Overview & Reviews

Chrysler is generally considered part of the Big Three, a title that refers to the traditional triumvirate of domestic automakers. The current accuracy of this classification is open for debate, but there's no debating the fact that Chrysler has experienced a revival of sorts over the past few years.

Chrysler Corporation was founded in 1925 by Walter P. Chrysler, a noted machinist; he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.

The 1930s saw Chrysler boldly looking toward the future with the introduction of its revolutionary Airflow. Powered by a front-mounted inline-8, the car was one of the first to be designed with aerodynamics in mind, and featured swooping lines and a prominent grille. Perhaps a bit too ahead of its time, the Airflow was a flop with the public. Chrysler was able to survive the lean years of the Depression thanks to strong sales of its entry-level Dodge and Plymouth brands, whose vehicles boasted more traditional designs and much lower price tags.

Chrysler shined postwar. For a period in the late 1940s, it even surpassed Ford as the No. 2 U.S. automaker. The company's storied "Hemi" V8 engine debuted in 1951. Offering 180 horsepower, it was a significant improvement over Chrysler's previous 135-hp V8. The Hemi engine was meant to trounce the V8 offered by Cadillac, Chrysler's rival, and it kick-started Detroit's horsepower race of the 1950s and '60s. The '50s also saw the debut of treasured Chrysler classics like the handsome Town and Country and the sleek 300C.

By 1961, Chrysler had trimmed its line of brands by dropping the DeSoto nameplate. New technologies were also afoot, such as unibody construction (Chrysler was the first of the Big Three to introduce it) and the replacement of generators with alternators for a car's charging system. In the latter half of the '60s, Chrysler was heavily involved with NASCAR and producing performance-oriented cars.

At the same time, however, dark clouds were gathering. As with other domestic automakers, the 1970s proved to be a difficult decade due to the oil crisis, new government regulations and changing consumer tastes. A costly and ineffective overseas expansion further hurt the company's bottom line. By the late '70s, the company was in such financial disarray that it petitioned the government for $1.5 billion in loan guarantees to save it from bankruptcy.

Thanks to impressive public campaigning by then-chairman Lee Iacocca, the debut of the well-received K-car platform and the creation of the modern minivan, sales had improved dramatically by the mid-'80s. The government's loan was paid off seven years early. The picture further brightened in the late 1980s with Chrysler's purchase of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi known as Diamond Star Motors.

Success continued through the early 1990s. In 1998, German-based Daimler-Benz merged with Chrysler to form DaimlerChrysler. At the time, this deal was presented as a merger of equals. But it quickly became apparent that it was more of a purchase, with Daimler being the dominant partner.

Less than a decade later, that merger was no longer, as Daimler sold Chrysler (and Dodge) to a private equity firm in 2007. However, that merger had borne some worthwhile fruit, most notably in the form of the Chrysler 300 full-size sedan. The latter shared some chassis components with an older Mercedes-Benz E-Class platform.

As such, the 300 was a highlight for Chrysler that had a pleasingly solid feel to its driving dynamics that was further sweetened via an available powerful V8 engine. But soon after the split, America's economy slid into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy and the federal government intervened with bailout loans. Eventually Chrysler came under control of Italy's Fiat.

Today, the lineup has been pared down to a pair of sedans, a convertible and a minivan. However, after years of having lackluster entries in the very important midsize car category, Chrysler made major improvements in the performance, design and quality of its midsize sedan entry, the 200. The latest 300 also stands as a prime choice for a premium full-size sedan. Still, it remains to be seen as to whether this and future product releases will be enough to restore the company to its former glory.

User Reviews:

• 

  grand touring - 2004 Chrysler Pacifica
  By blueyes - June 11 - 10:00 am

  THIS UNIT IS A TRUE JOY TO OWN, EXCEPT AT THE GAS PUMP. 18.7 MPG ISNT BAD OVERALL FOR AN SUV? OF THIS SIZE THOUGH. ALL-WHEEL DRIVE MAKES IT NIMBLE AND QUICK IN TOUGH PARKING LOT SITUATIONS. THE ADJUSTABLE AND RECLINING SECOND ROW SEATING IS GREAT FOR RIDERS AND THE FOLD FLAT SEATS MAKE CARGO HAULING A BREEZE. THE TRANSMISSION TAKES A BIT OF GETTING USED TO. USE OF THE BUMP SHIFT IS A MUST IN THE MOUNTAINS. USE 2 AND 3 AND FORGET THE D POSITION IN THE HILLS. PERFORMANCE IS GREAT THEN.

• 

  My 2002 Pt - 2002 Chrysler PT Cruiser
  By my pt - June 10 - 4:26 pm

  I bought my PT NEW and I love it and I have great gas mileage. I would not sell this car I love this car. I love driving it and it is fun. I have a good pick up speed with it and I would buy another one if I have too.

• 

  Best Value on 4 Wheels?? - 2004 Chrysler Pacifica
  By kpmnd85 - June 10 - 2:00 am

  I had seen the Pacifica a year ago and was initially turned off by the price. The vehicle I saw was loaded with a sticker price floating towards $40K. Two months ago, I saw a local dealership advertising the Pacifica for $25K. I wound up getting another $1K off. Granted this is the base model but its content is similar to the Lincoln LS I was driving which stickered near $38K. Throw in the 4yr 0% interest and this has me wondering if its close to the best deal on four wheels.

• 

  Hot Wheels - 2004 Chrysler Pacifica
  By parents - June 10 - 2:00 am

  Perfect Car for a family of 4 - plus two dogs. Holds lots of hockey equipment! Great for costco runs...but doesnt make you feel like your driving a truck or a mini-van. Its sweet interior makes you feel more like youre driving a Mercedes than these other vehicles.

• 

  pacifica review - 2004 Chrysler Pacifica
  By jato - June 10 - 2:00 am

  I like to car and get a lot of compliments, it is fun to drive and handle well on long trips.

• 

  I am Much Impressed - 2005 Chrysler 300
  By Robert Clarke - June 9 - 7:34 pm

  Just bought a 2005 Limited with 32K and I have recently put on 1K in 2 weeks! I am extremely satisfied and impressed with this car. Unique look and Mercedes Benz handling for very little money. Not one squeak or rattle and very smooth ride. I know others have complained about the Continental tires, but they do supply tenacious grip in the corners. Chrysler got it right the first time!

• 

  P T Cruiser GT Conv. Hi Perf Turbo - 2005 Chrysler PT Cruiser
  By pt cruiser conv.gt. - June 9 - 3:43 am

  My PT Cruiser GT Turbo Conv. is the most observer admired car that I have ever owned....and Ive owned a dozen coverts. It also accelerates faster than my 69 Corvette 427 or my 350 Formula Firebird and with a select- matic trans is more fun to drive than anything I have ever owned. My PT GT Hi Perf Turbo Conv is the BEST car I have ever owned...regardless of price. regardless of price .

• 

  Summary - 2002 Chrysler PT Cruiser
  By Lucifer221 - June 8 - 10:00 am

  Vehicle is peppy for a 4 cylinder. Overall styling is excellent. Interior is very roomy for 4 adults. Plenty of cargo room!!!! Controls are easy to manage, but power window controls are on the dashboard.

• 

  A Pleasure to Drive - 2004 Chrysler Pacifica
  By barHbar - June 7 - 7:53 pm

  I usually keep a car no more than 18 months. I have kept this care for 5 years and have 120k miles. Transmission rebuilt at 110k is all. I have only two negative things to say. 1) there is a bad blind spot on right rear window exceedingly dangerous. You really need to watch it. 2) Chryslers just dont seem to keep their value and because of that, no more Chryslers. The Car is great and I would buy another if they were to keep making them and I could get the price down to pay for the depreciation problem.

• 

  Pacifica is he TOPS - 2017 Chrysler Pacifica
  By James Lowe - June 7 - 2:09 pm

  I had 8012 Honda limited and waited for the new 2018 to come out when I had looked at it and went directly and bought the 2017 Chrysler Pacifica loaded limited there is no comparison in the vehicles Chrysler has really done a wonderful job The vehicle has many more options then youre even available on Honda it is the most complete vehicle I have ever bought it has everything except a heads up display that you can put on the car I am really impressed and pleased with the Pacifica and it was $6000 cheaper than the Honda noted that wouldnt make any difference because this vehicle has many more options ChryslerI did not leave anything of this vehicle its amazing Chrysler is again the front runner in the van business