Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  2.25 year update - 1999 BMW 3-Series
  By noflash - October 11 - 2:00 am

  Last 22k miles have been great. Only issues have been expensive dealer maintenance. I solved that with an independant shop who does the work for half the price. Also, have had all four window regulators replaced under CPO warranty ($50 ded.). Car still drives like a dream. Fast, fun, near flawless, stellar gas mileage. Great handling in snow with Blizzacks. Hope to keep it 300k miles!

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  disappointment - 2005 BMW 7-Series
  By SF_John - October 11 - 2:00 am

  the car so-so but stay away from Weatherford BMW of Berkeley this was a horrible experience. I will never go back there again. I dont think Ill ever buy a BMW after dealing with Weatherford BMW.

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  BMW 745Li - 2005 BMW 7-Series
  By DrNicotine411 - October 11 - 2:00 am

  Beautiful Car. Excellent power and handling. Extremely comfortable. State of the art technology.

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  A Beautiful Car - 2004 BMW 5-Series
  By NewBMWOwner - October 11 - 2:00 am

  When I first saw the new 5 series I was hooked. This is a beautifully designed car. Despite the critics, I love the aggressive, muscular styling. I purchased a 530i in October and had just a little time to explore the car. The car handles great, so smooth and quiet. The interior is gorgeous. I really love this car.

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  awesome - 2004 BMW X5
  By pskimx - October 11 - 2:00 am

  Excellent power and handling. It is far smoother than a Mercedes 430 I last owned. The navigation system is not easy to use. It is difficult to program in destinations. It will also not accept addresses at times and wants intersections. The new sunroof is amazing large. Dual climate controls up front and a separate one for the back. The ski bag is great for skiers. It allows the up to 2 skis to slide through the center of the back seat but remains covered. The trunk space is small - this was the reason I originally bought the Mercedes 4 years ago. There is obviously no 3rd row seat option. It is still a fairly small SUV and easy to park in tight spaces.

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  The Ultimate Attraction - 1994 BMW 3-Series
  By George S (GOGOBMW) - October 11 - 2:00 am

  I would like to say this- 0 to 60 in 6.9 q-mile in 15.3sec.I have 158,000 miles on it, it is 5 speed (Getrag). Excellent gas combustion!!Engine is always singing its lovely tune!I raced a 2002 VW Golf VR6(cold intake, fullexhaust, fully lowered, manual)We raced 3 times,I won all of them.He kept up until middle second and started to fall behind.Raced with 2003 Volvo S60 R ( 300horses, Auto)until 5000 RPM on third I kept with it that is say, nearly 95 mph.My car is all stock,it is up to u if u want to believe it!Beating numerous Civics nad so on.I lost to a BMW 328I also stick until end of third he was a car ahead of me. Raced a E46 330I (Auto) from start til 4th he couldnt catch up! I LOVE IT

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  should have ordered the sport package - 2004 BMW 5-Series
  By larrycurlymo - October 10 - 2:00 am

  the sport package test drive was the hook in my purchase. who would have thought there would be such a differnece in performance? had to bring the car back to the dealer 4 times because of the iDrive glitches. should have waited a couple of months to work out the kinks.

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  X3 Fun - 2004 BMW X3
  By cindy fitzpatrick - October 9 - 2:00 am

  BMW has a real winner in the new X3. A slightly smaller version of the X5. Great gas mileage,plenty of cargo room,comfortable and all the luxury of a BMW expected.The cuurent warranty of 4 years 60,000 miles down to the tires is a real key in and drive no stress (free tow) if there is a problem BMW grand perk. The mileage counter onboard tells you when service is due based on your driving habits,counting down from 15,000 miles ! No more shop visits every 3-4000 miles ! The suspension is a bit stiffer than my last 328i but that is to be expected with this versatile SAV that is multi-functional with equal gas mileage.I will always own a BMW SAV in the future.

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  X3 3.0 the best - 2004 BMW X3
  By krag - October 9 - 2:00 am

  awsome ride! fast. responsive, excellent handling. good looks. more like a sports car than an SUV. BMW makes an excellent engine! highly reccomended. the price is right.

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  A great choice - 2004 BMW Z4
  By lecanp - October 9 - 2:00 am

  Ive had my Z4 for about a month now. Got all the options - Performance & Sport packages, Steptronic, heated seats. A little pricy, but lots of fun. The car drives extremely well and will behave as reserved as you want it to when in normal mode, but transforms into a real tiger when you push the Sports button or shift the Steptronic into sports drive. There is no comparison to the 2.5, which felt underpowered. It is a little bumpy with the 18" wheels, but not as bad as I had feared. Watch out for pot holes! It does not handle puddles very well (easily hydroplanes). It is a real eye-turner for young and old alike.