Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  BUY IT OR GET LEFT IN THE DUST!!! - 2006 BMW 3-Series
  By RAM - September 20 - 7:10 pm

  Incredible driving experience and good looks! i just bought a Graphite 325i w/sport and premium and the first day i drove over 100 miles including twisted roads in Malibu canyon and it was a blast...i couldnt stop driving! The graphite color and sport package are musts! It corners flat with the sport package and the wheels look better. Put it in sport mode and you can pass anyone... Will definitely stand out in a crowd! Girls will smile at you, even if they are with a guy! (happened twice the first night!) Maintenance is included so stop driving a honda and get one

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  Gotta luv the Bimmer - 2006 BMW 3-Series
  By Tyra - September 20 - 10:03 am

  I traded my 2001 325i for this new and improved model. I am so impressed. I thought my first one was great, however everything i thought it should have had was put into this one. The Ipod jack, and running tires floored me. I will probably never own another brand. How can you go to a regular car after driving a Bimmer?

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  769Li - 2003 BMW 7-Series
  By DerekDuke - September 20 - 2:00 am

  All of the performance you could desire of a large sedan.

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  Great Car!! - 2003 BMW 7-Series
  By dijaca - September 20 - 2:00 am

  I have never owned a BMW and this car is wonderful. Before i was going to buy a MB S430 but the dealer wasnt giving us any rebates. Then we went to see the BMW and we bought it immediately. The car is great to drive and the I-drive is easy after a while. Anyways, you dont use it that much since the the AC and Radio buttons are on the console and thats what you use more. Never had a car with navigation beleive it or not, it and its a big jump from nothing. The car does have a weird style especially in the outside and you get use to it and love it after a while. Also its an eye-catcher.

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  happy - 2003 BMW 7-Series
  By tmac2 - September 20 - 2:00 am

  thw best car in the world cant be touched

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  535igt - 2010 BMW 5-Series Gran Turismo
  By mss - September 19 - 1:43 pm

  The car is absolutely gorgeous. BMW knows how to capture the market with its beautiful design. The handling, interior and exterior design is flawless. I am glad going for a 5 series Gt as opposed to regular sedan for its aggressive looks. Can not say enough about it. By the way, it is a great family car.

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  AWSOME - 2004 BMW Z4
  By cladbolg - September 19 - 10:00 am

  THE BEST CAR U CAN DRIVE BEATS MERCEDES CARS IN THE SAME AND OVER LIKE $20000 PRICE RANGE EASILY AND CAN EVEN COMPETE WITH A PORSCHE 911 BEATS ALL CARS FORM ITS CLASS AROUND $20000 ABOVE ITS PRICE RANGE!!!. THIS CAR IS SUPER FUN THE PRICE.COMES WITH ALMOST EVERYTHING YOU WOULD WANT IN A CAR! FORGET THE NISSAN 350Z or the HONDA S2000 OR THE MAZDA RX* AND SURELY FORGET THE MERCEDES BECAUSE THIS BEATS ALL OF THEM BY FAR!!!.

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  Its my car and I love it! - 2003 BMW M3
  By fl4gators - September 19 - 2:00 am

  I have been waiting over 8 years to own an M3.... I love My Car So..... much. If there were one thing that I could change. it would be to redesign the cup holder, you have 2 cup holders, but you can only use one.

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  X5,4.4 - 2003 BMW X5
  By scottulsa - September 19 - 2:00 am

  have enjoyed my first BMW experience and service and look forward to more!

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  my review - 2003 BMW X5
  By hetal patel - September 19 - 2:00 am

  this car is the best..