Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Z3 coupe - 1999 BMW Z3
  By Max Sirotovsky - June 10 - 2:00 am

  BEST CAR EVER MADE IN THE WHOLE WORLD!!!!!!!!!!!!!!!!!!!!!!!! BEST EVERYTHING.

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  10 years - 1991 BMW 5-Series
  By Gerome - June 10 - 2:00 am

  This is my 3rd BMW, and although I now know they start to need some attention at about 10 years old, the engine if taken care of will perform forever. The overall build, quality and performance of these cars are remarkable and I will probably always own a BMW.

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  Definitely the Ultimate Driving Machine! - 2008 BMW 3-Series
  By trojanfanjen - June 9 - 1:50 am

  Just got the 4-door 328i for Christmas, my first BMW. Ive had 2 Acuras prior to this car, and the BMW makes the Acura drive like a Ford. Its amazing!! Handling is incredible. Run flat tires make for a very smooth ride. Turning radius cant be beat. Takes tight curves really smoothly, and the acceleration is amazing. I truly LOVE this car, and cant imagine driving anything but a BMW from here on out.

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  Best 7 Yet - 2002 BMW 7-Series
  By Christopher Amico - June 8 - 2:00 am

  I have owned 4 7s. This is my 5th and best one yet..

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  Awesome Car - 1999 BMW 5-Series
  By rapids23 - June 7 - 2:00 am

  This car is serious. I just bought it last month and I have never been more impressed with a 4 door sports car. I had turned in my SL500 and this car is everything that car was (except for the convertible!) and I can put a baby seat in the back!

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  THE BEST CAR OF BMW - 2002 BMW M5
  By habeeb jamshif - June 7 - 2:00 am

  this is a very fun vehicle to drive and i enjoy every second i drive! it is very fast and an adrenaline rush to drive.

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  Fabulous piece of machinery - 2002 BMW 7-Series
  By Fredgpi - June 6 - 2:00 am

  Cadillac & Corvette owner for 40 years with an occasional muscle car thrown into the mix buying foreign anything was a difficult choice. BMW has incorporated a symphany of technology and luxurious appointments with a muscle car soul. All cars of the future will chase the 745.

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  Looks nice, completey unreliable! - 1998 BMW 7-Series
  By Michael S. - June 6 - 2:00 am

  I leased a used, 1998 BMW740I. I felt confident that I would be protected by the manufacturers warranty. However I later learned that the warranties are tiered and started expiring months after I signed the lease. The car only had 19K miles, and Ive only put 12K on it. I am turning it in early becuase it has so many mechanical problems, mostly electircal, but it has also has overheated three times, leaving me stranded. I cant afford to miss any more work. This car is going to ruin my career. I want my Toyota back!

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  Great car for the age - 1990 BMW 3-Series
  By bmwboy - June 6 - 2:00 am

  words cant describe the quality and the performance of this car. This car hase so many items that some of the cars today dont have like rocaro racing seats etc....

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  A topless wonder!! - 2002 BMW Z3
  By Bill Fritz - June 6 - 2:00 am

  Bought it used with 3800 miles on it. Has been used for 1 1/2 yrs with total enjoyment. I love this car and keep it garaged and cleaned off after every use. It now has 18000 miles and is still as good as new, a real dream car.