Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Super Car - 2007 BMW M5
  By kenfox - May 8 - 11:44 pm

  Picked up a low mileage 07 M5 after reading some tough reviews on fuel economy and terrible SMG transmission. Dont beleive them! This car is a drivers fantasy car...the motor and transmission are incredible and smooth, you just need to invest some time and figure it out. I am getting 19mpg sriving 80mph with "power on"...itll go from 50 to 100 fater than I can write it, the paddles/F1 shifiting is perfect. I have a 911 and a CayenneTurbo...love them both - this is better. If you love to drive, find one of these M5s and own it. Also helps if your brother is a state trooper, you will get in trouble, promise.

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  Boringly perfect - 2005 BMW 3-Series
  By rholbrook - May 6 - 1:20 am

  Bought this 05 325i sedan certified pre owned with 45k. Honestly I think they built the mid 90s 3 series more germanesque and robust, but still an awesome car. I would lose the wood colored trim on the interior, bad call. This car is boringly perfect. It drives so nice you just dont have to do any work, you are one with the road. Stays rock solid and smooth at high speeds, takes the turns effortlessly leaving everyone behind.

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  First 400 miles - 2010 BMW 3-Series
  By FloridaDriver - May 4 - 9:52 am

  Love my new 328i - Montego Blue color is amazing! Surprised BMW does not offer power drivers seat std this year, also they got rid of alarm system std? Agree with another reviewer they need to correct the power outlet in center console that you cannot close lid if wire coming through. Love the wheel design - even though 16" nice design and tires ride nicely. Base stereo could be better but do like HD radio. Impressive gas mileage for 3.0 I-6 with automatic on highway. Rough idle and downshifts are not very smooth..will have dealer check. Very quiet on the highway and comfortable leather seats.

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  Solid Car - 2003 BMW 5-Series
  By Northern Rider - May 3 - 10:50 pm

  I have had this car since 2007 and just recently had its first problem, a gasket leak that cost $800 to repair, its been reliable, solid, wonderful to drive. Its the best looking car on the road in my eyes, I love the ageless design.

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  Wonder Machine - 2010 BMW 5-Series
  By Jason - May 2 - 8:20 pm

  After reading many BMW reviews, I decided to do test drive for BMW 535i. The car is a dream machine, I did not bother trying other competitors. Handling, performance and speed are amazing. I was going to wait for 2011 but I fell in love with this design. No reliability issues so far only pure driving pleasure.

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  Exceeded Expectations - 2010 BMW M3
  By m3 Convert - May 2 - 12:55 pm

  Took the car into the dealership to assist w/setting up homelink and asked the service adviser if every M3 owner comes in with a big grin! He said Yes! There is nothing like a V-8 sound and this one sounds sweet! The DCT in M mode is fantastic! I am an old school manual shift guy or should I say was!! The only bad thing is the 1200 mile break -in period and then another 3000 miles of easy does it. However in this car the easy does it is all out performance for most cars. It is not a super car but who needs to say that to my M3. It thinks it is!! I was about to buy a Z06 to support the American cause, however, I drove this and I am afraid there was no comparison.

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  Impressed - 2000 BMW 3-Series
  By Lance - April 29 - 1:45 pm

  This fun little gas sipper has changed my mind about BMW. I always thought of them as an overpriced equivalent to Volkswagen. First, The power to weight ratio is great. Secondly, the ride and handling is sporty enough to zip around country roads in but not so stiff you cant enjoy a long haul on the interstates. Lastly, the fuel economy is astounding. I get 33-35 MPG highway and an overall average of 25.7. I dont baby it or drive it like its stolen, I just drive it the way one should. Maintenance has not been horrible. A new set of tires (touring 4 season) $600 with line up, window regulators $200 each installed, oil changes are $80 for BMW filter and full synthetic oil (15,000 mi).

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  Love It - 2010 BMW 5-Series
  By Bob Whalen - April 29 - 12:06 pm

  This is simply the best car in the world. It handles like a sport coupe, super quite, and its safe. I cant see why BMWs putting it out of production. Its by far the best car in their lineup and there getting rid of it?

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  Awesome Engine - 2010 BMW X5
  By Dave - April 28 - 7:40 pm

  Awesome engine and handling. Picking it up at Factory Performance Center was an outstanding experience and makes you feel really safe in this vehicle. So far we are averaging 24 mpg and this engine really rocks. Thought we wouldnt like the "I" drive, however, it is really easy to use.

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  Fun to drive - 2010 BMW 3-Series
  By John - April 28 - 5:32 pm

  I traded in my Infinity G37 for a new 328i with sport package and manual transmission. The G37 felt heavy and the auto took too long to downshift. G37 was a nice and fast car but not fun to drive. The BMW is fun to drive.