Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  My bmw - 1997 BMW 3-Series
  By rjs5689 - November 20 - 2:00 am

  I bought my BMW used in 1999 from westchester BMW and ever since i have loved it. It has been a nlast to drive offereng exelent comfort and preformance. i have heated seats and the sport package.

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  Great Car - 2003 BMW M3
  By LarryM3 - November 20 - 2:00 am

  Amazing...so fun, as fast as a porsche carrera, and a real looker. A lot of bang for the buck.

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  great fun sport car - 2002 BMW Z3
  By rockcrawler2 - November 20 - 2:00 am

  this car is not for everybody it is a mean fast driving machine. the cockpit is cozy it is full with two people. it is geared for performance I dont sugest driving long distances. I have to get out to streach every hour or so. I raced a 94 corvete up a mountain and easly out handeled the vette. tight turns are a favorite you can throw it around and it keeps coming back for more. the DSC it a real life saver it only comes into play when I am driving at the edge I am scared to drive this car very fast without the DSC inguaged. if you want a fun driving machine I highly recomend this car. thanks for reading this rob

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  a car built the way it aughta be - 1994 BMW 7-Series
  By Krash - November 20 - 2:00 am

  Im totally in love with this car. Driving has never been such a pleasure - or this comfortable. You could drive for seven hours straight, and still feel great. The ride is incredibly smooth. BMW has made the 740i with no wasted space - intelligent use of every inch. Car handles much better in 4th gear (sports handling) - noted some rear end slip in normal drive gear (economy). Managed to find a beemer with rear headrests (my kids are tall) - very rare in most models. Not cheap to maintain, but neither were my last three Volvos. Worth the money. Im told this car will easily go to 300,000 miles, if well maintained. Life is good.

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  Amazing - 2006 BMW 3-Series
  By Ian - November 19 - 6:00 pm

  This car is literally amazing, its fast, fun, and extremely luxurious. Its especially fun for long car drives because you never want to leave your seat.

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  Smile on my face - 2002 BMW 7-Series
  By gillopez - November 19 - 2:00 am

  I love the car. Its by far the most incredible hunk of stylish metal you can possibly drive. If youre old and boring, drive the S-Class... if you still like to have fun get this car. The car has many computer-related problems (thanks Microsoft) so if you have patience, buy the car!

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  325I Rocket - 2003 BMW 3-Series
  By rrvaughn - November 18 - 10:00 am

  No problems to date. Best car Ive ever owned! Love to drive again, buy one of these babys.

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  1995 BMW 325is - 1995 BMW 3-Series
  By scotty mo - November 18 - 2:00 am

  Orig owner with 88k mi this car has been a pleasure to drive/own. Ive had some minor problems with car, but overall its been a great car. Amazingly after nearly 8 yrs of ownership i still get a few compliments on this car

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  Poor Quality - 2001 BMW X5
  By rusty_chambers - November 18 - 2:00 am

  I have had a very poor experience with this vechicle. It has spent most of its time in the repair shop, with a wide range of problems. I would not recommend the 2001 version to anyone.

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  fantastic all around - 1997 BMW 5-Series
  By ginzoes - November 18 - 2:00 am

  when a company allows the factory warranty to remain withe carirregardless of #of owners,its plain to see a car company that believes in their product!