Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Nice but issues - 2011 BMW 7-Series
  By jimmyhow - December 31 - 12:21 pm

  I considered the S hybrid but chose the 740Li because it drove better. Sadly my alternator has gone out and needed replacement. The car drives well and is pretty fast, but the ride is not super smooth and the car could definately be quieter. I found dealer support to be poor as was that from BMW corporate. I will buy an S class next time.

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  BMW, our Ultimate break-down machine - 2006 BMW 3-Series
  By valka - December 31 - 7:02 am

  So, we bought this (2006 325i/E90) car last year for 16K. In the following year its needed (all prices include installation) 1. $600 Oil Pan Gasket 2. $1500 Passenger seat weight sensor 3. $1200 Radio Dash LCD display 4. $1300 Electric Water Pump 5. $150 Electric thermostat 6. $500 shaped coolant hoses 7. $350 Oil Filter Adapter Gasket 8. $500 replacement alloy rim 9. $200 spark plugs 10$700 VANOS solenoids Once you get past the questionable maintenance costs and the uncomfortable side bolsters the car has a lot of good points. Its good fun to drive with excellent handling and decent throttle...it just shouldnt cost this much to maintain a 5 year old car.

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  My first BMW - 2011 BMW 5-Series
  By jason60051 - December 30 - 1:32 pm

  This is my first BMW and I am very impressed with the vehicle overall. I researched vehicles in the luxury midsize class and always came back to the BMW 5 series. Found a dealer with a brand new leftover 2011 and was able to negotiate almost $14k off sticker. Reading some of the reviews about the automatic transmission made me decide to go with the manual and I havent looked back. The slick short throws make the driving experience top notch.

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  Love the car but... - 2012 BMW X3
  By sgm2012 - December 29 - 7:53 pm

  This is our first 2012 BMW X3 35i M Sports Package. My husband and I love the car but it drifts right. Even on a flat road the car will veer to the right if you let go of the steering wheel. The dealership had it for a week and came back and said that this was normal for the X3s. Does anyone elses X3 drift to the right? Its very noticeable at high speeds but you can still notice it at lower speeds.

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  Does it all. Dont leave your gas card at home. - 2008 BMW M3
  By indydave62 - December 29 - 12:58 pm

  I purchased a 2008 BMW M3 Convertible with the DCT transmission two weeks ago. It has all options except extended leather and parking sensors. This car is amazing. Its ridiculously powerful and fast. If you feel like being an F1 Driver, you can shift with the paddles, if youre feeling lazy (or commuting), you can just put it in "D" mode, and let the DCT do the work for you. With the convertible hardtop, the car is quiet and rattle-free. The stereo is excellent, and the seats are very adjustable, supportive and comfortable.

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  My first BMW 128i - 2012 BMW 1-Series
  By ksford - December 29 - 10:40 am

  My first BMW 128i Coupe is a great purchase decision. It is FUN, responsive, comfortable, easy to operate, & has good driver visibilty. I bought the 128i after months of research and test driving other competitors like Audi, Mercedes, etc. I was looking for a personal "driving experience" for my comutes to work and one that allowed me to enjoy high quality workmanship that only cars of that class can consistently produce. The 128i is purely BMW! Recommend the Sports Package (sport seats are very nice), BMW IDrive, Premium & Convenience packages at a minumum (elevates the BMW driving experience). Pricey, maybe... but its a BMW. Besides, who buys a BMW to save money?

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  Love This Car - 2011 BMW 3-Series
  By luckylamour - December 27 - 6:51 pm

  After selling my 2005 M3 Convertible, I didnt think I would own another BMW that was as fun to drive, and to blow rice rockets off the line. Not to mention the fantastic sport seats, and unbeatable MPG (I average 39 on the highway). Not to mention a wide array of great technology, MOG, Pandora, and now Yelp. its pretty damn cool. Tasman Green, Oyster Leather.... Love it.

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  In shop 5 weeks out of 7 months, and still counting... - 2011 BMW Z4
  By skatelaw - December 23 - 5:18 pm

  Purchased in April 2011: Running board fell off! 2 days in shop (of all things, they cant get this right?!) Engine stalls at low rpms. 4 days in shop Roof leaks. 21 days in shop Creak in rear suspension. 6 days in shop and still counting...

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  bmw 750i m sport package - 2012 BMW 7-Series
  By farad - December 19 - 10:15 pm

  I Just purchased 2012 750i, executive package and M sport package. super nice vehicle, i think bmw used more synthetic leather then real leather on door and some other parts on new 7 series, but drive is amazing, gas mileage very poor comparing to last gen 7 series.

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  The Ultimate Driving Machine! - 1997 BMW 7-Series
  By michaeljr5 - December 16 - 9:03 am

  No doubt, the late 90s 7 Series were by far one of BMWs most beautiful cars ever! I bought my 97 740i with 175K miles on it. Its not in perfect condition, its been a project car. If youre willing to shop around you can find good parts for really good prices. I replaced all four struts, upper, lower control arms, tie rods and sway bar linkage for about $1000. I did all the work myself. It has that stupid Nav system in it and it doesnt work. The bugger is that its not wired like a normal stereo so replacing it is near impossible. All in all, this one is a rocket ship! Id love to drive a new one!!!