Overview & Reviews

BMW is an acronym for Bayerische Motoren Werke AG -- or, in English, Bavarian Motor Works. Whatever you call it, the German-based company is one of the world's most respected automakers, renowned for crafting luxury cars and SUVs that offer superior levels of driving enjoyment.

Founded in Munich, the company began in the early 1910s as an aircraft manufacturer. BMW's current logo, designed to represent white propeller blades against a blue sky, reflects these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.

It wasn't until 1928 that production began on the first BMW automobile, the Dixi. The car proved tremendously popular, and its success helped the manufacturer weather the Depression. BMW's best-known pre-World War II vehicle was the Type 328 roadster, a supple two-seater that racked up more than 120 victories on the motorsport circuit between 1936 and 1940. Postwar BMW cars maintained this tradition, with several racing, rallying and hill climb victories.

The early 1950s saw the launch of the BMW 501, a roomy, voluptuous sedan that was resplendent with all of the hopefulness of that era. It was soon followed by the 502, which was powered by the world's first light-alloy V8, foreshadowing BMW's ongoing commitment to developing new technology. The best-selling BMW of that decade was the Isetta, a petite two-seat "microcar" typically powered by a 12- or 13-horsepower engine. The mid-'50s also saw the debut of the limited production and breathtakingly beautiful 507 sports car, which had an alloy body and used the 502's V8 for propulsion. In the 1960s, BMW sales strengthened significantly, thanks in part to the immense popularity of the 1500, a sporty family sedan.

By the 1970s, BMW was establishing itself as a full-fledged car company. It was a pioneer for many emerging technologies, including turbocharging and advanced vehicle electronics. BMW of North America was established at that time, and consumers who coveted both sports and luxury cars became loyal "Bimmer" owners. The '70s also saw the birth of BMW's three-tier sport sedan range consisting of the compact 3 Series, midsize 5 Series and large 7 Series cars and the creation of its performance M division. Though the 3 Series could be had with four-cylinder power, it was the company's inline-6 engines that developed BMW's reputation for spirited, yet highly refined performance. At decade's end, the limited production, short-lived M1 supercar debuted.

Throughout the 1980s, BMW became the unofficial poster car of yuppies, as the brand ostensibly signified one's financial success as well as a passion for driving. The elegant 6 Series coupe debuted, and the latter part of the decade saw the high-performance M division working its magic on various production models.

In the early 1990s, BMW replaced the 6 Series with the powerful (V12-powered at first) but heavy 8 Series grand touring coupe. A bit later, BMW introduced its popular Z3 roadster. The company also opened its first U.S. manufacturing plant in the latter half of the 1990s.

The 2000s brought a midsize SUV (the X5) as well as a compact SUV (the X3) as BMW joined the hot-selling segment. Since then, BMW has replaced the Z3 with the Z4, introduced the compact 1 Series, produced hybrid versions of a few models and debuted the X6 fastback crossover. The company has also expanded its empire to include Mini and Rolls-Royce and continues to build motorcycles, something it has done since the 1920s.

BMW's famous advertising slogan describes each of its vehicles as "the ultimate driving machine," and it's not mere hyperbole. Over the past couple of decades, BMWs have become the standard for performance and luxury in most of the "over $30,000" segments. With family-friendly wagons, crisp sedans, distinctive coupes, nimble sports cars and spacious SUVs offered, BMW's model roster is diverse. But its vehicles all share a common characteristic: the ability to make drivers feel gloriously connected to the road.

User Reviews:

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  Awesome! - 2005 BMW 3-Series
  By Gabriele - June 12 - 2:52 pm

  I wanted to make sure that I bought a 2005 before the new model year came out this summer. I really like that style and with the incentives that were given to "move them off the lot", I was able to get a BMW for about 30K. Its the silver with the premium package. Plus with the maintenance thrown in for 4 years, 50 k miles - it was an offer that I just could not refuse. The car is awesome to drive, gas mileage is okay - it would probably be better if I drove it more conservative but then whats the point in driving the ultimate driving machine if youre not going to kick it once in awhile.

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  A step up - 2005 BMW 5-Series
  By Simon - June 12 - 12:48 pm

  I traded in a 2003 525i to buy the 2005 545i. While it has taken me a little while to get used to the new styling, it has taken no time at all to get used to the sheer driving power and pleasure of the 545i. Über-responsive and just terrific fun to drive, I am very happy with my decision.

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  Wheeee Doggy! - 2005 BMW 6-Series
  By S.H - June 12 - 12:07 pm

  Since 1992 the only car me and my wife ever drove was the 7 series, there never was another car for us, but got tired of waiting for the new on order 750, decided to try something new. WOW!

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  Best Series 3 Ever - 1998 BMW 3-Series
  By Fonfed - June 12 - 10:40 am

  The 328 IS is probably one of the best series 3 ever built by BMW. The engine is very responsive, powerful and yet quiet. Gas consumption is outstanding. I actually make 32 m/g on highway and 26 on city traffic. The interior is very confortable and luxurious. Needless to say the 328 is very well built with lots of attention to details. Mechanically the 328 is as good as it gets.

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  Pretty good - a few faults - 2005 BMW X3
  By Miami BMW Girl - June 12 - 1:00 am

  Great drive and awesome performance! Had some problems with CD player and some interior finishes. Dont lock yourself out - no way to open the doors without a key or being towed to dealership for reprogramming. I had to break my own rear window to get into my car when I locked myself out.

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  Fun To drive - 2005 BMW 3-Series
  By ken - June 11 - 11:41 pm

  I had a 99 328ic for 5 years and could not part with the BMW convertible experience, thus the 330Ci. Many improvements to an already great vehicle. Glass rear window, seat comfort, cockpit enhancements, xenon lights. Great car to drive!

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  2005 645CI Convertible - 2005 BMW 6-Series
  By Josie - June 11 - 7:25 pm

  When I first learned that BMW was coming back with the six series, I was very interested in seeing the new model. At the time I was ready to purchase my new car, they were then coming out with a convertible and with everything that I wanted on it. I had also considered the 745, but upon seeing the 645 there was no doubt in my mind that that was the car for me. I had a choice of Air Force One or an F- 16. I elected the F-16 and have thoroughly enjoyed driving it. Everywhere I go people compliment me on my stunning car. The car is a dream to drive and have been very happy with it. I highly recommend it.

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  Unreliable! - 2001 BMW 3-Series
  By Brian - June 11 - 6:38 pm

  I just spent over $3,000 for numerous problems: A/C - evaporator leaking ($2,400), Window regulator, $450 - my second window regulator replacement! Also, strange thumping sound from right undercarriage (arm bushings?) $500. The next day the service engine soon light comes on and the oil pressure warning. Ridiculous at 69k miles.

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  535i review - 2008 BMW 5-Series
  By 535i - June 11 - 5:06 pm

  Traded in my 04 545i for the new 535i. Wow! I cant say enough about how much they have improved this model. It is faster, quieter, smoother, and handles better than my 545, for less money! BMW has also made subtle changes to the interior that make the car feel more luxurious (more wood and leather in the right places). I would highly recommend this car.

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  Satisfied BMW Owner - 2005 BMW X5
  By cwc4 - June 11 - 3:33 pm

  Attracted by appearance and reputation of quality. Owned several Ford Exployers. We are completely satisfied with ride and appearance. No maintenance problems. 36K miles and still rides smooth and solid.