Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Now I understand... - 1999 BMW 3-Series
  By Zed - July 26 - 2:00 am

  My first BMW. I will have a very hard time buying a different manuf now. Im spoiled. The fit and finish of this car is top notch. I keep discovering many little things that most manuf just slap on, but with the bmw someone has put a lot of thought into the design and function. A blast to drive. A great balance of power, handling, and comfort.

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  540iA - 2002 BMW 5-Series
  By Bill20 - July 26 - 2:00 am

  I bought this 540iA with sports package in Jan 2001. Car is a wonderful machine to drive, even if it is a compact car. Being a compact car, it is a bit cramped inside, but on the other hand it is a smaller car, and easier to maneuver in traffic. Mine is a 2001, but even so, being a 282 hp machine, you really need to be careful with the gas pedal, or else its going to fly on you in the next tree. Basically the car is a 8 cylinder compact car, with wonderful handling.

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  BMW saved my life - 2002 BMW 5-Series
  By LovedTheBMW - July 26 - 2:00 am

  I had my BMW only 4 months when I was in a car accident and the car was totalled. I was hit on the front driver side and the car ended upside down in a ditch. The towing company said there wasnt one part of the car that could be salvaged. I walked away from the accident with a minor scape on the elbow and a sore neck. I am lucky to be alive let alone not injured. I am not that crazy about cars but this is the first car that I really enjoyed driving. I loved everything about it and I cant wait to buy the same car again. Thank you BMW.

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  BEST BMW I HAVE EVER OWNED - 2002 BMW 5-Series
  By GREG KUHNLE - July 25 - 2:00 am

  A WONDERFUL DRIVING AND LOOKING SEDAN, THIS CAR TURNS HEADS,AND MAKES YOU LOOK FOR THE LONG WAY HOME.THE 5SP SHIFTS VERY SMOOTHLY AND ON A RECENT 1000 MILE TRIP THE CAR ACHIEVED 28 MILES TO THE GALLON! THE CAR HAS A FANTASTIC STEREO SYSTEM {I ORDERED THE PREMIUM SOUND PACKAGE}AND PICKING THE CAR UP IN EUROPE WAS AN EXPERIENCE IN ITSELF.

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  Cant go wrong. - 1995 BMW 5-Series
  By Frankie The Shard - July 25 - 2:00 am

  This was my first Bimmer, and I gotta tell ya, it is NICE. Smooth as silk on the highway, and the traction control really keeps you on the road in crappy conditions. So far, its been pretty reliable. The only repair Ive had to make was the fuel pump (quit at 125K) which was not that big of a deal. I got into an accident with this car, and WOW. I honestly believe this car saved my life. Worth the price for the safety alone!

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  M500i xDrive !!! - 2018 BMW 5-Series
  By Night Hawk - July 24 - 8:19 pm

  Awesome!!!!

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  great car - 2001 BMW M5
  By mcage - July 24 - 2:00 am

  ride is great unreal power

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  02 Steel Grey/Imola Red Coupe 6 Spd - 2002 BMW M3
  By nwd - July 24 - 2:00 am

  Fabulous car. Fast mover and quick stopper. Grips wonderfully and handles predictably, but it is still a quite comfortable ride partly due to very comfy seats. The engine revs astonishingly quick and has awed chipped S4 and Vette owners. Even at $60k I think it is a good deal and allows me to carry clients/friends in the back seat. Personal favorite BMW of all time in terms of looks (as opposed to questionable upcoming releases). I cant wait to track it this fall...

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  Best M3 yet - 2002 BMW M3
  By cybertronic - July 24 - 2:00 am

  Ive had all 3 generations or M3s, and they keep getting better every generation. Excellent car!

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  Nice ride - 1995 BMW M3
  By RickEracerM3 - July 24 - 2:00 am

  I had a 318IS and loved it then this doctor gave me an op to buy a M3 below 20K I said "Where the keys!!" Drove it, love it, wouldnt trade it for anything except another M3. Tight car handles great and the looks you get it like a kid in a candy store sometimes. So fun driving you dont care what the gas mileage is!! (23 mpg)