Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

• 

  BMW 328i: better than youd expect. - 2007 BMW 3-Series
  By Greg - December 15 - 3:51 pm

  Ive only owned this car for about 7 months, but I can assure you its been a privilege. The inline 6 provides plenty of power with surprisingly-quick acceleration, yet very efficient. It seems to have a perfect balance of highway comfort and performance that begs to be driven through the bends faster than you thought possible. The driver can get all the info he needs from steering response and the pedals and the 6-speed Steptronic is a blast. There really are two ways to drive this car: like a true luxury sedan or a true performance sedan. Either way, its darn near perfect.

• 

  Awesome!! - 2003 BMW 5-Series
  By John - December 15 - 12:25 pm

  Needed a sedan for my wife and wanted something fun to drive for me with room for kids, dog and golf clubs. Purchased the 530i with sport package. Never expected the handling and responsiveness. Enough power for a car this size and decent gas mileage. The sport wheels just want to make you stare at the car and admire!!!!

• 

  Very good & getting better - 2009 BMW 5-Series
  By lenk58 - December 14 - 2:34 pm

  This is our 3rd 5 series starting in 2003, 2006 and 2009. Each model has gotten better, especially with horsepower. The 2003 could barely get out of its own way. Over the years they have increased horsepower by 50. The car drives great, handles well and is good on gas. Sound, navigation systems are great and seat comfort is also fine. It still could use an upgrade on horsepower over 230.

• 

  Superb - 2010 BMW 7-Series
  By RAB - December 13 - 10:02 pm

  I just picked up this car in Europe and drove it 800 miles. The car is outstanding in every way. I ordered most of the options including sport, convenience, driver assist, head up display, entertainment, and camera package. Everything worked perfectly. The car handled like an M sports car on the twisty mountain roads and handled the autobahns at over 140 mph without ever hitting 4000 rpm. When passing the car has unbelievable power for a large car. It fits like a glove. The car got a lot of great looks and comments even in europe where the car is common but this new 2010 model looks great. I got about 18 mpg but I was driving hard. The rear wheels turn slightly and make parking very easy.

• 

  2010 BMW - 2010 BMW X5
  By RetiredDan - December 13 - 5:09 pm

  We have had our X5d for 2 months now and love it! After the first week we took it on a test drive to Las Vegas and it performed beautifully. My wife went thru the owners manual figuring out how everything works and we were able to figure out all the features that we use without much trouble. The owners manual is great and easy to follow. So far it is just what we were looking for and the diesel is great. No more smog checks! Cant beat the power and economy of a diesel.

• 

  BMW 318IS - The Ultimate Driving Machine - 1996 BMW 3-Series
  By C. Keith - December 11 - 10:29 am

  With beautiful interior/exterior appearances, this little 1900 cc driven head turner has surprising acceleration and superlative handling prowess. With 315K mileage, my service mechanic always says, "You cant kill these engines," every time I stop by for routine maintenance or inspections. Problem is, however, there have been numerous factory recalls for faulty emission components that have finally caught up to ruin my wistful experiences with this rig. Two (2) bad air sensors and a dysfunctional cam sensor have now put my beamer permanently confined to my driveway, because to repair these at a dealer would cost more than the car is worth unencumbered by these maladies. Dream over.

• 

  Unbelievable Car!! - 2007 BMW 3-Series
  By Alan - December 11 - 1:13 am

  When I decided to buy a car I wanted something classy, fun to drive (important criteria), and for a lack of a better way to describe it, had a pedigree behind the performance. I looked at all the usuals in the luxury sport sedan class but the BMW 335i left the biggest grin on my face and in the end it was an easy decision for me. BMW. This car feels faster than the factory specs of 300hp/300ftlb and from some reviews, it apparently is. The surprising thing though so far is that this car is quite good on gas although it does require premium. So far city driving has yielded figures of 25-27 mpg. My last hwy trip was 40 mpg and this was with some spirited driving. Highly recommend!

• 

  335I great car!!! - 2010 BMW 3-Series
  By pele96 - December 10 - 8:35 pm

  This is my second 335I first 4 dr sedan. I previously leases a 2007 coupe. Both are 6 speed. The sedan was refreshed in 09. I love it more then the coupe. Overall great car for the price. Still the benchmark of a perfect balance of performance and luxury!!!!

• 

  BMW M6 Coupe - 2007 BMW M6
  By Terry - December 10 - 4:00 pm

  I ordered this vehicle new in 2007. The car is everything I expected. My M6 averages 24.4 mpg highway at 80 mph. Much better the the 4.4 X5 Sport that gets 18.4 highway. The M6 has the styling, power and performance that is advertised. I would recommend the vehicle.

• 

  Awesome!!! - 2001 BMW 3-Series
  By bimmerman - December 9 - 2:00 am

  This car does what you want it to do, and thats almost anything. Great car, a lot of power, great handling. Everything i wanted in a car, Ive looked at Audi, Lexus, and others and nothing compares to this one.