Overview & Reviews

Chrysler is generally considered part of the Big Three, a title that refers to the traditional triumvirate of domestic automakers. The current accuracy of this classification is open for debate, but there's no debating the fact that Chrysler has experienced a revival of sorts over the past few years.

Chrysler Corporation was founded in 1925 by Walter P. Chrysler, a noted machinist; he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.

The 1930s saw Chrysler boldly looking toward the future with the introduction of its revolutionary Airflow. Powered by a front-mounted inline-8, the car was one of the first to be designed with aerodynamics in mind, and featured swooping lines and a prominent grille. Perhaps a bit too ahead of its time, the Airflow was a flop with the public. Chrysler was able to survive the lean years of the Depression thanks to strong sales of its entry-level Dodge and Plymouth brands, whose vehicles boasted more traditional designs and much lower price tags.

Chrysler shined postwar. For a period in the late 1940s, it even surpassed Ford as the No. 2 U.S. automaker. The company's storied "Hemi" V8 engine debuted in 1951. Offering 180 horsepower, it was a significant improvement over Chrysler's previous 135-hp V8. The Hemi engine was meant to trounce the V8 offered by Cadillac, Chrysler's rival, and it kick-started Detroit's horsepower race of the 1950s and '60s. The '50s also saw the debut of treasured Chrysler classics like the handsome Town and Country and the sleek 300C.

By 1961, Chrysler had trimmed its line of brands by dropping the DeSoto nameplate. New technologies were also afoot, such as unibody construction (Chrysler was the first of the Big Three to introduce it) and the replacement of generators with alternators for a car's charging system. In the latter half of the '60s, Chrysler was heavily involved with NASCAR and producing performance-oriented cars.

At the same time, however, dark clouds were gathering. As with other domestic automakers, the 1970s proved to be a difficult decade due to the oil crisis, new government regulations and changing consumer tastes. A costly and ineffective overseas expansion further hurt the company's bottom line. By the late '70s, the company was in such financial disarray that it petitioned the government for $1.5 billion in loan guarantees to save it from bankruptcy.

Thanks to impressive public campaigning by then-chairman Lee Iacocca, the debut of the well-received K-car platform and the creation of the modern minivan, sales had improved dramatically by the mid-'80s. The government's loan was paid off seven years early. The picture further brightened in the late 1980s with Chrysler's purchase of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi known as Diamond Star Motors.

Success continued through the early 1990s. In 1998, German-based Daimler-Benz merged with Chrysler to form DaimlerChrysler. At the time, this deal was presented as a merger of equals. But it quickly became apparent that it was more of a purchase, with Daimler being the dominant partner.

Less than a decade later, that merger was no longer, as Daimler sold Chrysler (and Dodge) to a private equity firm in 2007. However, that merger had borne some worthwhile fruit, most notably in the form of the Chrysler 300 full-size sedan. The latter shared some chassis components with an older Mercedes-Benz E-Class platform.

As such, the 300 was a highlight for Chrysler that had a pleasingly solid feel to its driving dynamics that was further sweetened via an available powerful V8 engine. But soon after the split, America's economy slid into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy and the federal government intervened with bailout loans. Eventually Chrysler came under control of Italy's Fiat.

Today, the lineup has been pared down to a pair of sedans, a convertible and a minivan. However, after years of having lackluster entries in the very important midsize car category, Chrysler made major improvements in the performance, design and quality of its midsize sedan entry, the 200. The latest 300 also stands as a prime choice for a premium full-size sedan. Still, it remains to be seen as to whether this and future product releases will be enough to restore the company to its former glory.

User Reviews:

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  Tbe Best In Design - 2001 Chrysler Prowler
  By bikeman1 - August 18 - 2:00 am

  Over all the design is what makes the car. Performance is great for the the size and weight of the vehicle. Could use a little more headroom with the top up. A VERY FUN CAR TO DRIVE AND BE SEEN IN.

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  Love this Van - 2002 Chrysler Voyager
  By steve blum - August 18 - 2:00 am

  This van is perfect. It handles well. It looks great, If there is any drawback, Its everybody has one. You cant be unique. I would buy this van again.

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  Crossfire is one hot ride - 2004 Chrysler Crossfire
  By Dvetteguy - August 18 - 2:00 am

  The Chrysler Crossfire is in fact one hot ride. It would be easy to leave it at this by just saying that everyone that sees the car thinks that it cost much more than it does. I have found no one that does not love the looks of the car. It does not nook as generic as most of the cars in its class. The ride is solid in the way of a Mercedes sedan and performs great. Handles great as if on rails. I also own a Corvette, and have owned z-cars, a Porsche, Mustangs and Cameros. This car is the real deal. Check it out before you buy anything else.You also receive matching luggage.

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  Crossfire Stirs Passion - Play. - 2004 Chrysler Crossfire
  By jeff fisher - August 18 - 2:00 am

  If youre looking for a car with serious road presence - Crossfire is for you. Grip is tenacious from huge wheel/tire combo and well-sorted Mercedes suspension. 5-speed auto is smooth & learns your driving style as you go. V6 power is plenty (for 0-60 in 6.4 secs)and an even torque band. Not a noisy sports car, a sophisticated coupe - and different!

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  good but... - 2004 Chrysler Pacifica
  By brettp - August 18 - 2:00 am

  great car, but, milage is not what they said it would be...I got an awd and on the hwy it gets only 17 mpg...not good. poor rear visabilaty, 3rd row seat a little small. if you lower the back windows over 45 mph you will have waffling sound(not good) poor rear visability

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  From mountains to the beach - 2004 Chrysler Pacifica
  By Wyatt Potter - August 18 - 2:00 am

  We drove from Pinehurst to Mt Mitchell which is the highest mountain east of the Mississippi. The Pacifica handled beautifully on the mountain roads and the expressways to and from. We then drove to the beach with plenty of room for baggage and supplies. Many people have turned an eye and complimented the appearance.

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  It was for the wife but I fell in love - 2004 Chrysler Pacifica
  By cozz4ever - August 18 - 2:00 am

  Its a beautiful car/truck/wagon in and out with lots of space everywhere. Handles turns very, very well. Feels like and drives like a German car. It offered more features than the competition with more HP and more fuel economy at a much better price . Lots of head room. Beautiful sounds from the exhaust upon startup.

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  New Crossovers Pacifica - 2004 Chrysler Pacifica
  By ccjcac1 - August 18 - 2:00 am

  Seating fairly comfortable. Performance pretty good for such a heavy car with a V-6. Sound system excellent. Herky jerky acceleration. No storage space behind third row seating.

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  Hurry to lease a Pacifica - 2004 Chrysler Pacifica
  By mikesurf - August 18 - 2:00 am

  Hurry--this vehicle is a steal! It has the look and features--even in my standard model--of a much higher priced vehicle, is remarkably quiet at idle & cruise for a "wagon type" vehicle (open cargo areas inherently create more noise , and with the second row buckets feels sporty enough for a single guy (me). AND, this is one of the few vehicles around that the mfr is willing to stand behind by assuming resale risk with a great lease program. This has a 54% 36 mo/12K residual ++ $3000 rebate till 04 so you as lessee save big on depreciatn Many other SUV types are only at about a 44% to 47% resdl which costs US big$!

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  Pacifica a wonderful ride - 2004 Chrysler Pacifica
  By Willie9 - August 18 - 2:00 am

  Ive had my Pacifica for 2 months now and I have already clocked 7400 wonderful miles. Ride is excellent, 21 mpg is my best with 16 mpg being my worst. Power is very good.