Overview & Reviews

Chrysler is generally considered part of the Big Three, a title that refers to the traditional triumvirate of domestic automakers. The current accuracy of this classification is open for debate, but there's no debating the fact that Chrysler has experienced a revival of sorts over the past few years.

Chrysler Corporation was founded in 1925 by Walter P. Chrysler, a noted machinist; he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.

The 1930s saw Chrysler boldly looking toward the future with the introduction of its revolutionary Airflow. Powered by a front-mounted inline-8, the car was one of the first to be designed with aerodynamics in mind, and featured swooping lines and a prominent grille. Perhaps a bit too ahead of its time, the Airflow was a flop with the public. Chrysler was able to survive the lean years of the Depression thanks to strong sales of its entry-level Dodge and Plymouth brands, whose vehicles boasted more traditional designs and much lower price tags.

Chrysler shined postwar. For a period in the late 1940s, it even surpassed Ford as the No. 2 U.S. automaker. The company's storied "Hemi" V8 engine debuted in 1951. Offering 180 horsepower, it was a significant improvement over Chrysler's previous 135-hp V8. The Hemi engine was meant to trounce the V8 offered by Cadillac, Chrysler's rival, and it kick-started Detroit's horsepower race of the 1950s and '60s. The '50s also saw the debut of treasured Chrysler classics like the handsome Town and Country and the sleek 300C.

By 1961, Chrysler had trimmed its line of brands by dropping the DeSoto nameplate. New technologies were also afoot, such as unibody construction (Chrysler was the first of the Big Three to introduce it) and the replacement of generators with alternators for a car's charging system. In the latter half of the '60s, Chrysler was heavily involved with NASCAR and producing performance-oriented cars.

At the same time, however, dark clouds were gathering. As with other domestic automakers, the 1970s proved to be a difficult decade due to the oil crisis, new government regulations and changing consumer tastes. A costly and ineffective overseas expansion further hurt the company's bottom line. By the late '70s, the company was in such financial disarray that it petitioned the government for $1.5 billion in loan guarantees to save it from bankruptcy.

Thanks to impressive public campaigning by then-chairman Lee Iacocca, the debut of the well-received K-car platform and the creation of the modern minivan, sales had improved dramatically by the mid-'80s. The government's loan was paid off seven years early. The picture further brightened in the late 1980s with Chrysler's purchase of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi known as Diamond Star Motors.

Success continued through the early 1990s. In 1998, German-based Daimler-Benz merged with Chrysler to form DaimlerChrysler. At the time, this deal was presented as a merger of equals. But it quickly became apparent that it was more of a purchase, with Daimler being the dominant partner.

Less than a decade later, that merger was no longer, as Daimler sold Chrysler (and Dodge) to a private equity firm in 2007. However, that merger had borne some worthwhile fruit, most notably in the form of the Chrysler 300 full-size sedan. The latter shared some chassis components with an older Mercedes-Benz E-Class platform.

As such, the 300 was a highlight for Chrysler that had a pleasingly solid feel to its driving dynamics that was further sweetened via an available powerful V8 engine. But soon after the split, America's economy slid into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy and the federal government intervened with bailout loans. Eventually Chrysler came under control of Italy's Fiat.

Today, the lineup has been pared down to a pair of sedans, a convertible and a minivan. However, after years of having lackluster entries in the very important midsize car category, Chrysler made major improvements in the performance, design and quality of its midsize sedan entry, the 200. The latest 300 also stands as a prime choice for a premium full-size sedan. Still, it remains to be seen as to whether this and future product releases will be enough to restore the company to its former glory.

User Reviews:

• 

  Sebring Fever - 2003 Chrysler Sebring
  By Hugh Beaugez - July 24 - 2:00 am

  This is my fourth Sebring convertible. Its not how many miles per galleon but how many smiles per mile you get!

• 

  Fun Car - 2003 Chrysler Sebring
  By Allbrake - July 24 - 2:00 am

  Just a real fun car, has pep when you need it, and it is reliable. It always get a second look from people, its lines are sharp and it handles excellent

• 

  tight - 2003 Chrysler Sebring
  By wu - July 24 - 2:00 am

  the ride is off da rip. i crooz and pick up mamas in it. hey it worked for me.

• 

  WONDER SEBRING - 2003 Chrysler Sebring
  By Lynda Richmond - July 24 - 2:00 am

  I took my Grand daughter on vacation to Tennessee. We explored the mountains in the Sebring and I couldnt believe the response and the ease of handling the sharp turns and the down grades, it never missed a beat. This is a wonderful car to drive and a fantastic car to ride in. I will never buy anything else. My Granddaughter thinks we are cool when we ride around with the top down. We are!!!

• 

  Jims Patroit Blue Convertible - 2003 Chrysler Sebring
  By jimmatt766 - July 24 - 2:00 am

  My decision to buy a convertible was made before I looked at the Chrysler. What brought me to the Sebring was that it was a stylish four passanger car that gave it looks and made it functional for a family. I selected Patroit blue with a cream leather interior. This car turns heads! It is fun to drive and comfortable on extended trips. There are some interior things I would change such as the location of the front cup holders. All in all I am satisfied with the purchase.

• 

  great car! - 2003 Chrysler Sebring
  By LadyPam - July 24 - 2:00 am

  I love this car. Its not a compact, is very stable and gets great gas mileage.

• 

  Great Car - 2003 Chrysler Sebring
  By Geo Soucy - July 24 - 2:00 am

  My wife and I love our new Sebring convertible. We previously owned a Lebaron convertible, and our new Sebring is head and shoulders above the Lebaron for comfort, performance, and driveability. It is easy to get in and out of and totally easy to drive.

• 

  good car - 2003 Chrysler Sebring
  By n312pe - July 24 - 2:00 am

  this is my second chrysler convertable both have not given me any trouble at all would buy again at the end of this lease.

• 

  SEBRING - 2003 Chrysler Sebring
  By pamperdenise - July 24 - 2:00 am

  This is my 2nd Sebring in 2 years, my last one went to my son. Safe and fun car.Only thing that would help living in toll booth city ( chicago Area) would be the coin dish or slots where you can reach handy. I have seen the adjustable cup holders in other cars. that would be a plus in this cars new design.

• 

  I love My Sebring - 2003 Chrysler Sebring
  By mascvers - July 24 - 2:00 am

  I love my Sebring Convertible. This is my second one, back to back.