Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  BMW = Bring My Wallet! - 2001 BMW 5-Series
  By Sissy - February 20 - 9:28 am

  This beauty is my second Bimmer and I am addicted to BMWs but can no longer justify the costly repairs. The first big repairs began shortly after purchasing. All went well until passing the 75,000 mark and then the expensive, timely and major repairs began...oil leaks, radiator/flywheel replacement, power steering, transmission, etc. The cup holder did break & the brake lights constantly require bulb replacement but those are so minor compared with the others. I LOVE my girl and feel so safe but cant afford these continuing repairs.

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  Amazing! - 2000 BMW Z3
  By Pong123 - February 20 - 9:08 am

  I have enjoyed my Z for a number of years. I love the performance and how it hugs the road. My only complaint would be the heater knob. The wire that adjusts the heat has broke 3 times and is not cheap to fix. Other than this I have not had any problems. I thought about upgrading to a Z4 but I just love the style and reliability of my Z. Great investment! Sweet ride!

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  My favorite car - 2006 BMW 3-Series
  By 1986pacecar - February 18 - 11:22 am

  Im a certified car nut having owned probably 25 cars over the past 30 years and this is my favorite car hands down. Ive owned faster cars and more luxurious cars but none as enjoyable to drive as my 325xi. My other car is a 99 Corvette and I can tell you I would feel much more confidant driving my BMW at 150 any day of the week. The Vette feels like a rattle trap compared to the BMW and the silky smoothness of the engine and drivetrain is amazing. My cars got 47,000 miles on it but is tighter and smoother than the brand new 2008 Chevy Malibu it replaced.

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  Fun Car! - 2006 BMW 3-Series
  By TRUTH - February 17 - 10:17 am

  Ok I get to drive and own a lot of cars but must say the 325i is fun! Cant believe it but I avg 24 mpg, yes, this is in Fl, it has a gauge and pretty much donÂ’t go under 22 nor over 24 around town and hwy, I know if this was the sport ed or a 330i it would have been a 10 down the line but its not and will give an overall rating of 9

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  I would buy another one - 2007 BMW 3-Series
  By Mike in Rosenberg,TX - February 15 - 9:46 pm

  I have now owned this car for almost 3 yrs. I love the way the car drives and the speed/acceleration. It drives best in the sports mode - giving you plenty of torque to accelerate. I have driven it regularly over 80 miles per hour and rides great. 24 miles per gallon has been my mileage. I love the blue tooth. Speakers could be better so upgrade. Leather seats have worn and need warranty work as other have mentioned. I have had no problems with the car. Service is great at the dealer. Run flats I still am undecided. I have had a nail in three of them and when I went to dealer they wanted to replace tires at almost 300 each. I just had a tire repair shop plug each tire for 5 bucks each.

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  I love my Z3 - 1997 BMW Z3
  By Bamz62 - February 15 - 8:54 pm

  I have wanted this car since I saw it in GoldenEye and the deal I got was just too good to pass up. It had only 29,000 mi on it when I bought it and everything in all the reviews that drivers had issues with had already been fixed (her father owned a BMW dealership) so it was perfect. I am 52" so it fits me to a T and I just drove 400 mi this weekend and was totally comfortable. Every day I drive it someone comments on what a beautiful car it is and I agree. It is not for everyone, larger drivers will not be comfortable, but they can buy any other car. It runs like a dream and is very reliable, most parts that I have had to replace were the originals. I intend to keep it forever.

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  Pure engineering- drivers car - 2010 BMW 3-Series
  By bigwaves - February 15 - 7:51 pm

  If you like engineering to perfection this is the car for you. Great handling at high speeds and you can get great mileage is you want to back off. This is my 5th BMW and my favorite. Well maybe not my 2002 was great, but not reliable.

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  A Real Enthusiast car - 2009 BMW 1-Series
  By Barry J - February 15 - 6:23 pm

  In the past I owned four BMW e46 M3s and they were all exhilarating to drive with awesome performance. The 135i I now own is as fun to drive as the e46 M3 beating it out just slightly from a performance standpoint, which says a lot about the 135i. Its a smaller car than I usually own, but its nimble and sticks to the road like glue. The large brakes are definitely needed to stop this beast when its hauling down the highway, and the exhaust growl when driving in Sport Mode is an aural pleasure. Fuel economy is okay, just about the same on the e46 M3, but my wifes 335i coupe gets a lot more MPG.

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  best car Ive ever owned - 2004 BMW 3-Series
  By david fulginiti - February 15 - 6:04 pm

  bought my 330i new, has performance pak,most options. never has let me down. drove it thru a flood, snow, ice and 90 plus temps,always make me smile and gets me home. I also own a 2008 M3 and I enjoy this car(330i) more as a daily drive.

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  One of the best BMWs yet - 2010 BMW X6
  By Germancarsrock - February 14 - 1:15 am

  I moved into this vehicle from a 6 series and absolutely love it. The 6 is a great car and is a lot of fun so moving to a SAC somewhat scared me but the X6 is awesome. I purchased the performance package so my X6 has an extra 40 horses and it makes the car even more of a beast. I would highly recommend this car to anyone that loves to drive and demands performance from the car.