Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Great Car - 2004 BMW Z4
  By RLarke - March 24 - 2:00 am

  I bought this car loaded. CD, nav system, 3.0 engine,sport packeage, power windows power mirrors, heated seats, You name it this has it. Paid 48,000 Considering I came from a ford expedition at 42,000 I thought it was a great buy with all the options.

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  bmw 4 life !!! - 2000 BMW 3-Series
  By bimmerdriver - March 22 - 10:00 am

  we have owned this 3series since 2000. it has been a great car. the ride is comfortable and the cabin noise is very minimal. we have researched and test driven all the other entry luxury cars (lexus is300, mercedes c-class, and others) and decided on the 3series. and if we had to do it all over again, we would still make the same choice.

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  Fast and Fun to drive - 2007 BMW 3-Series
  By Mike - March 22 - 9:46 am

  Was looking to trade in my 2003 BMW 525i. Looked at and test drove the BMW M3, 745i, 550i, Acura RL, Infiniti M35/45, Lexus GS450, and Audi S4. I saw the 2007 335i on the lot, test drove it and fell in love. Ended up purchasing a 6 speed manual, metallic space gray with Coral/Black leather interior.

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  Kims BMW - 2006 BMW 3-Series
  By Kjohn019 - March 19 - 6:10 am

  I loved this car the minute I saw it. Once I drove it, I knew I would purchase it. I have always loved BMWs and I now own three of them. You can not beat the power, dependability, luxury, style, handling, and the way it makes you feel when you are in the cockpit. It is a beautiful car, and I will never get rid of it. I still own my 1989 BMW and that was purchased new.

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  Its fun... - 2004 BMW X3
  By Mikeypny - March 18 - 10:00 am

  I have had the car for 5 days.. and beside being nervous about leaving it within range of other car doors, Its nothing but fun. Rides very well... handles amazingly, has adequate power-- - comfortable, relatively spacious, and has that new BMW smel--- what more could I want?

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  My new BMWer...Our dream car - 2007 BMW 5-Series
  By Mark - March 18 - 2:40 am

  Being military overseas in Germany I was able to purchase our New 5 series at well below what the U.S dealers ask. My wife and I saved thousands and were able to get the 525xi with all the "toys" and luxury items we wanted and deserved. This car is awesome! The mileage this weekend touring Germany got us 30.9 MPG.

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  IF YOU DONT HAVE THE BMW Z4, BUY IT! - 2003 BMW Z4
  By rey - March 10 - 2:00 am

  it is ausome. especelly at firebird racway (phoenix, AZ). Ive always liked nice cars, but this is beyond nice, this, is the next Aston Martin vanquish. No doubts about it!

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  IF YOU DONT HAVE THE BMW Z4, BUY IT! - 2003 BMW Z4
  By Rey - March 10 - 2:00 am

  it is ausome. especelly at firebird racway (phoenix, AZ). Ive always liked nice cars, but this is beyond nice, this, is the next Aston Martin vanquish. No doubts about it!

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  Former Z3 owner gets a Z4 - 2003 BMW Z4
  By Colin Erven - March 4 - 10:00 am

  Its my 2nd BMW Roadster, and all I can say is WOW! Its as if BMW read my mind. The Z3 is a FANTASTIC car, but it had its flaws: Plastic rear window, anemic stereo, squirrelly rear- end, too much body flex, etc. BMW listened and fixed EVERYTHING! Ive had the car for a week (Z4 3.0, sport package, premium package, etc), and with each passing mile my smile only gets bigger. Overall, Im in heaven. This car is as close to perfect as I can find. Its 11:00 at night and I just got back from another pointless run to the market for something I didnt need. Excuses to drive are easy to find. The car is just too sweet to let sit.

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  Satisfied - 2003 BMW X5
  By patriotgp - February 28 - 10:00 am

  After buying this car because of the crash tests results, it was aukward at first. But after a few weeks it quickly became ouf favorite car. The car is shurely a drivers car. The service has been excellent. The vehicle has taken our family abuse very well and shows no sign of fatigue.