Overview & Reviews

Chrysler is generally considered part of the Big Three, a title that refers to the traditional triumvirate of domestic automakers. The current accuracy of this classification is open for debate, but there's no debating the fact that Chrysler has experienced a revival of sorts over the past few years.

Chrysler Corporation was founded in 1925 by Walter P. Chrysler, a noted machinist; he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.

The 1930s saw Chrysler boldly looking toward the future with the introduction of its revolutionary Airflow. Powered by a front-mounted inline-8, the car was one of the first to be designed with aerodynamics in mind, and featured swooping lines and a prominent grille. Perhaps a bit too ahead of its time, the Airflow was a flop with the public. Chrysler was able to survive the lean years of the Depression thanks to strong sales of its entry-level Dodge and Plymouth brands, whose vehicles boasted more traditional designs and much lower price tags.

Chrysler shined postwar. For a period in the late 1940s, it even surpassed Ford as the No. 2 U.S. automaker. The company's storied "Hemi" V8 engine debuted in 1951. Offering 180 horsepower, it was a significant improvement over Chrysler's previous 135-hp V8. The Hemi engine was meant to trounce the V8 offered by Cadillac, Chrysler's rival, and it kick-started Detroit's horsepower race of the 1950s and '60s. The '50s also saw the debut of treasured Chrysler classics like the handsome Town and Country and the sleek 300C.

By 1961, Chrysler had trimmed its line of brands by dropping the DeSoto nameplate. New technologies were also afoot, such as unibody construction (Chrysler was the first of the Big Three to introduce it) and the replacement of generators with alternators for a car's charging system. In the latter half of the '60s, Chrysler was heavily involved with NASCAR and producing performance-oriented cars.

At the same time, however, dark clouds were gathering. As with other domestic automakers, the 1970s proved to be a difficult decade due to the oil crisis, new government regulations and changing consumer tastes. A costly and ineffective overseas expansion further hurt the company's bottom line. By the late '70s, the company was in such financial disarray that it petitioned the government for $1.5 billion in loan guarantees to save it from bankruptcy.

Thanks to impressive public campaigning by then-chairman Lee Iacocca, the debut of the well-received K-car platform and the creation of the modern minivan, sales had improved dramatically by the mid-'80s. The government's loan was paid off seven years early. The picture further brightened in the late 1980s with Chrysler's purchase of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi known as Diamond Star Motors.

Success continued through the early 1990s. In 1998, German-based Daimler-Benz merged with Chrysler to form DaimlerChrysler. At the time, this deal was presented as a merger of equals. But it quickly became apparent that it was more of a purchase, with Daimler being the dominant partner.

Less than a decade later, that merger was no longer, as Daimler sold Chrysler (and Dodge) to a private equity firm in 2007. However, that merger had borne some worthwhile fruit, most notably in the form of the Chrysler 300 full-size sedan. The latter shared some chassis components with an older Mercedes-Benz E-Class platform.

As such, the 300 was a highlight for Chrysler that had a pleasingly solid feel to its driving dynamics that was further sweetened via an available powerful V8 engine. But soon after the split, America's economy slid into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy and the federal government intervened with bailout loans. Eventually Chrysler came under control of Italy's Fiat.

Today, the lineup has been pared down to a pair of sedans, a convertible and a minivan. However, after years of having lackluster entries in the very important midsize car category, Chrysler made major improvements in the performance, design and quality of its midsize sedan entry, the 200. The latest 300 also stands as a prime choice for a premium full-size sedan. Still, it remains to be seen as to whether this and future product releases will be enough to restore the company to its former glory.

User Reviews:

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  I Love this Car - 1997 Chrysler Concorde
  By Dan in GA - March 26 - 2:00 am

  First 4door Ive owned. Bought it used with 62000 miles. Never gave the gentleman who owned it before me a problem and it has given be nothing but bliss. I love its luxurious feel and design. It handles great and rides exceptionally.

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  Fun to Drive - 1997 Chrysler Sebring
  By xray - March 26 - 2:00 am

  I love the car. It has all the design elements lacking in most convertibles. I have had an unusual amount of service problems, leaky top, electronic compass, oxygen sensor, etc., but somehow it doesnt take away from the pleasure of driving it.

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  Good work van - 2001 Chrysler Voyager
  By Andy001111 - March 26 - 2:00 am

  Its been fine so far. I plan to keep it for many miles, so well see how it holds up

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  Time to Cruise - 2002 Chrysler Prowler
  By lschuch - March 24 - 2:00 am

  This is a weekend play car. It cant carry golf clubs to the course but it will haul tennis racquets to the court. My only problem was that the CD play had to be replaced. Not bad for the attention this car gets.

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  Beautiful but TOTALLY UNRELIABLE - 1997 Chrysler Sebring
  By Bart Fox - March 24 - 2:00 am

  My title says it all... this car gives you a lot for a little price... but you pay for it with constant mechanical and electrical problems. Bad breaks, too. I will never buy Chrysler again.

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  I love my car!!! - 2005 Chrysler 300
  By Michallene - March 23 - 7:13 am

  I have waited many years to buy the right new car. I did a lot of research on this car and the only problems anyone seemed to have were rear visibility and passing speed. I have no problems at all with either. I love the roominess of the vehicle and the smaller details that make my drive so comfortable. The first time I saw this car on the road I wanted to find out more about it. I went online to get an idea of the price and just about fell over. Beauty and affordability!! I was hooked. After the test drive there was no doubt this was and is the car for me and my family.

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  best of all worlds - 2003 Chrysler PT Cruiser
  By graphicguy - March 23 - 2:00 am

  Started looking for a "hauler" to do chores I would never attempt in my "regular" car. I looked at: Pick-ups--not my cup of tea minivans--definitely not my cup of tea SUVs--never go offroading, never had problems driving in snow before Vibe/Matrix--no low end torque Protege Wagon--no power Subaru WRX--not very quick with an automatic trans (which I need for my wife), no need for AWD That brought me to the PT GT: -its fast, very fast -handles as well or better than the Protege -sterling build quality -very reconfigurable for tons of room -best looking of anything out there

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  Style - 2000 Chrysler Concorde
  By Scott Wright - March 22 - 2:00 am

  Im glad I brought this car. I always get complements on this car. It is fun to drive and a real comfortable ride especially on long trips. This is the first Chrylser Ive ever brought and Im glad I did. A lot of style and comfort for the money

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  My Baby - 2005 Chrysler Crossfire
  By ilovemyz8 - March 21 - 10:00 am

  I have had no problems, but performance is definately lacking.

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  Better than the SLK - 2005 Chrysler Crossfire
  By entp105 - March 21 - 10:00 am

  Having owned both cars, I feel that I can accurately state that the Crossfire is an amazing deal. It has sexy lines, and is a very rare car. This car turns heads everywhere. The are two flaws. It could use a little extra horsepower, and Chrysler RUINED an excellent Mercedes designed CUP HOLDER, by raising the Air conditioning vent. This was absolutely ridiculous. The cup holder in the SLK was perfect, hidden and could hold to big cups. Chrysler engineers elected to get rid of it. HUGE MISTAKE. It is a huge detail when you have had both cars, and had the better cup holder in the SLK. However, I would still get this car again.