Overview & Reviews

Chrysler is generally considered part of the Big Three, a title that refers to the traditional triumvirate of domestic automakers. The current accuracy of this classification is open for debate, but there's no debating the fact that Chrysler has experienced a revival of sorts over the past few years.

Chrysler Corporation was founded in 1925 by Walter P. Chrysler, a noted machinist; he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.

The 1930s saw Chrysler boldly looking toward the future with the introduction of its revolutionary Airflow. Powered by a front-mounted inline-8, the car was one of the first to be designed with aerodynamics in mind, and featured swooping lines and a prominent grille. Perhaps a bit too ahead of its time, the Airflow was a flop with the public. Chrysler was able to survive the lean years of the Depression thanks to strong sales of its entry-level Dodge and Plymouth brands, whose vehicles boasted more traditional designs and much lower price tags.

Chrysler shined postwar. For a period in the late 1940s, it even surpassed Ford as the No. 2 U.S. automaker. The company's storied "Hemi" V8 engine debuted in 1951. Offering 180 horsepower, it was a significant improvement over Chrysler's previous 135-hp V8. The Hemi engine was meant to trounce the V8 offered by Cadillac, Chrysler's rival, and it kick-started Detroit's horsepower race of the 1950s and '60s. The '50s also saw the debut of treasured Chrysler classics like the handsome Town and Country and the sleek 300C.

By 1961, Chrysler had trimmed its line of brands by dropping the DeSoto nameplate. New technologies were also afoot, such as unibody construction (Chrysler was the first of the Big Three to introduce it) and the replacement of generators with alternators for a car's charging system. In the latter half of the '60s, Chrysler was heavily involved with NASCAR and producing performance-oriented cars.

At the same time, however, dark clouds were gathering. As with other domestic automakers, the 1970s proved to be a difficult decade due to the oil crisis, new government regulations and changing consumer tastes. A costly and ineffective overseas expansion further hurt the company's bottom line. By the late '70s, the company was in such financial disarray that it petitioned the government for $1.5 billion in loan guarantees to save it from bankruptcy.

Thanks to impressive public campaigning by then-chairman Lee Iacocca, the debut of the well-received K-car platform and the creation of the modern minivan, sales had improved dramatically by the mid-'80s. The government's loan was paid off seven years early. The picture further brightened in the late 1980s with Chrysler's purchase of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi known as Diamond Star Motors.

Success continued through the early 1990s. In 1998, German-based Daimler-Benz merged with Chrysler to form DaimlerChrysler. At the time, this deal was presented as a merger of equals. But it quickly became apparent that it was more of a purchase, with Daimler being the dominant partner.

Less than a decade later, that merger was no longer, as Daimler sold Chrysler (and Dodge) to a private equity firm in 2007. However, that merger had borne some worthwhile fruit, most notably in the form of the Chrysler 300 full-size sedan. The latter shared some chassis components with an older Mercedes-Benz E-Class platform.

As such, the 300 was a highlight for Chrysler that had a pleasingly solid feel to its driving dynamics that was further sweetened via an available powerful V8 engine. But soon after the split, America's economy slid into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy and the federal government intervened with bailout loans. Eventually Chrysler came under control of Italy's Fiat.

Today, the lineup has been pared down to a pair of sedans, a convertible and a minivan. However, after years of having lackluster entries in the very important midsize car category, Chrysler made major improvements in the performance, design and quality of its midsize sedan entry, the 200. The latest 300 also stands as a prime choice for a premium full-size sedan. Still, it remains to be seen as to whether this and future product releases will be enough to restore the company to its former glory.

User Reviews:

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  Awesome ride - 2005 Chrysler Crossfire
  By bhul - May 16 - 5:58 am

  Most fun a person can have on four wheels, legally.Wife plans on keeping forever. Wife doesnnt want to go to work she just wants to ride around with top down all the time. Says she will never be without a convertible. She loves her car, loves her house, and loves her man, I think in that order too. Will be hard to beat this Christmas present.

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  What a Car! - 2004 Chrysler Sebring
  By billt - May 16 - 2:00 am

  Driving this car is fun. Ive only had it a few days, but the manual shifting made available along with automatic Shift, is awesome. The car has a lot of get up and go, and the price is right. My first Chrysler, and Im wondering why it took me so long. It will be my car of choice as long as I can have the top down. I also had a great salesman who wasnt high pressured, and he let me go at my own pace as I decided to buy this convertible. It was a great experience.

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  hate it cant wait to get rid of it - 2004 Chrysler Sebring
  By cool man big car - May 16 - 2:00 am

  hate it the quality is bad im mean bad the part that holds up the trunk melted twice the paint used to be blue now it is black. hate it beware dont get it forget it was even made in fact all the chrysler are bad

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  A car to love - 2005 Chrysler 300
  By outlaws - May 16 - 2:00 am

  This is a very nice car for the price of 23,000. This car has unsupased luxury and preformence for the price.I think this car looks like a 50,000 but no its a chrsler.

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  Yes It Got A Hemi ! - 2005 Chrysler 300
  By Hemi man - May 16 - 2:00 am

  Great wat to buy American/German vehicle without being charged 2 arms and 2 legs!

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  Great Road Car - 2007 Chrysler Pacifica
  By mrpops - May 14 - 10:05 am

  I bought my vehicle in Oct 2004. We travel a lot and always use this vehicle. It is comfortable and road steady. All vehicles should have the same feel. I wish the floor was flat when the rear seats are laid down. Good capacity.

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  Everyone should have one! - 2006 Chrysler Pacifica
  By Bret - May 12 - 8:14 am

  I had originally thought the Pacifica was lacking in aesthetics, but now I feel completely different. It shares its sleek design with the similar Mercedes crossover model. Well call it unique. Performance is A++. The 3.5ltr engine pumps out 250hp and is very capable of breaking the tires loose from the asphalt. Fuel economy is average, but certainly acceptable for a full-size vehicle. Interior comfort is a huge plus for those in the front as well as back seating areas.

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  2006 Pacifica - 2006 Chrysler Pacifica
  By 2006 Pacifica - May 11 - 11:29 am

  Comfortable for 4 people, quiet and rides good. I have over 23,000 miles and have had no problems. It does have some bad blind spots that you have to get use to driving with.

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  great vehicle - 2004 Chrysler Pacifica
  By b hastings - May 11 - 10:00 am

  after one year, meets all hype and expectations- great family car with car ride equal to prestige cars with realistic buy cost and maintenance

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  my 300C - 2005 Chrysler 300
  By brex64 - May 11 - 10:00 am

  Best car value on the market today. Certainly will keep me from going back to Cadillac or Europeans