Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  02 325i - 2003 BMW 3-Series
  By blah - November 5 - 2:00 am

  Excellent automobile. Good power for the amount of horsepower. Everything about this car performance wise is awesome. It looks awesome and is very fun to drive.

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  Sweet Ride - 2007 BMW 3-Series
  By harley - November 4 - 9:26 am

  I previously owned the infiniti G35 and more recently the Lexus GS 300. Traded up in May and purchased the new BMW 335i coupe space grey and coral red interior 6 speed. Thank god I did! This car puts a smile on my face every time I get into it. Not only is it gorgeous, I highly recommend the coral red interior, the car simply has it all. BMW really understands the driving experience and no detail goes unnoticed in the coupe. The car is super fast, handles like no other car, and the build quality is awesome. The iDrive, bluetooth and navigation are awesome. Satellite radio is incredible. There are not enough adjectives to describe this car, but I will leave you with one, PERFECT.

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  Just this once... - 2002 BMW 3-Series
  By Greg330xi - November 4 - 1:58 am

  Previously owned a Subaru WRX, but hated the narrow torque band. 330xi is a much nicer car to drive, but very small trunk and interior.

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  325 XI - 2002 BMW 3-Series
  By Beacon 888 - November 3 - 2:00 am

  The car is soild all around, decent interior with original creativities, mininal compromise at this price range, when you drive one, youll know its a steal! Reasonable response from the cars handling, terrific engine/transmission combination, sharp braking, steady and yet nimble, every where I look, I see people put a lot of thoughts into designing a fine automobile like this, gotta appreciate that. Only down side? Too Heavy!

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  PDX SILVER BMW WAGON - 2005 BMW 3-Series
  By Jow Smith - November 2 - 10:36 pm

  One of the few wagons we tested that you did not feel your driving experience was being taken away as punishment for buying a wagon.

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  MY 540ia - 2001 BMW 5-Series
  By Kwan chow - November 2 - 4:13 pm

  I wanted a car with the power and handling ability of a sports car. Yet, I wanted the comfort and room of a four door sedan. When it came time for me the buy a new car, I decided on the BMW 540ia (with the sports package). I know the 540ia is not the most powerful, the fastest or the best handling car. And, I know that it might not have the most comfortable ride. However, I do think this is the best car overall, in one complete package.

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  Simply awe inspiring! - 2004 BMW 5-Series
  By Arjun - November 2 - 2:00 am

  I was hesitant about getting the new body style at first, but now I totally love it! Its handling and agility is so refined that driving becomes effortless. The interior is roomy and the build quality is what you expect from a BMW. The only design flaw I see are the front cup holders. They are awkwardly positioned and only functional in holding one size. Otherwise a gem - I never thought they could improve on the E39s!

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  Sport wagon for everyone - 2001 BMW 5-Series
  By BMWPILOT - November 2 - 2:00 am

  You dont have to have kids to own this car. This is my 3rd BMW and I love it. Came out of a Nissan SUV which was nice but the gas milage and ride was KILLING me.I am now getting 30MPG on the highway! My last BMW was an 89 3 series (2.5L) that I had for 225,000 miles so I know this engine can go the distance and all of the extras on this car are amazing (fully loaded).

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  An die Freude! - 2004 BMW X3
  By Meefischli - October 31 - 1:00 am

  When they say "Ultimate Driving Machine" they aint just whistling "Beer Barrel Polka"! I was almost dissuaded from buying the X3 by a partially negative review. So glad I dismissed it. Took my new X3 from the showroom on an 800 + mile trek, loving every minute! The vehicle performed flawlessly. Stopped once for breakfast, a few times to gas up...I dont let it go below 1/2 a tank...a couple of stretch breaks. Arrived 12 hours later with my usually painful back feeling great. I expect the return trip to be every bit as enjoyable.

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  Blast to drive! - 2009 BMW 3-Series
  By buckeyedoc - October 31 - 12:46 am

  Have !2500 miles on this coupe and I love it. Top notch performance and styling. The handling is great. The mileage on the highway is OK (28 MPG) but not great around town (16MPG). I have had 2 Audis before this and I think that the Audi is better in the snow and the interior is superior but the BMW is much more solid feeling on the highway. Overall for me it is a toss-up. the deciding factor was the proximity of the dealers (10 mins vs. 40). Only regret is that I wish I had gotten the manual.