driving this car. I have a 6000 sq ft Victorian in a upscale area and everyone is walking over to look at the car instead of the vette and house. What a value for the money. I may buy the Hemi!
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