Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

• 

  A sign of things to come - 2010 BMW 3-Series
  By PSC85 - April 20 - 6:02 am

  This is my first new car. Just leased at Devon Hill BMW. Everyone at the dealer was fantastic. They made me feel that my purchase (or lease) really mattered to them! Now onto the car. Simply perfect for my needs. 25 year old male. I love technology, so the premium and navigation package were a must. I was skeptical about the infamous i-drive system. But I found the new version to be perfectly fine to operate. I almost prefer it to touch screens now because it keeps my arm in a comfortable position. The fit and finish on the car are amazing. I test drove Acuras, Hondas, Fords, and sat in an Infiniti. My 3 feels like a more expensive car.

• 

  The SMG Beast - 2008 BMW M5
  By Delta King - April 18 - 9:18 am

  This car is absolutely amazing, but this car will take most people a little time to learn how to drive. For example, on an up-hill start, the transmission has a built-brake that prevents the car from rolling back until accelerating forward, and resetting the clutch helps eliminate the jerky shifts. Once the car is learned, allow at least a month, it is an absolute masterpiece. If you want a car to just jump into like most traditional auto sports sedan, this car may not be for you. If you are willing to put a little time into learning this car, it will satisfy you every driving need! Take the driving class!

• 

  da bomb - 1998 BMW M3
  By mlebauer - April 16 - 5:36 pm

  Owned this car for almost 10 years, love it almost as much as my family. It stays parked most of the winter, but now that spring has sprung, pop the top and hit the twisties. It handles like a slot car, nothing tracks better. Not the most powerful, but the horsepower race is overrated. Mine is a 5 speed, a 6th cog would be nice, but NEVER would I consider a self-shifter. Car is all smiles :-) Even 12 years old I still find people gathering around it in parking lots.

• 

  *drool* - 2010 BMW X5
  By Abhi - April 16 - 3:50 pm

  Ive never come across a car that is fun to drive each and every time you press the "start/stop" button! The X35D turbo is a rocket on the highway. If the highway is empty and Im just craving a little get-pushed-in-your-seat-on-take- off fun, I just release the hounds. The 3.0 gas is not bad, but the 3.5D is just plain amazing. Interior technology is great. The backseat is actually spacious like a sedan and not like most SUVs where its a bit narrower with no thigh support. The engine is of course a bit louder but the roar when you giddy up is fun.

• 

  Fun and practical - 2007 BMW X3
  By Dan - April 15 - 4:27 pm

  I purchased this X3 with manual transmission as new in 2007, and have enjoyed driving it ever since. I love its steering and ride, better than the 2010 GLK 4matic that wife owns. And to my taste it strikes a good balance between power and fuel efficiency. Nimble yet offers plenty of space for a small family and large cargo room with second row folded down. The leatherette interior is care free. No problems so far except for a burned out brake light. 4x4 warning light came up once, and went away by itself. Dealer cannot tell whats going on...

• 

  Joy to drive - 2010 BMW 5-Series
  By Ryan - April 14 - 8:58 pm

  BMW 528i, power is adequate and gas mileage is excellent for car of this size. Truly wonder machine on road, feels glued, people slow down on turns I do opposite and car does not complain! It truly deserves ultimate driving machine title.

• 

  Had it all - 2011 BMW 7-Series
  By lolavaben - April 13 - 8:29 pm

  I have owned practically every Luxury automobile from Lexus to my current 2009 Mercedes S63. None come close to the fun drive the BMW 7 is. I can not be any happier it is truly the ULTIMATE DRIVING MACHINE. Must purchase the M package looks fantastic. This car is an absolute 10

• 

  A joy to drive - 2006 BMW 3-Series
  By april journey - April 13 - 10:57 am

  This is by far the best car I have ever owned! Pure fun to drive, power when I need it and safety all around. Would I buy another? You bet I would!

• 

  Fun Everyday - 2000 BMW M5
  By Robert - April 13 - 10:06 am

  Ive owned my M5 for seven years and love everything about it. I originally bought it as a Sunday driver, but I soon found out how much fun this car was to drive and its become my everyday car. This is the third BMW I have owned and is by far the best. The seats are extremely comfortable and the power and handling can only be described in one word as INCREDIBLE. 114,000 miles on the odometer and not one major problem speaks highly for the build quality of the E39 M5!

• 

  Love the 3 series - 2007 BMW 3-Series
  By David - April 13 - 9:14 am

  I recently had to downsize from 07 X5 and I have to say, I am happy that I did. The gas mileage is great, the car control feel like you are on rails, interior is very comfortable (sport package seats, highly recommend). The amount of power is amazing for such a small car. Overall, I very happy with the car and will continue being a dedicated BMW consumer.