Overview & Reviews

Owned by General Motors, Cadillac is America's most prestigious domestic luxury automaker. For most of its existence, the company was known exclusively for its cushy, senior-friendly sedans, but in more recent years the automaker has revised and expanded its lineup in a successful effort to attract a new, younger generation. Cadillac's roster now includes SUVs (its Escalade is a favorite of both rappers and suburban moms), a crossover and even a high-performance wagon.

Born in 1902, Cadillac was founded by Henry Martyn Leland, a manufacturer of automotive components. He named the company after a noted French explorer who discovered Detroit in the early 1700s. Leland helped create one of the company's earliest offerings -- the Cadillac Osceola, noted for being the industry's first concept car and the first closed-body car made in America. Only one Osceola was made, but it helped spark a trend; closed bodies caught on and spread like wildfire through the industry.

Cadillac quickly gained a reputation for specializing in precise craftsmanship and for using standardized parts. The success of early Cadillacs like the Model A and the "30" made the brand a sales success, so much so that the automaker was purchased by General Motors in 1909. The marque became GM's luxury division, and its list of innovations grew. Cadillac was the first U.S. auto manufacturer to produce a V8, the first to use thermostatic control of a cooling system and the first to offer dash-controlled headlights. During the 1930s, the brand earned a strong reputation for producing powerful and smooth V12 and V16 engines.

Soon after World War II, Cadillac history hit a high point as its tailfinned and chrome-laden cars became the epitome of American postwar automotive style. Cadillac's tailfin took its cue from Lockheed's P38 Lightning Aircraft, and was the brainchild of designer Frank Hershey. Vehicles like the Coupe de Ville and Fleetwood El Dorado made Cadillac a staple in upscale neighborhoods and among the Hollywood set.

By the 1960s, Cadillac's flashy tailfins had given way to a new styling cue: vertical taillights. This attribute was in evidence on one of Cadillac's most successful new cars of that decade, the Fleetwood Sixty Special. The Fleetwood offered luxury features that were cutting-edge for its day, such as fold-down writing tables, footrests and a tilt-and-telescoping steering wheel.

The gas crunch of the 1970s, however, started a downward trend for the company. Cadillac's Titanic-sized behemoths that ruled the highways in previous decades were increasingly out of touch and out of favor. Cadillac responded to the changing times by downscaling the dimensions of many vehicles in its lineup. Despite this smart maneuvering, the automaker's fortunes suffered in the late '70s when it unveiled a diesel engine that quickly earned a reputation for spotty performance.

The 1980s saw the redesign of the Seville, a vehicle whose unique bustle-back styling sparked a trend and inspired its share of imitators. That decade also witnessed the rollout of the Cimarron, a small car that was essentially a rebadged Chevy Cavalier, the latter an economy car not exactly known for excellence. Understandably, the Cimarron never caught on with the public. Things got worse when Cadillac launched a series of underpowered, unreliable V8s during the first half of that decade that, along with the notoriously unreliable diesel, cost the automaker thousands of customers, millions of dollars and immeasurable damage to its reputation.

By the early '90s, Cadillac started a major turnaround as it brought out redesigned, stylish models with vastly improved engines. Shortly after the new millennium bowed, the company adopted its "Art & Science" design philosophy. With styling cues that included sharp, almost severe lines and stacked headlamps, Art & Science was first seen on Cadillac's 1999 Evoq concept roadster. By the mid-2000s, this bold new look had reinvigorated the company's sales, and was seen on hits such as the Escalade SUV and the CTS sport sedan.

This fresh styling, coupled with improvements in performance and overall product quality, has done a great deal to help Cadillac recover much of its previous status. Today's Cadillacs, which include coupes, sedans, crossovers and SUVs, are known for offering powerful engines, chiseled lines, sharp handling and a full accoutrement of luxury features.

User Reviews:

• 

  Great SUV - 2004 Cadillac SRX
  By randtauwers - August 23 - 2:00 am

  The styling is great, it is comfortable, it has all the features you could want, luxurious, fun to drive, the huge moon roof is awesome. It is really a great SUV!

• 

  MIKE FITZPATRICKS REVIEW - 2003 Cadillac CTS
  By MIKE FITZPATRICK - August 23 - 2:00 am

  THIS CAR IS EXACTLY THE RIGHT SIZE AND PERFORMANCE LEVEL THAT ANYONE WOULD EVER NEED. ITS PERFECT AND IM GLAD TO BE WITH CADILLAC AFTER OWNING IMPORTS MY ENTIRE LIFE.

• 

  A great commuter car - 2004 Cadillac Deville
  By Dennis Donlin - August 23 - 2:00 am

  I have a 45 minute commute through some worn streets in a northern climate, and the DTS is a great vehicle. It is extremely sure footed, very comfortable, roomy but easy to manuever and a great value. The sound system is extroidinary, XM is a must.

• 

  onstar - 2004 Cadillac Escalade
  By bernie g - August 23 - 2:00 am

  the only thing that could be improved would be the directions given by onstar

• 

  Love my SRX - 2004 Cadillac SRX
  By mhousealum - August 19 - 2:00 am

  Bought my 04 SRX V-6 RWD on August 13th, 2004. Most recent vehicles owned are 2002 Lexus LS 430, 2000 Mercedes CLK 320, and a 1994 BMW 530i. I can honestly say this is my favorite vehicle of the bunch. My SRX has been upgraded to 20" wheels, Owens side running boards, and also comes with Ultraview sunroom, lux package with power third row seat. Im not a truck person, so the driving experience of the SRX was a big plus, as it drives like a car.

• 

  My 5th Cadillac - 1993 Cadillac Eldorado
  By Craig Rutherford - August 18 - 2:00 am

  I travel quite a lot with my business. The car is an excellant piece of machienery. I will most certainly our another. It drives wonderfully and gets great fuel mileage. I would highly recommend owning a car like this. Even for the age, the car looks new. This is a car that you wouldnt be ashamed for being seen in.

• 

  best sport utility! - 2004 Cadillac SRX
  By import guy - August 17 - 2:00 am

  handles like a car and has the capability of an suv!! The perfect vehicle.

• 

  love the car - 2003 Cadillac Deville
  By rickC - August 16 - 2:00 am

  Had a transmition fluid leak that should have been caught in the used car process

• 

  Fantactic Driving Machine - 2004 Cadillac SRX
  By Barbara Eitelman - August 13 - 2:00 am

  You will love this car. It is the finest car Ive ever owned. Friends and neighbor are all over. A neighbor bought one after test driving mine.

• 

  Thinking Differently About Cadillac - 2004 Cadillac SRX
  By Nanunit - August 12 - 2:00 am

  Cadillac definitely has a winner in this SRX! I never thought that I would own a Cadillac, but this car really impressed me. First, I really liked the exterior styling--it has a "cut" look that is very appealing --solid and premium. I think the rounded egg design of the Lexus 330 is behind the times. The SRX drives like car, has great performnace and is very comfortable and refined. The V6 is sweet. Given the weight it accelerates nicely and effortlessly The interior design is well-integrated--controls are easy to use and intuitive and the seats are great. The quality exceeded my expectations-- I cant find any fault.